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People can’t decide whether Balenciaga’s new $925 bath towel skirt is an example of clever marketing or just a ploy to wipe wallets. The unparalleled high fashion house, piloted by long-time creative director Demna Gvasalia, regularly releases peculiar designs, made to look beaten down and wrecked, with purposeful outlandish price tags – see its $1,850 fully destroyed sneakers or $1,800 trash bag tote. But this particular pick from the brand’s Spring 2024 collection sparked widespread debate online as soon it became available for pre-order on 14 November. A $927 terry-cloth towel, fashioned to be a wrap skirt, comes after the Georgian designer faced backlash for a controversial 2022 holiday ad featuring children holding teddy bears in leather bondage. Following the extensive criticism, Demna said he planned on tapping into his “roots in fashion as well as to the roots of Balenciaga, which is making quality clothes – not making image or buzz”. He told Vogue his plan in February a few weeks ahead of his fall 2023 debut. But while the designer intended to find motivation from Balenciaga founder Cristóbal moving forward, this quirky bathroom garment prompted further conversation about the brand’s continued desire to offer “absurd” luxury items. One riled up fashion enthusiast took to X, formerly known as Twitter, to make a larger generalisation. “This is absurd, These brands will sell anything and everything at such ridiculously high prices,” they wrote. “Balenciaga is so unserious,” another critic commented, while someone else said: “I’ll say it again... Balenciaga is conducting an experiment. It’s a behavioral science study. You can’t convince me otherwise.” Amid the flock of immediate criticism, brand supporters pointed out the platform and intended buyers Balenciaga targets. “In economics we’d say they are discovering the true demand curve. They are checking their customer base to see how elastic they are. If it’s a fairly inelastic demand curve of which it’s very likely to be. They won’t lose anything by being selling s*** like this, in actual fact…” one person wrote. “I need customers like theirs,” another fan proclaimed. One candid reviewer wrote: “What kind of madness is this? At least I’m not their target market.” Other X users added remarks about how they could make their own towel skirt with their fluffy fabric at home. “I already got a towel skirt, it cost $10 and it’s from Walmart,” one individual commented. Playing off the high-end fashion brand’s current visibility, Ikea, the Swedish homewares and furniture brand, dropped a similar advertisement, highlighting its $10 VINARN bath towel. In promotional photos, a model could be seen with the towel wrapped around his waist, layered over a pair of construction pants. On top, the man donned a common Balenciaga identifier with a black hoodie and wrap-around moto sunglasses. Read More Women’s scarves and crocheted ties - what is Robert Peston wearing now? McDonald’s and Crocs collaborate on new Grimace shoes Jacob Elordi reveals why he always carries a purse Women’s scarves and crocheted ties - what is Robert Peston wearing now? McDonald’s and Crocs collaborate on new Grimace shoes Jacob Elordi reveals why he always carries a purse

Summer heatwaves are on the way, with temperatures predicted to jump into the mid-twenties this weekend and beyond. As lovely as this sounds though, as many of us have experienced year after year, sleeping in the heat can be challenging. So, why is sleeping harder when it’s hot? “Our bodies need to cool down in order to sleep” explains Theresa Schnorbach, psychologist and Emma sleep scientist. “As everyone’s bodies are acclimatised to different environments, there’s no hard and fast rule as to what temperature your bedroom should be, but it is recommended that your sleep environment be comfortably cool – usually this means between 15.5-19°C. If we are too warm, our core temperature is unable to drop, making it more difficult to fall asleep and causing sleep disturbances,” Schnorbach adds. So, how can you boost your sleep quality during summer heatwaves? 1. Ventilate wisely “Firstly, you should look to keep windows and curtains closed during the day to help keep your bedroom cool,” suggests Schnorbach. “During the night, you can open your windows and curtains to allow a fresh breeze in. A fan can also help to keep cool air circulating throughout the night, and the white noise produced by this can also have the added benefit of helping you to drift off.” Of course, only leave windows open if it’s safe and secure to do so. If that’s not an option, vents and fans may be your best friend for summer slumber! 2. Change your bedding if necessary “It’s also worth thinking about your mattress and bedding materials in warmer weather. Mattresses with open coil systems, for example, can allow air to circulate throughout,” says Schnorbach. “If you’re not looking to replace your whole mattress, a mattress topper can be a great alternative. When made from the right material, mattress toppers can keep you fresh and cool throughout the night by providing another breathable layer on top of your mattress, helping to regulate your body’s temperature and give you a comfortable sleep.” 3. Consider your pulse points It can be extremely frustrating when you’re tossing and turning due to over-heating. There may be additional steps you can take to boost that cool-down effect. “Utilise your body’s pulse points – areas where your blood flows closest to the surface of your skin, such as your wrists or the sides of your neck. Wrap an ice pack in a cloth or a towel – never apply ice directly to your skin – hold it against these pulse points to help you quickly cool off,” Schnorbach suggests. “Similarly, you can also use a hot-water bottle filled with cold water, a cool, damp flannel, or try splashing cold water on these pulse points. Your body’s blood vessels will react to the cool sensation and instantly bring your core temperature down. However, avoid your feet and hands, as this can prevent you from falling asleep.” 4. Take a lukewarm shower “While a freezing cold shower before bed may be what you’re craving to help beat the heat, I suggest opting for one that is lukewarm instead,” adds Schnorbach. “A shower that is too cold will actually cause the body to warm up again to re-balance the body temperature.” 5. Go nude or wear cotton “If you’re someone that can’t sleep without some kind of clothing on, wearing pyjamas of natural cotton is your best bet, as the material actually helps your skin breathe while absorbing your sweat during the night,” Schnorbach explains. 6. Munch on sleep-supporting fruits “A summer fruit that’s usually plentiful in the warmer months, cherries help to increase melatonin – a hormone that helps in promoting sleep. By producing more melatonin, your body can help better regulate its internal clock and you can doze off more easily at night,” Schnorbach explains. “Bananas are another fruit that can also help aid sleep. Bananas have high levels of magnesium and potassium, which can help to increase your sleep duration and promote relaxation.” 7. Have a cuddle And Schnorbach’s final tip? Have a snuggle. She says: “While it may feel counterintuitive, a cuddle before bed can help in reducing your core temperature by encouraging your blood vessels to dilate, thus losing excessive body heat.”

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