How to watch the Microsoft Surface event livestream
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Victoria’s Secret returns to ‘sex sells’ ethos after ‘feminist’ rebrand fails to boost sales
Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign
2023-10-19 20:49
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Support with mental health issues and finances should be linked – Martin Lewis
People receiving support for their mental health should be able to “walk down the corridor” and get money advice too, consumer champion Martin Lewis has urged. The MoneySavingExpert.com founder said swift action is needed to ensure people struggling with their mental health and finances receive the support they need. He made the call as the Money and Mental Health Policy Institute said there is an urgent need for more joined-up mental health and debt support. Mr Lewis, who is also founder and chair of the institute, said: “The cost-of-living crisis shows no sign of abating, and even if it does the fallout will last years. “Financial problems and mental health issues are locked together, it’s about time treatments were linked too. “We’d urge the Government and NHS to take swift action to ensure those struggling with their mental health and finances get the support they need – and cut costs for the state at the same time.” The institute argued that the reforms could save money for the public purse, by reducing demand on health services and helping more people with mental health problems to move into employment. It commissioned YouGov to survey more than 2,000 people across the UK in June about their experiences of money and mental health during the cost-of-living crisis. Nearly one in five (19%) people with mental health problems in the past two years are behind with one key bill, the survey indicated. This is around three times the 6% of people who have never experienced mental health problems who said they are behind with at least one major bill. Six in 10 (60%) people with recent mental health problems said they have felt unable to cope due to rising costs, yet only 9% have received money or debt advice since the start of the cost-of-living crisis, the survey found. The charity is calling for the Government and NHS England to provide money advice alongside NHS talking therapies – an initiative which can help people with common mental health problems. This isn't about big changes, it's a case of ensuring that when someone goes for support for their mental health, they can walk down the corridor and get money advice too Martin Lewis The charity said everyone receiving support from NHS talking therapies should be asked about their financial situation when they are initially assessed for the programme and money advice services should be located on the same site as talking therapies services. Co-locating both support services could make money advice much more accessible for people who are struggling with everyday tasks due to their mental health, it argued. Where co-location is not possible, or where people prefer telephone or online advice, professionals working in talking therapies services should actively book appointments on behalf of people, the institute said. Mr Lewis added: “For many years, therapists, mental health nurses and social workers have told us they often spend substantial, valuable clinical time helping people with their finances. It makes more sense to leave debt help professionals to do that and take some pressure off the NHS, letting clinicians focus on helping people get better. “This isn’t about big changes, it’s a case of ensuring that when someone goes for support for their mental health, they can walk down the corridor and get money advice too. Or if they’d prefer to get money advice online or via telephone, removing the stress of having to book appointments. That would make a huge difference in helping people to deal with mental health and debt issues, and to get on with their lives. “And when you throw in the potential economic gains of helping more people with mental health problems back into work, these reforms are a no-brainer.” A Government spokesperson said: “Our network of employment advisers provide money guidance to clients with depression and anxiety already receiving treatment from NHS talking therapies services. We’re working with the Money and Pensions Service to integrate further signposted sources of financial advice. “We’re investing £2.3 billion of extra funding a year by March 2024 to expand and transform mental health services in England, to treat an additional two million patients. We’ve also helped nearly two million people out of absolute poverty since 2010, and provided a £94 billion support package – worth around £3,300 per household – to help those most in need.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Why does my washing machine smell so bad? Self Esteem: The journey of self-belief is never over Holiday childcare costs up with fewer places available, survey finds
2023-07-18 19:22
Remy Cointreau keeps outlook as annual profit beat forecasts
PARIS French spirits group Remy Cointreau reported a higher-than-expected rise in operating profit for its 2022/23 fiscal year
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F1 Abu Dhabi Grand Prix LIVE: Practice updates and times at Yas Marina
F1 returns to Abu Dhabi this weekend for the usual season-finale at the Yas Marina Circuit. Max Verstappen won the inaugural Las Vegas Grand Prix last week for his 18th victory of a record-breaking season. The Dutchman has now won six races in a row since Carlos Sainz’s victory in Singapore in September. Charles Leclerc finished second in Vegas after a terrific last-lap overtake on Sergio Perez, who despite dropping down to third place still sealed second in the world championship for Red Bull’s first-ever one-two finish in a Formula 1 season. Lewis Hamilton is still chasing his first win in nearly two years as Mercedes look to stave off Ferrari in the battle for second place in the constructors’ championship. Toto Wolff’s team are four points clear ahead of the final grand prix of the season. Follow live updates from the Abu Dhabi Grand Prix with The Independent Read More Lewis Hamilton takes aim at Christian Horner: ‘He’s stirring things!’ Lewis Hamilton and Max Verstappen to miss first practice in Abu Dhabi Mick Schumacher returns to racing with Alpine in 2024
2023-11-24 17:28
Andrew Tate takes jibe at 'dehydrated females' and questions their desert survival skills, fans say 'water is women’s number 1 enemy'
Andrew Tate wants women to drink more water and believes lack of hydration is a major reason they get more headaches
2023-07-10 19:55
What's new in robots? An AI-powered humanoid machine that writes poems
Robots are on display at the International Conference on Robotics and Automation in London, where visitors can get a glimpse of the future
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