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To say the online coach industry is having a moment is an understatement given its continued popularity since the spike in searches during the pandemic. The sudden move to online completely transformed the way we live, from shopping to communicating with friends and family, to the hospitality sector and education. It didn't take long for qualified professionals to re-package their services to meet society's requirements, and while online coaching was by no means a new concept, the unpredictability of daily restrictions forced many to take the leap. This was mostly because they had no other option due to the inaccessibility of in-person meets. Many people believed online coaches would be a temporary novelty – similar to banana bread's 15 minutes of fame – but, they are seemingly here to stay and flourishing in their own right. From spiritual and career guidance to mental health and relationships, every corner of the online coach sphere is seemingly covered. But, arguably one of the most popular remains to be online personal trainers. Kim Weston, 26, remains one of the highly-regarded online coaches on social media, having helped over 500 women achieve their desired results. One client called Kim's coaching "one of the best decisions they ever made" when they fell ill with Covid. "Being able to message you for everything – whether it is to help with a workout, general advice, or even to tell you how I've felt – you've picked me up," they wrote, adding that they "couldn't be happier with the plan." Another gushed about how Kim had helped them gain confidence and "love the skin they're in, which I never thought was possible." Kim's coaching, soon to be rebranded to The New You Movement, catapulted to success when she kickstarted her online journey in April 2020. Currently known as Kim Weston Fit, the rebrand epitomises everything Kim stands for to "create a healthier, happier & better version of yourself." "I want to help women understand that it is possible to have a social life and sustainably achieve their fitness goals," she told indy100. Kim believes the online shift is here to stay, as she suggests "online clients get much better results," which people have learned for themselves. Kim finds it offers more flexibility to all, with a catalogue of workouts, nutrition advice, meal plans and much more all under one app. She also delivers advice and conducts weekly check-ins with all her clients taking part in her one-to-one programme. Kim, who spent years as a personal trainer in the UK before relocating to Dubai, finds that people tend to ask more questions and are more accountable during their online coaching programme. While Kim believes that in-person training is "essential" for gym newbies to learn the ropes and become familiar with gym equipment, she also feels it can sometimes result in the client becoming "reliant on a personal trainer to push them through the session." Not to mention, physical PTs are often much more expensive – especially several times a week. Instead, "online coaching teaches self-motivation, use of equipment and understanding towards fitness by doing it all themselves," she continued. "They are given the necessary tools but have to find the drive in them to do it themselves." Online coaches are seemingly having a social media boom, with the masses taking over social media with savvy content. Kim advises those looking for a coach to seek someone "who has a lifestyle they want to live." "If they want to be a bodybuilder or someone who competes a lot they will get a restrictive and firm trainer," she explains. "If they want to enjoy life and don’t want to give up their social life, they should find someone who is enjoying that whilst training alongside." Online coaching brings a lot of personal responsibility too, as for Kim, it's important that clients feel comfortable talking about anything. She also encourages women to go with female trainers, as they understand "how women’s bodies work," and helps tailor workouts and check-ins around PMS symptoms and cycles. "There will be a lot of things in life that come and can affect your training and you need to be able to open up to your coach about this to ensure they understand why in particular you may not have been able to follow something that week," she says. "It can be difficult to stay motivated 24/7 and if you can tell your trainer when you’re feeling low they can be there to pick you up." Kim continues: "Communication is key and I always tell my clients to treat it like a relationship." Sign up for our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Tea enthusiasts are up in arms about a new teabag in the works from PG Tips, which promises to brew in just 60 seconds. While most tea fanatics reccommend brewing a cup of English breakfast tea for three to five minutes, the majority of people are too time-poor or impatient to let their teabag infuse for more than one minute. PG Tips hopes it has come up with a solution by investing £50m on a new a new blend and bag that infuses in just 60 seconds, a venture that has taken the company two years to develop. In its research, the PG Tips found that 85 per cent of tea drinkers leave the bag in to brew for under a minute, while a staggering 45 per cent bin their teabag after less than 30 seconds. Tea experts at the company have developed a new design that features a square bag with room for the leaves to infuse. It is designed to not fold over on itself, which is said to improve the overall taste of the tea. If the bag folds, the leaves don’t have room to expand and can leave the tea lacking flavour. The company claims its new blend has the “perfect particle size” for a quick cuppa. The new blend is grown at high altitudes in Kenya and Rwanda, which the brand claims provides a better taste. However, some tea fanatics are not convinced. Jane Pettigrew, course director at the UK Tea Academy toldThe Times that the time taken for brewing is a key part of a tea break ritual, and rapid teabags, like PG Tips’s new creation, are an abhorrence. “We relish the three or four minutes it takes to brew a real cup of tea and benefit from the zen-like spirit of tea – the slow brewing of tea creates a magical few minutes in a busy, sometimes frantic day,” Pettigrew told the publication. “I really abhor this kind of ‘innovation’. It is not progress but a massive retrograde step backwards in what tea should be.” More than 100 million cups of tea are made every day in Britain, and 97.5 per cent of those are brewed from a bag, rather than made from loose-leaf variety, according to the UK Tea and Infusions Association. PG Tips has also announced that its 60-second teabag will be using more sustainable packaging and designed to have no plastic wrapping. It is said to be fully recyclable, and 33 per cent more compact than the current box. Liam McNamara, PG Tips General Manager, UK and Ireland told MailOnline: “We are immensely proud of the fact that British tea drinkers already enjoy five billion cups of PG Tips every year. “However, our tea-drinking habits and tastes are evolving. “With that in mind, our expert tea blenders have spent two years developing a new and better blend that delivers high quality taste to tea lovers. Our new PG Tips blend means consumers can expect a quicker infusion and a brighter, smoother, more consistent cup of tea that is full of flavour every single time, even for the nation’s impatient tea drinkers.” Read More Cats given vegan diets ‘have better health outcomes’, study claims We tested Jamie Oliver’s new cookbook and here’s our honest review Three ways to pimp up university student classics London’s best new restaurants from the past 12 months ‘Fried rice syndrome’: Dietitians warn against eating food left at room temperature The dish that defines me: Michele Pascarella’s Neapolitan ragu

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