
How Burberry evolved from humble raincoat maker to luxury fashion giant
Always one of the most eagerly awaited events at London Fashion Week, the Burberry catwalk show attracts A-list celebrities, high-profile fashion editors and the biggest influencers from around the world. Last season, supermodel Naomi Campbell sat alongside Rosie Huntington-Whiteley and Jason Statham on the front row to watch chief creative officer Daniel Lee unveil his debut collection, and expectations are high for the designer’s second show, which takes place on September 18. Coveted by consumers across the globe, the luxury label is perhaps the most famous British fashion brand, but it hasn’t always been such a hot property. Ahead of London Fashion Week, which starts on September 15, we look back at the tumultuous history of Burberry… Adventurous origins The brand was founded in 1856 when 21-year-old former draper’s apprentice Thomas Burberry opened his first shop in Basingstoke, Hampshire. Focused on creating outerwear that shielded wearers from typical British weather, the founder invented gabardine – a water-resistant but breathable fabric – and patented it in 1888. “Prior to this, waterproof clothing was made of rubberised cotton which was cumbersome, not breathable and certainly not chic,” explains celebrity fashion stylist Miranda Holder. “In contrast, garbadine’s individual fibres were waterproofed before the weaving process, creating a lighter, more fluid and comfortable piece.” In early examples of celebrity endorsement, Norwegian explorer and zoologist Dr Fridtjof Nansen wore Burberry gabardine when he sailed to the Arctic Circle in 1893, while famed British explorer Sir Ernest Shackleton chose the outerwear for three expeditions in the early 1900s. The war years The now-iconic Burberry trench coat was invented during WWI with a range of features designed for military use – including the gun flap and D-rings to carry grenades – many of which remain today. “Each classic Burberry trench is composed of 90 individual, specially shaped components,” says Savile Row tailor Alexandra Wood, founder of Alexandra Wood Bespoke. “The key design elements include its double-breasted front, shoulder epaulettes, beige colour, belted waist, buckled cuffs, storm flap, and a checked lining that the brand has become synonymous with.” The distinctive beige Burberry ‘nova check’ was introduced in the 1920s and is still used as a lining now, with the ever-popular trench coats retailing from around £1,500. “The appeal of the Burberry trench has to be largely due to its adaptability,” says Holder. “The coat’s pale beige colour perfectly lends itself to a myriad of different outfit options, and the flash of luxury lining – nova check or not – makes it instantly recognisable as a luxury piece.” The royal seal of approval In 1955, Queen Elizabeth II granted Burberry a royal warrant as a weatherproofer, and by the Swinging Sixties business was booming, with the brand saying it made one in five coats exported from Britain. The nova check graduated from discreet lining to designer status symbol, with coats, scarves and umbrellas in the beige print proving popular with shoppers in the Seventies. In 1990, Burberry secured its second royal warrant, as an outfitter, from the now King. Noughties notoriety After decades of success, the Burberry shine was tarnished when a more mainstream audience embraced nova check in the late 1990s, snapping up entry-level items and causing the brand to discontinue sales of baseball caps. “The pattern soon filtered down to the high streets and eventually the football terraces – it remains one of the most copied counterfeit designs today,” says Holder. “As a result Burberry’s star fell hard, the brand losing any exclusivity it once had, being unable to control who wore the label.” Paparazzi photos of Eastenders actress Danniella Westbrook in head to toe nova check were seen as the final nail in the coffin, she adds: “Danniella was getting a lot of very negative publicity at the time, relegating the designer to the bins of bad taste.” The catwalk comeback Attempting to rehabilitate the brand as the new millennium dawned, Burberry opened its first store on upmarket Bond Street in 2000 and brought in 29-year-old Christopher Bailey as design director the following year. “Christopher Bailey made a significant impact during his tenure as creative director by modernising Burberry’s image, introducing digital innovations, and collaborating with artists and musicians,” says Wood. “It made Burberry fresher and more relevant and helped to make the brand have an edge, whilst remaining sympathetic to its crisp, British design aesthetic.” Scaling back production of nova check, Bailey brought glamour to the brand and staged blockbuster catwalk shows with live music from artists such as Tom Odell and James Bay. “He updated the classic trench, putting new twists on the heritage design and bringing in supermodel Kate Moss to give it a new lease of life,” Holder says. “Bailey successfully repositioned Burberry as an industry leader and innovator, and as a result, tickets to their catwalk shows were some of the most sought after on the London Fashion Week schedule.” A-list appeal Following the departure of Christopher Bailey with a memorable rainbow-themed catwalk show, Italian designer Riccardo Tisci was appointed chief creative officer at Burberry in 2018. “Riccardo Tisci injected some younger, more contemporary energy into the aesthetic, which was a roaring success,” Holder says. “Influenced by streetwear, his collections attracted younger fans who appreciated his edgier styles, despite critics pointing out a lack of continuity with the brand’s more traditional heritage.” Tisci enlisted model friends such as Kendall Jenner and Irina Shayk to walk the runway and dressed stars including Nicki Minaj and Kate Moss for the Met Gala. He also reintroduced nova check, much to the delight of celebrities and a new generation of Burberry fans. Bradford-born Daniel Lee took over from Tisci and made his debut at London Fashion Week in February 2023. The autumn/winter collection – which didn’t feature any beige trench coats – teamed sweeping coats and chunky knitwear with irreverent accessories like a woolly hat shaped like a duck and hot water bottles carried like clutch bags.
2023-09-11 15:52

Middle-aged people who skip on sleep won’t see cognitive benefits of exercise
Middle-aged people not getting enough sleep are less likely to see the benefits of exercise when comes to protecting against decline in skills such as memory and thinking, scientists have said. Researchers from University College London (UCL) found that those in their 50s and 60s who performed regular physical activities but slept less than six hours a night had a faster decline in these skills overall. The team found that after a decade, their cognitive functions – such as attention, memory and learning – were the same as those who did less physical activity. The researchers said their study, published in journal The Lancet Healthy Longevity, highlights the need for sleep to protect against cognitive decline as people get older. Lead author Dr Mikaela Bloomberg, of UCL Institute of Epidemiology & Health Care, said: “Our study suggests that getting sufficient sleep may be required for us to get the full cognitive benefits of physical activity. “It shows how important it is to consider sleep and physical activity together when thinking about cognitive health. “Previous studies examining how sleep and physical activity might combine to affect cognitive function have primarily been cross-sectional – only focusing on a snapshot in time – and we were surprised that regular physical activity may not always be sufficient to counter the long-term effects of lack of sleep on cognitive health.” The World Health Organisation already identifies physical activity as a way to maintain cognitive function, but interventions should also consider sleep habits to maximise long-term benefits for cognitive health Prof Andrew Steptoe For the study, the team looked at data from the English Longitudinal Study of Ageing (Elsa) from nearly 9,000 people aged 50 and over. Their cognitive function was assessed over a period of 10 years with various memory and verbal fluency tests. Questionnaires were also used to assess how long they slept and whether this was less or more than six hours. People were also asked about their levels of physical activity. At the start of the study, those who were more physically active also had better cognitive function regardless of how long they slept. However, this changed over the 10-year period, with more physically active short sleepers in their 50s and 60s experiencing more rapid cognitive decline, the researchers said. But for people aged 70 and over, the benefits of exercise on cognitive function were maintained, despite short sleep, the team added. Co-author professor Andrew Steptoe, of UCL Institute of Epidemiology & Health Care, said: “It is important to identify the factors that can protect cognitive function in middle and later life as they can serve to prolong our cognitively healthy years and, for some people, delay a dementia diagnosis. “The World Health Organisation already identifies physical activity as a way to maintain cognitive function, but interventions should also consider sleep habits to maximise long-term benefits for cognitive health.” Read More 8 best kids’ bunk beds that are fun and functional Nurture your health and wellbeing this season The best holidays to book for August, from beach breaks in Portugal to stays on an Italian lake More travelers get cozy with glamping, even amid high costs People who sleep very late may die earlier due to unhealthy habits, study says
2023-07-06 13:28

Human embryo created without using sperm or eggs
Scientists in Israel have created a model of a human embryo from stem cells, without using sperm, eggs or a womb. A team at Israel's Weizmann Institute of Science made the model, which resembles an embryo at day 14, when it acquires internal structures but before it lays down the foundations for body organs, and the work was published in the journal Nature. But the scientists involved said it would take a long time yet to create an embryo from scratch. Team leader Jacob Hanna said the team took stem cells derived from adult human skin cells, as well as others cultured in the lab, then reverted the cells to an early state.They then manipulated them to make a model of an embryo, rather than an actual or synthetic one. "The question is, when does an embryo model become considered an embryo? When that happens, we know the regulations. At the moment we are really, really far off from that point," Hanna said. However, they said the work could open the door to new ways to test the effect of drugs on pregnancies, better understand miscarriages and genetic diseases, and maybe grow transplant tissues and organs. "They are not identical. There are differences from human embryos, but still, this is the first time, if you open an atlas or a textbook, you can say - yeah I can really see the similarity between them," said Hanna. "In about 1 percent of the aggregates we can see that the cells start differentiating correctly, migrating and sorting themselves into the correct structure, and the farthest we could get is day 14 in human embryo development," he said. Their next goal, Hanna said, is to advance to day 21 and also reach a threshold of a 50 per cent success rate. Magdalena Żernicka-Goetz, a professor of development and stem cells at the University of Cambridge, said the study joins six other similar human embryo-like models published from teams around the world this year, including from her lab. "None of these models fully recapitulate natural human development but each adds to ways in which many aspects of human development can now be studied experimentally," she said. Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-09-08 18:29

Nathan’s Hot Dog eating contest record: Top 10 most hot dogs ever eaten in history
Every Fourth of July, men and women gather in New York to see how can consume the most hot dogs in 10 minutes. Here are the record holders for the Nathan's Hot Dog Eating Contest.On July 4, from 11:00 a.m. to 1:00 p.m. ET, all of the United States will watch with bated breath as men and wom...
2023-07-03 05:18

'Enhance Image' Function in Edge Browser Sends Image URLs to Microsoft
An image-enhancement feature for Microsoft's Edge browser is raising eyebrows because it can send the
2023-06-13 05:25

Creative ice cream flavors could make this a sweet, savory, scoop-worthy summer
Who's up for some ice cream that tastes like ranch dressing
2023-06-13 22:25

15 Of The Best Amazon Prime Day Home Deals Happening Now
Super-Sale Alert: Select products featured in this story might be on sale for Prime Day! For more insider information on Amazon's 48-hour event, consult our Shopping team's curated guides to the deals that matter here.
2023-07-11 06:27

My Essay About The Letter “S” Got Me Into Harvard
The college essay is a daunting task: In just 650 words, applicants are supposed to show what makes them unique, when in reality the intricacies that make you you take up far more than a page and a half. I’d always heard that the best way to convey to admissions officers who you are is to explain how you reacted to, and learned from, a hardship in life but the essay is meant to showcase your ability as a writer, too. Plainly stating a tragic experience in your life is hard enough without having to find a “gimmick” that spins your tragedy into something clever and readable.
2023-07-28 00:46

House Prices Climb Unexpectedly: The London Rush
Hi, I’m Leo from Bloomberg's UK Breaking News team, catching you up on this morning’s business stories. UK
2023-12-01 17:50

'Barbie' robbed us of another iconic Ryan Gosling Ken moment
Right from the very first Barbie trailers, Ryan Gosling's Ken was an absolute standout. He
2023-07-22 06:16

How to watch Canadian Netflix for free
SAVE 49%: Access Canadian Netflix from anywhere in the world with ExpressVPN. A one-year subscription
2023-05-23 12:27

Netflix Pulls Lowest-Priced Ad-Free Plan in the US and UK
Netflix Inc., which reports second-quarter financial results Wednesday after markets close in the US, stopped offering its lowest-priced
2023-07-20 00:59
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