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Six months on from the spine-tingling moment Ivan Frolov took to the London Fashion Week runway alongside two other Ukrainian designers, clutching their home country’s flag, the mastermind behind some of the most iconic celebrity looks is preparing for his first solo show at the celebration. But it’s been a long time coming. Despite his brand, FROLOV, being founded in 2015, the mastermind designer-turned-creative director has been cooking up his plan to take over the fashion world since he was young. “I drew my first sketch when I was three or four years old, my mother told me that”, the now-29-year-old tells us. “I was always sure that I had something to tell the world, because for me, fashion is not only about the clothes, it’s one of the quickest ways to communicate with people and talk about important topics.” “For example, my first collection that brought me success was dedicated to transgender people.” One key theme with FROLOV’s collection is that there’s always a cause behind it. Whether that’s a peek inside the world of BDSM, or promoting LGBT+ rights through hand-crafted clothing and intricate designs that allow the wearer to express themselves. “When I started my brand we did our first show in Kyiv and I named it ‘Intelligent Provocation’. So for me, it’s always very important to make something provocative to catch attention, but find the balance between being sexy and smart, not vulgar”, he says. It’s a recipe that’s working well. Dua Lipa, Megan Thee Stallion, Doja Cat, Sydney Sweeney, and Rita Ora make up just some of his well-loved celebrity clients. Most recently, FROLOV has been propelled to new heights after helping put together the glitzy looks of Beyoncé’s Renaissance tour, including the glimmering pink bodysuit worn at her $20 million performance in Dubai. The designer admits: “The moment my biggest dream came true was the Beyoncé performance in Dubai, when she wore our custom look…that was so unexpected for us.” “I was super happy that her stylists want us to use our signature style and opportunities to be free in sketches and ideas. It’s always the best way when designers are free and not under any control, so we showed off all of our signature corset styles and embroidery.” However, things quickly turn emotional as Frolov reflects on how his world was turned upside down by the invasion in Ukraine - but how he hopes the publicity can become a positive thing for his native country. “That was my dream…but my real dream right now, because we only have one dream as Ukrainians, is victory. Life is a very unpredictable thing”, he says. “Of course, Beyoncé brought a lot of attention to the brand, which is very important because with such attention, we can spread information about the war and that it’s not over and we’re still fighting.” “Beyoncé wearing a Ukrainian designer gives us the opportunity to believe in victory and show people that something good is happening in Ukraine, and that they can believe in a bright future.” But despite troubling times in Ukraine, business for FROLOV continues as usual. The team of designers and manufacturers are still based entirely out of Kyiv, working away in the studio as the war rages on outside. Despite the dramatic, no-expense-spared nature of Beyoncé’s UAE appearance, her costume was one of those made as people feared for their safety in the process. During this time, the brand has also set up a side project, known as FROLOV Heart - a collection of items emblazoned with their signature heart motif, with proceeds helping those affected by the conflict. The designer adds: “We’re working under sirens, sometimes without electricity during winter.” “Right now we have a lot of things that make us cry every day, every day we have bad news from the frontline, so it lets us just smile for a short time.” “It's very difficult to explain what we are feeling, working in Ukraine and supporting our team, and I don’t even want you ever to know what we are feeling right now, and to totally understand us, it’s difficult. But it’s normal for us right now.” Drawing inspiration from the last two years, FROLOV’s first London Fashion Week presentation will be dedicated to Ukraine’s impact on the world, outside of fighting for survival. The show, taking place on Thursday (14 September), will be set in a cinema, and a multitude of experiences for the high-profile guests in attendance, who will get a chance to learn more about the country. “It’s a very beautiful concept because our show will connect with Ukrainian culture and Ukrainian music…our guests will not only see the collection but there will be lots of touching content about Ukraine”, Frolov tells us. “Ukrainian soldiers protect the whole world from the biggest terrorists of the 21st century, so of course, it will be a very nice catwalk for the new collection, but it’s also dedicated to that. We named it ‘Masada’...it’s a Ukrainian word that means young. It’s a message about Ukraine that we are a young and beautiful country.” He hints: “We invited very important people for Ukraine right now, I don’t want to tell all the secrets but we’ll have a very important person closing the show.” It’s set not only to be a huge milestone for the brand but a symbol of hope for Ukrainians present and future. “Even in this terrible situation, we continue to work, we continue to do what we do best. That's why in our brand, we combine what we’re doing with charity to support Ukraine”, he says, before concluding: “I have a very strong feeling that Ukraine has a future. Ukraine is not about today. We feel such amazing support from all over the world and I think it gives us more power to continue the fight. We believe in our victory.” Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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More than half (55%) of working mums want to change workplace lingo, as insensitive or ill-thought comments from colleagues can add to their challenges, new research has found. Remarks by co-workers made towards working mums ranged from ‘she’s only part-time’ and ‘I forgot you leave early’, to ‘I wish I could have Fridays off’ and ‘I bet it feels like a break coming into the office’ – according to the survey of 1,000 working mothers commissioned by Maltesers, which has just launched its #MotherLover campaign to help lighten the load and encourage support for working mums. The poll found 63% of working mums feel they need to work harder to prove themselves, and 46% say they need to convince co-workers that their change in hours doesn’t impact their output. Nearly two-thirds (63%) believe colleagues mean no harm when they make insensitive comments however, and 26% admit a co-worker has corrected themselves midway through saying something ill-informed to working parents. “It’s no surprise many of these comments are about part-time work. There is a pervasive stigma that working part-time means a lack of commitment and ambition in the workplace,” said Catherine Gregory, head of marketing and communications at the Working Families charity. “To change the often-negative narrative around women – especially mothers – working part-time and flexibly, we need a radical shift in workplace culture. Not only could this curb negative comments about mothers at work, but it could also support mothers’ career progression.” Maltesers has teamed up with women’s online community Peanut to create the Work & Motherhood content hub, providing advice about the challenges working mothers face. “Every day on Peanut, women talk about the harmful phrases that have become so normalised in reference to mothers and motherhood – making change in this area is long overdue,” said Peanut founder and CEO, Michelle Kennedy. “As a mother of two myself, I understand the impact these phrases can have. When I attend networking events I’m often asked, ‘Who’s taking care of the kids?’ or ‘How do you balance it all?’ and I’m pretty sure male founders aren’t asked the same questions.” Kennedy points out that working mums are constantly juggling. “Harmful phrases and assumptions can really feed into feelings of guilt and perpetuate this idea that women should take on the bulk of responsibilities,” she adds. “The reality is, words matter. Juggling parenting alongside work can be a struggle, and we need to shift the focus in attitudes, empathy and terminology.” These are the comments the survey found working mums want to stop hearing… ‘You look tired’Kennedy says it’s OK to acknowledge you’re tired at work, but points out: “Colleagues might be forgetting quite how much you’re juggling every day. Sharing some insight with your colleague or employer might help them understand.” ‘She’s only part-time’Part-time work is undertaken by 38% of women, compared to 11% of men, says Kennedy, who stresses women often work part-time so they can manage looking after their family. “Challenging assumptions about part-time work can break down the stigma that part-time work is a reflection of commitment, rather than a way to manage responsibilities,” she says. ‘I forgot you leave early’It can work well if mothers map out their availability in their calendar to help alleviate comments like this, Kennedy suggests. “It’s a good reminder for colleagues. Also, don’t be afraid to remind colleagues ahead of time when you’ll be leaving for commitments – even a quick reminder at the start of a meeting that you need to round up on time can be really effective.” ‘Wish I could have Friday off’ Kennedy says the Peanut community advises other mums to respond to these types of comments positively. “It’s likely your colleague means well, but remind them why you have Fridays off and what this allows you to do in terms of childcare,” she says. ‘I bet it feels like a break coming into the office’“Reply honestly – for many, having space away from home can be a much-needed distraction,” Kennedy points out. “Mothers who care for their children full-time are doing an unbelievable amount of work as well!” ‘I could never do that’Kennedy says it can sometimes seem impossible to avoid motherhood shame, but she stresses: “There are no winners in the debate of work-life balance and professional choices. Do what’s best for you and your family – never allow the negative narratives to deter you from doing what’s best for you.” ‘Enjoy the rest of the week off!’ The rest of your ‘week off’ is likely to involve changing nappies, juggling schedules, and trying to maintain some semblance of self-care – and Kennedy points out that research suggests motherhood is equivalent to 2.5 full-time jobs. “Motherhood is no joke!” she says. “While comments like this may mean well, many women on Peanut have used this opportunity to have frank conversations about the challenges motherhood can bring.” ‘Must be nice to get a lie-in’ If you’re part-time or on flexi hours, Kennedy suggests mums have an open conversation with your colleague or employer around comments like this – “to shine a light on the realities of being a working mum. For many mothers, lie-ins are a thing of the past,” she adds. ‘Can your partner do any of the childcare?’Again, Kennedy stresses it’s best to be open and honest about your circumstances. “For example, some mothers on Peanut have shared how their partner’s organisations don’t offer progressive policies for parents.” ‘It must be busy having the children home during the school holidays’If you’re working from home, school holidays can impact your response time or working hours, Kennedy points out. “It’s important to communicate that you will be busy and have a few more balls to juggle – between meets, sports clubs and lunches. Remember it’s ok to foster discussions about your needs.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Get up and glow with this energising morning workout Support with mental health issues and finances should be linked – Martin Lewis Why does my washing machine smell so bad?

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