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Erdogan to open modern Turkish state's first new church
Erdogan to open modern Turkish state's first new church
President Recep Tayyip Erdogan planned Sunday to inaugurate the first church built with government backing in overwhelmingly Muslim Turkey's 100-year...
2023-10-08 13:57
Victoria’s Secret returns to ‘sex sells’ ethos after ‘feminist’ rebrand fails to boost sales
Victoria’s Secret returns to ‘sex sells’ ethos after ‘feminist’ rebrand fails to boost sales
Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign
2023-10-19 20:49
Accenture pouring $3 billion into AI, joining long list of tech companies prepping to meet demand
Accenture pouring $3 billion into AI, joining long list of tech companies prepping to meet demand
Technology services provider Accenture is the latest company to ramp up its artificial intelligence business, announcing Tuesday that it will invest $3 billion over the next three years and double its AI-related staff to accommodate scorching hot demand
2023-06-14 02:17
How to Combine PDF Files
How to Combine PDF Files
Knowing how to combine multiple PDFs into a single file is easy and can make
2023-06-14 05:23
Sarah Jessica Parker rewears iconic Vivienne Westwood wedding dress in And Just Like That
Sarah Jessica Parker rewears iconic Vivienne Westwood wedding dress in And Just Like That
Sarah Jessica Parker showed the power of upcycling outfits in the season two premiere of And Just Like That. In this reboot of classic series Sex And The City, Parker – who plays newspaper columnist-turned-podcaster Carrie Bradshaw – rewears one of her most iconic outfits: an opulent Vivienne Westwood wedding dress. Bradshaw wore this gown in the first Sex And The City movie, when she was left at the altar by Mr Big (played by Chris Noth). In the premiere episode of the new season, the characters are getting ready for fashion’s biggest night out: the Met Gala. Bradshaw enlists up-and-coming designer Smoke to make her outfit – the theme of the night is ‘Veiled Beauty’ – but due to various blunders, the outfit she plans on wearing doesn’t fit. So, she decides to look in her extensive wardrobe for a backup option – and what could be more fitting for the veil theme than a wedding dress? Bradshaw says in the episode: “I may have something. I’ve only worn it once. It’s not the best memory.” She wears the voluminous Vivienne Westwood strapless gown with the original blue feathered headpiece, a veil, and a turquoise cape made by Smoke. Parker, 58, told People about the “complicated” process of getting the iconic dress back. “We weren’t entirely certain that we could get the dress back,” she said. “It was in London and unearthing it was complicated — getting it through customs in time and then making sure was this, in fact, the original dress? The colour looked different.” In the first series of And Just Like That, Bradshaw ended up married to Mr Big, who later died suddenly. Parker wondered how they could bring the dress into the modern era, and told People: “How would we layer it and give it a new life, and have it feel modern and change the poetry that surrounded that dress from a lot of really painful but important memories that I don’t think Carrie really wanted to let go of, especially given this loss?” She even said it was “terrifying” to put the dress on 15 years after the first movie – but it still fits. And Just Like That follows the lives and loves of three characters from the original Sex And The City series: Carrie, Charlotte (played by Kristin Davis) and Miranda (Cynthia Nixon), with new faces also joining the cast. Sex And The City ran for six series from 1998 to 2004, with two feature films released in 2008 and 2010. Kim Cattrall – who rounded out the foursome in the original series as Samantha – decided not to join the reboot. However, Variety has reported that she will make a brief cameo in the series two finale, where she will have a phone conversation with Carrie. Episodes one and two of And Just Like That series two are now available on Sky. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live AI to be used more widely in NHS hospitals 5 French skincare secrets you need to know What happens if you don’t wash your water bottle often enough?
2023-06-23 17:25
Skims Debuts New Additions To Its Cotton Collection With Madelaine Petsch
Skims Debuts New Additions To Its Cotton Collection With Madelaine Petsch
Fans of Riverdale and Skims rejoice: The brand’s latest collab is with the one and only Madelaine Petsch (aka fashionable Cheryl Blossom on the CW series). And as you might expect, it exudes confidence and sexiness.
2023-09-08 22:59
It's (literally) hot girl summer — so cool off with deals on above-ground swimming pools
It's (literally) hot girl summer — so cool off with deals on above-ground swimming pools
It's kind of hot right now — pretty much everywhere on this planet. If the
2023-08-04 01:54
Hurry, the Dyson V15 is at its lowest-ever price on Amazon
Hurry, the Dyson V15 is at its lowest-ever price on Amazon
SAVE $150: The Dyson V15 is on sale for 20% at Amazon today, Oct. 23.
2023-10-24 00:49
Dyson’s New Flyaway Hair-Dryer Attachment Is A Magic Wand For Frizz
Dyson’s New Flyaway Hair-Dryer Attachment Is A Magic Wand For Frizz
Generally speaking, I don’t have any complaints about my hair. Thanks to genetics, I was blessed with a full head of thick, healthy strands that grow at supernatural speed. However, one persistent issue I haven’t cracked is my unruly frizz. (I also live in Miami, which is great for vibes but not so much for my hair.)
2023-08-15 04:22
Are ants harmful to the garden? Usually not
Are ants harmful to the garden? Usually not
Ants are common in the garden, possibly even swarms of them
2023-07-25 23:25
25 Bizarre But Amazing Airbnb Rentals You Should Book Now
25 Bizarre But Amazing Airbnb Rentals You Should Book Now
Taking time off can renew your perspective on life, which is so easily lost when
2023-07-07 23:26
K-Pop Giant Hybe Buys Its First Latin Music Company
K-Pop Giant Hybe Buys Its First Latin Music Company
Hybe Co., the South Korean music company behind pop groups BTS and NewJeans, has acquired the music division
2023-11-13 07:22