Another year, another Apple event. Just like last year, Apple managed to get some people off Pornhub — for awhile, at least.
The tube site tracked its logs to determine how much traffic dipped yesterday compared to an average day. Traffic started down slightly for the day, Pornhub told Mashable, perhaps a sign of people gearing up for the Apple festivities (or maybe they just weren't interested in X-rated content).
SEE ALSO: Apple announces iOS 17 release date. Here's when you can get it.At the start of the event, Pornhub traffic dipped 7.9 percent on Apple devices, and around 4 percent for non-Apple devices (95 percent Androids, according to the site).
Pornhub traffic took a sharper decline at the start of the Apple event. Credit: PornhubApple and non-Apple viewers alike were mostly interested in Apple Watch announcements, with page views dropping 11.6 percent for the former and nearly 6 percent for the latter. The Double Tap gesture kept people's interest, but the highly scripted Environmental Goals section lost people — Pornhub's traffic got a slight rebound during that time.
Pornhub traffic decreased the most during the Apple Watch announcement, but bounced back during talk of Environmental Goals. Credit: PornhubThat didn't last long, however, because Apple users tuned in to the event again with the unveiling of the iPhone 15; Pornhub saw an 11.4 percent decrease in page views during that announcement. Android users were, unsurprisingly, less interested in iPhone news, with less than 4 percent traffic dip at the same time.
Apple users were interested in iPhone announcements enough to stay off Pornhub. Credit: PornhubAfterwards, however, for the Pro Camera features and others, Apple couldn't recoup the same interest. As the event came to a close, folks headed back to Pornhub for their early-afternoon session (if they were on the West Coast, where the event took place, that is).
Check out Pornhub's full Apple event insight roundup on its blog.
