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Devotees claim eyelash growth serums are the Holy Grail, giving you long, fluttery lashes that will have your friends wondering if you’re wearing falsies. It will probably come as no surprise that TikTok has been flooded with videos from users showing off their impressive transformations after several weeks of daily use, with 114m views under the search ‘lash growth serum’. There’s now a huge variety of products on the market – from big name beauty brands to companies that specialise in lashes and brows – and prices vary massively. But do they really work for everyone? Experts run through everything you need to know about lash-boosting serums… What is the science behind eyelash growth serums? All lash serums, whether they’re applied like eyeliner or with a mascara-style wand, are designed with essentially the same aim. “To promote the growth of natural lashes, resulting in longer and thicker lashes with regular use,” says Nima Pourian, founder of UKLash. “By nourishing and moisturising the lashes with ingredients like Panthenol, peptides, and biotin”, serums can “enhance the absorption of nutrients into the bloodstream, leading to healthier and fuller lashes”. Some serums on the market contain hormones called prostaglandins – or a synthetic version – that extend the growth phase of the lash cycle, meaning the hairs get longer before they fall out. Others, such as The Ordinary’s Multi-Peptide Lash and Brow Serum, use peptides to achieve the same aim without hormones. Gabriella Elio, founder of Sweed Beauty, came up with a hormone-free serum after learning some people can “get allergic reactions, pigmentations and are sensitive to serums since they contain prostaglandins”. As with any new beauty product you’re trying, it’s sensible to perform a patch test first. “Although reactions are rare, the eye area can be sensitive, so it’s best to check for any sensitivity beforehand,” says Pourian. “Apply a small amount of the serum to a small area, such as a corner of the forehead, behind the ear, or the side of the neck. Wait approximately 24 hours to observe any skin sensitivity.” It’s particularly important to be careful with products used so close to the eyes, so do your research and buy from a reputable retailer. How long does it take to see results? “The time it takes to see results may vary individually, depending on the stage of the lash growth cycle when the serum is started,” says Pourian. “That’s why it is recommended to use eyelash and eyebrow serums once a day for eight to 12 weeks, which aligns with a full growth cycle.” You’ll have to be patient, because you can’t simply double up to get lengthy lashes twice as fast. “It is crucial to follow the instructions provided with the serum and avoid overuse,” he continues. “Like any other topical skincare product, proper usage and adherence to the recommended application frequency will ensure the best results.” Do you have to keep using the serum forever? “If you discontinue using the product your lashes will continue to go through their natural growth and shedding phases,” says Claire Larsen, global master educator at RevitaLash Cosmetics. “So the new lashes that come back in will be untreated and will appear the way they originally did before starting your lash serum. If you love the results, you are a lifer!” However, you can reduce the frequency of use once you reach the maintenance phase. Pourian advises: “Once you have achieved your desired results, it is recommended to use the lash serum three to four times a week to maintain the length and health of your lashes.” Are there any reasons why a serum might not work? Proper application is key to making sure the serum can get to work quickly and effectively. “If the serum is not applied properly, such as being applied like mascara instead of reaching the roots and hair follicles, it may not yield desired results,” says Pourian. “It’s important to avoid using other products like oil-based cleansers or serums before applying the lash serum, as they can create a barrier, preventing proper absorption.” And remember, you’ve got to be consistent with daily use for at least a few weeks before you’ll see a noticeable difference. “Certain medical conditions, health issues, hormonal changes and lifestyle factors can influence the results of lash serums,” Pourian adds, meaning your lashes might not reach TikTok-worthy proportions, or may take longer to do so. “Genetics also play a role, as individuals naturally have different hair, lash, or brow growth genetics. This doesn’t mean the serum won’t work at all, but it may result in less significant outcomes.” Go long: 8 highly-rated lash serums to try 1. The Ordinary Multi-Peptide Lash and Brow Serum, £12.40, LookFantastic 2. L’Oreal Paris Clinically Proven Lash Serum, £11.99 (was £14.99), Superdrug 3. Mavala Double Lash Night Treatment, £17.50, Boots 4. UKLash Eyelash Serum, £37.99 5. RapidLash Eyelash Enhancing Serum, £39.99, Escentual 6. Sweed Beauty Eyelash Growth Serum, £42 7. Olaplex Lashbond Building Serum, £64 8. RevitaLash Advanced Sensitive Eyelash Conditioner, £109 Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Sex Education star Patricia Allison: I’ve learned boundaries are extremely important Non-binary influencers share what they wish people understood about their experience Camilla will not receive £360,000 annuity from parliament like Prince Philip did

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Coffee shop Blank Street has partnered with Stanley, the viral TikTok cup, to hand out free flasks to caffeine-seekers across the city. For the blissfully unaware, the famed Stanley cup has been making waves online in recent months with a staggering 2.3 billion views under the hashtag alone. The platform has been flooded with reviews, unboxing videos and has almost become an emotional support accessory for avid TikTokers, influencers and celebrities across the globe. To secure the iconic cup, all you need to do is tell your Blank Street Charlotte Street barista: "Quench my thirst." Sign up for our free Indy100 weekly newsletter You'll then be given your very own Stanley Quencher, perfect for keeping iced coffee temperature perfectly chilled for two whole days. You must be quick, as there are only 50 available across Thursday and Friday (10-11th August) between 11am and 2pm. On Thursday, Blank Street will have its first drop of 25 Stanley Quenchers, in the sell-out eucalyptus colour, available only at Blank Street’s Charlotte Street store. The next drop of 25 cups will be available at the same time, the same place on Friday – the rush for thirst-quenching is on. Coffee fans will have another opportunity to secure their Stanley at a later date. All they need to do is keep their eyes peeled on the Blank Street socials for further details. Caffeine addicts wondering what to fill in their newly-secured Stanley Quencher can find inspiration in Blank Street’s expertly crafted Cold Brew menu. With delights such as the traditional Cold Brew, clean-cut Cortado Cold Brew, and treacly, best-selling Shaken Brown Sugar Cold Brew - the curated menu of delicious iced creations is packed full of chocolate-y and caramel-y flavours from the coffee shop’s innovative Cold Brew Shot. The menu has been taking London by storm already, with Blank Street seeing a whopping 11X increase in the number of Cold Brews ordered from May to August this year. Ignacio Llado, UK MD at Blank Street said: "Keeping your iced coffee cold in the summer can be a bit of a mission, so we’ve partnered with the sell-out success that broke TikTok Stanley Cup to give away a limited number of free cups, and help fight the fight against melting iced beverages. "At Blank Street we want to keep Londoners cool, caffeinated and chic, and what’s more on-brand than a eucalyptus Stanley Quencher - but you’ve got to be quick!" Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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