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Twitter’s ad revenue in the US has plunged by more than half since Elon Musk took the company over, according to reports. Internal documents show that Twitter made $88 million worth of ad sales between April and May this year, The New York Times reported, marking a 59 per cent drop from the same period last year. Shortly after Mr Musk’s takeover in October 2022, several key sales executives at Twitter where fired, while controversial figures like Donald Trump and Andrew Tate were allowed to return to the platform. Following the sackings and change in policy, several high profile brands confirmed that they would no longer be advertising through Twitter due to concerns with the platform and its leadership. Twitter’s valuation also plunged in the months following the $44 billion takeover deal, with Mr Musk saying in March that the company was worth $20 billion. Investment firm Fidelity has since estimated Twitter to be worth $15 billion. In April, Mr Musk said the firm was “roughly breaking even”, claiming that “almost all advertisers have come back or said they are going to come back”. Last month, Mr Musk announced that he would be stepping down as CEO of Twitter in order to focus on overseeing product, software and sysops as the company’s chief technology officer. His replacement, Linda Yaccarino, appears to have been selected based on her success and connections within the advertising world, having served as an executive for NBCUniversal. Ms Yaccarino and Mr Musk appeared together at a public event earlier this year, giving an indication that her focus will primarily be aimed at developing and improving relationships with advertisers, whose purchases make up the majority of Twitter’s revenue. One potential route to achieving this is by reinstating Twitter’s Influence Council of marketers and advertising executives, which allowed industry figures to give direct feedback on how they wanted the platform to look before it was disbanded. Read More What is superintelligence? How AI could wipe out humanity – and why the boss of ChatGPT is doomsday prepping

ISLAMABAD (Reuters) -Former Pakistan Prime Minister Imran Khan arrived at an Islamabad court on Friday under heavy security cover as

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Lewis Hamilton was crowned Formula One world champion for the third time after winning the United States Grand Prix, on this day in 2015. Hamilton, then 30, became only the second British driver after Sir Jackie Stewart to achieve the feat after edging Mercedes team-mate Nico Rosberg in a thrilling race. Four-time world champion Sebastian Vettel, who would have kept the title race alive with three grand prix remaining had he finished second in Austin, came third. Hamilton also became the 10th Formula One driver to win at least three world titles and went on to win his seventh in 2020 and joined Michael Schumacher at the top of the all-time list. On a wet track in Austin, Hamilton started second on the grid behind Rosberg and made an aggressive start by pushing the German wide at the first corner to take the lead. Rosberg slipped to fourth behind Daniil Kvyat and Daniel Ricciardo, but – as the track dried – the Red Bull pair lacked the pace to challenge and the race developed into a battle between the two Mercedes team-mates. Hamilton trailed with eight laps to go, only to pounce on a mistake by Rosberg, who ran wide after losing traction out of a hairpin on turn 12, allowing the Briton to retake the lead and comfortably hold on for victory. It was his 10th win of the season and sealed his third drivers’ title after previous successes in 2008 and 2014. Hamilton went on to equal Schumacher’s Formula One record by winning four consecutive world titles in 2017, 2018, 2019 and 2020. Read More Mercedes ‘need to take Lewis Hamilton’s disqualification on the chin’ Max Verstappen defies Lewis Hamilton to edge United States Grand Prix victory I can do something wiser with my time – George Russell stops using social media

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Some days NASA sees the Red Planet, and it wants to paint it rainbow colors.