There’s a reason the French look is held to the highest standard in beauty. Everyone wants a piece of that effortlessly cool aesthetic, and French beauty products are some of the best in the world. Dr Marine Vincent, founder of The French Pharmacy, notes the French approach favours “a more minimalistic and effortless look”. She says: “French women lean towards a more natural aesthetic, prioritising a prevention-focused and holistic approach to beauty. “French women value taking care of their skin as a form of self-care and overall wellbeing. They understand that healthy skin is a reflection of a healthy lifestyle.” Plus, Vincent says “embracing your individuality and cultivating self-confidence are key elements of French beauty”. If you want to get more of a Parisian glow, take a look at some of these French skincare secrets… 1. Adopt positive habits early on “In French culture, skincare is indeed ingrained from a young age, and I believe it comes again from the wellbeing and holistic approach to beauty,” Vincent reflects. “We see it as part of our self-care, not as an option.” She says she learned the “significance of using quality products” growing up, and her mother “taught me to cleanse, moisturise and protect my skin from an early age” – with her first moisturiser from classic French pharmacy brand Avène. “Time has passed and I now gave the same advice to my 12-year-old daughter,” Vincent adds – now adding sunscreen into that list, which is “one of the most effective anti-ageing skincare tools”. Part of forming these positive habits is consistency, which Vincent says is “key in skincare, as it helps to maintain the skin’s balance and prevents common issues such as acne or premature ageing, so starting early will allow you to establish good habits early on, making it easier to maintain them in the long-term”. 2. Use French pharmacy products “If you’re looking for effective skincare without all the fancy marketing and high price tags, French pharmacy beauty products are definitely worth exploring,” says Vincent. “They’ve got a solid reputation for a reason.” One of the reasons they’re so good is they “focus on simplicity”, Vincent suggests. “French skincare brands often prioritise using key active ingredients that are known to work wonders for the skin. It’s all about delivering visible results without any fuss.” Look out for brands like La Roche-Posay, Avène, Caudalie and Bioderma – helping you get science-based, effective products without breaking the bank. Bioderma Hydrabio Serum, £20, Escentual Caudalie Vinopure Moisturizing Mattifying Fluid, £25 3. Try endermologie This secret is a bit pricier than pharmacy skincare products, but many French women swear by it. Endermologie is a treatment where a therapist uses a machine with various settings on your body or face. “It is very renowned for its amazing results, primarily on cellulite, sagging skin [and] body contouring,” suggests LPG Endermologie ambassador Nathalie Paradis. She says it’s “powerful” in “increasing firmness, but at the same time very respectful of the skin, especially when it’s fragile”. Endermologie isn’t quite a household name in the UK, but is much more prominent in France where there’s a more holistic approach to beauty. Paradis says: “We are facing a new era where beauty cannot be separated from health, and where people can benefit from this technology to reach their goals of wellbeing in an increasingly stressful environment.” Becoming increasingly popular in UK salons, it can also be used to treat scars or scar tissue. 4. Get the ‘French touch’ Vincent says thermal water spray is the extra “French touch” you can add to your beauty bag and use “all year long”. According to Vincent, some of the best uses of thermal water spray are before applying hyaluronic acid serums (you “need moisture to be effective”, she says), to “fix your make-up”, to refresh your face in summer and “to layer in between your skincare steps and add an extra layer of hydration”. Avène Thermal Spring Water Spray for Sensitive Skin, £15.50, Boots Vichy Mineralizing Thermal Spa Water, £9, Look Fantastic 5. Use a secret weapon Is cica cream in your routine? This is the nickname for centella asiatica creams and “long before [it was a] TikTok trend, all French women have one in their beauty bag”, Vincent says. According to Vincent, it’s useful for any skin irritation (cracked lips, burns, baby rashes, etc), dry areas (like elbows or knees), after sun, as a skin recovery mask and as a moisturiser. La Roche Posay Cicaplast Balm, £10, Boots Bioderma Cicabio Pommade – Repairing Ointment, £8, Escentual Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live What happens if you don’t wash your water bottle often enough? Prince George visits Eton with parents Prince William and Kate Middleton King Charles and Queen Camilla ecstatic after getting their first Royal Ascot winner

Sun, sea and swimming pools may be the key ingredients for a fantastic summer holiday, but when it comes to hair colour maintenance, it’s a different story. UV rays, salt water and chlorine all have the power to turn rich brunette to mousy brown, ravishing red to sad salmon pink, and platinum blonde to yucky yellow. That’s why protecting your hair is so important during the sunnier months, whether you’re at home or on holiday abroad. Here, hair experts offer their advice on how to stop your hair colour from fading in the sun… 1. Use sun protection “The main reason why your colour fades in the summer is due to UV rays stripping away colour, especially if your hair is colour treated,” says Keiko Mizuno, education lead at Living Proof UK. “Naturally dark and light hair can get stripped from the sun too as UV rays lift all pigment, but it is more visible on lighter hair as blonde hair has less pigment compared to brunette hair.” Keeping your hair hydrated before you go out in the sun is the first step to lock in your colour. “Apply leave-in conditioner to repair and deeply nourish dry, brittle and dull hair, or create your own shade with a hat or parasol,” says Michael Kent, hair stylist at Blue Tit salon in London’s Streatham. “Try using a heat protector on your hair. This reinforces the structure of the hair and boosts natural defences against ultraviolet radiation.” 2. Apply a mask Not only are masks great for helping repair damage after a day in the sun, you can use them as a colour protector while sunbathing. “Using a hair mask while in the sun will enhance its conditioning benefits,” says hair stylist Adem Oygur, who recently opened his salon Adem in London. “You can dampen and mix a small amount to use as a setting product to keep stray hairs in place, whilst treating your hair to deep conditioning. When you wash your hair at the end of the day, it is hydrated and nourished.” Mizuno recommends adding a bonding treatment into your weekly summer hair routine: “Stronger bonds in your hair maintain colour vibrancy and longevity – plus it has UV protection as well as heat protection.” 3. Don’t wash your hair too often “Washing your hair every day with shampoo strips your scalp and hair of all its natural oil,” says Kent – meaning the colour can fade faster. “Instead of using shampoo, just use lukewarm water to remove the dirt from your hair without rubbing your scalp.” Alternatively, Mizuno suggests: “Elongate your clean hair by using dry shampoo.” 4. Use the right shampoo To keep dyed hair looking salon-fresh, make sure you tailor your shampoo choice. “Only use shampoos that are safe for colour-treated hair,” says Oygur. “You will cut down on how frequently you need to re-dye because these specially formulated shampoos won’t strip the colour, and will keep your hair looking fresh and vibrant throughout the summer.” To stop blonde tresses turning brassy, use purple shampoo followed by a hydrating conditioner. 5. Keep chlorine at bay While chlorine is necessary in pools for hygiene reasons, it can play havoc with your hair. “That’s because chlorine breaks down the proteins of the outer layer of the hair which leaves it feeling dry and rough,” Kent explains. “If the outer layers of the hair shaft have increased porosity, colour molecules can escape easily.” If you really want to protect your crowning glory, there’s only one solution, he says: “Put all your hair in a swimming cap – if you have long hair, braid or twist your hair up first and do not forget to tuck in all your edges.” If a latex cap is going to cramp your summer style, a moisturising barrier is the next best thing. “Rinse your hair with fresh water before you swim then gently coat it with conditioner, a hair mask, or some hair-friendly oils – this will create a barrier against the chlorine,” Kent says. “After your swim, rinse your hair with fresh water and shampoo and condition as normal.” Holiday hair heroes Fight the fade with these potent protectors… Hair Proud All Inclusive 5-in-1 Protection Milk, £8.95 Only Curls Heat Protect Spray, £16 Hair By Sam McKnight Sundaze Sea Spray, £26 Bumble and Bumble Hairdresser’s Invisible Oil Heat/UV Protective Primer, £29.50 Aveda Nutriplenish Leave-In Conditioner, £35.50 Adem Pure Hazelnut Hair Repairing Mask, £39, Sephora Living Proof Triple Bond Complex, £42 Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live This is why you keep waking up at 4am – and what you can do about it Hepatitis B and C could cause ‘significantly higher cancer risk’ than smoking daily pack of cigarettes Lauren James was told not to have role models – now she is one

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