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Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign

F1 sprint is set for its biggest ever season this year with six sprint races on the calendar for 2023 - doubling the amount from 2022 and 2021. The 100km Saturday dash, first introduced at the British Grand Prix in 2021, has proven popular with teams and fans alike and will be present at more than a quarter of Grand Prix weekends during the 23-race season. Why F1’s sprint shake-up could be the beginning of the end for Max Verstappen There was an unanimous agreement to increase the number of sprint events amongst F1 teams at a meeting of the F1 commission meeting last year, following discussions with the FIA and a vote amongst the World Motor Sport Council (WMSC). As it was last year, the F1 sprint is a 100km race with no mandatory pit stops and drivers racing flat-out to the chequered flag. As it was in the 2022 season, the top eight drivers score points, with the driver who finishes P1 receiving eight points. How does the sprint race work? The F1 Commission and the FIA have approved new sprint weekend format changes which will see an extra qualifying session added to the schedule. The new order of play sees a new ‘sprint shootout’ take place on Saturday morning instead of a second practice session, with traditional qualifying on Friday now setting the grid for Sunday’s grand prix. It means there will be just one practice session over the course of the weekend, while Saturday is designated ‘sprint day’. The result of the Saturday sprint – a 100km dash, roughly a third of the distance of the grand prix – will not impact the grid for Sunday, as opposed to the past two years. Points will be awarded to the top-eight, as was the case in 2022. But now, that Friday qualifying session will take on added weight as it will set the grid for Sunday’s grand prix, regardless of what happens in Saturday’s sprint race. On Saturday, instead of what was seen as a generally pointless second practice session on Saturday, a new ‘sprint shootout’ will take place to form the starting grid for the sprint race later in the day. It will follow the same Q1-Q2-Q3 format but the session times will be shorter than traditional qualifying: Q1 will be 12 minutes, Q2 will be 10 minutes and Q3 will be eight minutes. NEW SPRINT WEEKEND FORMAT Friday: Free Practice 1; qualifying (for Sunday’s Grand Prix) Saturday: Sprint qualifying; sprint race (Top-eight receive points, finish order will have no impact on Grand Prix grid) Sunday: Grand Prix How many points are on offer? P1 - Eight points P2 - Seven points P3 - Six points P4 - Five points P5 - four points P6 - three points P7 - two points P8 - one point Where will the sprint races take place this season? There will be six sprint races this season, including at three of the final six Grand Prix weekends. ROUND 4 - AZERBAIJAN Baku City Circuit - 28-30 April Sprint shootout pole: Charles Leclerc Sprint race winner: Sergio Perez ROUND 10 - AUSTRIA Red Bull Ring, Spielberg - 30 June-2 July ROUND 13 - BELGIUM Circuit de Spa-Francorchamps - 28-30 July ROUND 18 - QATAR Lusail International Circuit, Lusail - 6-8 October ROUND 19 - UNITED STATES Circuit of the Americas, Austin - 20-22 October ROUND 21 - BRAZIL Interlagos Circuit, Sao Paulo - 3-5 November Read More F1 race schedule: What time is the Austrian Grand Prix on Sunday? Why have Wrexham owners Ryan Reynolds and Rob McElhenney invested in Alpine F1 team? F1’s sprint shake-up could be the beginning of the end for Max Verstappen ‘Happy’ Lewis Hamilton still hungry for record eighth world title – Damon Hill F1 2023 calendar: All 23 Grand Prix this year Ryan Reynolds and Rob McElhenney to invest in F1 team

TV presenter Fiona Phillips has revealed she has been diagnosed with Alzheimer’s disease at the age of 62. The presenter and Daily Mirror columnist said the disease has “ravaged” her family and she had long feared being given the diagnosis. According to the Mirror, Phillips was diagnosed more than a year ago and is undergoing trials for a new drug that could slow the effects of the disease. Phillips, who is an Alzheimer’s Society ambassador, told the Mirror: “This disease has ravaged my family and now it has come for me. “And all over the country there are people of all different ages whose lives are being affected by it – it’s heartbreaking. “I just hope I can help find a cure which might make things better for others in the future.” As well as her column in the national newspaper, Phillips anchored GMTV for more than a decade from 1997. She also competed in the BBC’s Strictly Come Dancing in 2005. She is married to Martin Frizell, editor of ITV’s flagship programme Good Morning Britain. Phillips told the Mirror that, despite fearing she would one day be diagnosed with Alzheimer’s, the news was still a “gut-punching, shuddering shock”. The presenter said she feels “more angry than anything else” due to the disease having already affected her family life. “My poor mum was crippled with it, then my dad, my grandparents, my uncle. It just keeps coming back for us,” she said. Though she previously kept the news private, Phillips said she has decided to share her story to help end the stigma around Alzheimer’s. “There is still an issue with this disease that the public thinks of old people, bending over a stick, talking to themselves,” she said. “But I’m still here, getting out and about, meeting friends for coffee, going for dinner with Martin and walking every day.” She is taking part in clinical trials at University College Hospital in London, which aim to revolutionise future treatment. Hilary Evans, chief executive of Alzheimer’s Research UK, said: “We’re sending our love and support to Fiona and her family following her announcement that she’s living with Alzheimer’s disease. “Fiona’s been a friend of Alzheimer’s Research UK for well over a decade, and her support has shone such a valuable spotlight on the importance of research in overcoming the diseases that cause dementia. “There are around 70,800 people with dementia in the UK who, like Fiona, are under 65 and we’re determined to find a cure to end the heartbreak it causes.” It is thought at least five in every 100 people with Alzheimer’s are under 65. Though this figure may be higher, as it can be more difficult to get an accurate diagnosis at a younger age. So, is there anything you can actually do to help prevent dementia? 1. Stop drinking fizzy drinks Drinking too much coke or lemonade could increase your chances of developing dementia. People who consume the highest amounts of ultra-processed foods, like fizzy drinks and chocolate, may have a higher risk of developing dementia than those who eat the lowest amounts, a study by Huiping Li, of Tianjin Medical University in China, published in the Neurology journal, has indicated. 2. Say no to UPFs Sadly, lots of our go-to ingredients like sausages, ketchup and baked beans are highly processed, making them a risk-factor if consumed too frequently. Li, the author of the study, said: “These foods may also contain food additives, or molecules from packaging or produced during heating, all of which have been shown in other studies to have negative effects on thinking and memory skills. “Our research not only found that ultra-processed foods are associated with an increased risk of dementia, it found replacing them with healthy options may decrease dementia risk.” 3. Reduce your treats Too much chocolate and things like biscuits aren’t good for you, because they are highly processed and sugary. In fact, according to the study, for every 10% increase in daily intake of ultra-processed foods, people had a 25% higher risk of dementia. So, even just having a few extra biscuits or chocolates at work each day can heighten your risk. 4. Keep moving We all know being slumped at a desk, staring at a screen all day, isn’t great for your health, but it turns out sedentary jobs actually increase your risk of getting dementia. Dr Sara Imarisio, head of strategic initiatives at Alzheimer’s Research UK, said: “Our brains are incredibly complex, responsible for our memory, as well as what we think, feel and do. “Keeping our brains healthy as we age can help stave off diseases like Alzheimer’s, which physically attack brain cells, tearing away at the very essence of who we are. “We know that being physically and socially active can help us feel happier, healthier and more positive in general. “Lifting weights and running marathons aren’t for everyone, but there are many ways that we can stay physically active in our lives.” Noting more research published in the Neurology Journal, by Huan Song of Sichuan University in China, Imarisio continued: “This self-reported study adds to evidence that finding something you can stick to, that keeps you physically and socially active, is likely to have the greatest benefit to your health, rather than the activity itself. “The researchers found that even people with a high genetic risk for Alzheimer’s, the most common cause of dementia, could benefit from keeping physically active.” 5. Make an effort to see family and friends Social interaction is a really important way to keep your brain sharp and reduce your risk of dementia. If you avoid it, you are risking your health. According to Song’s research, people who were highly engaged in activity patterns, including frequent exercise and daily visits of family and friends, had 35% and 15% lower risk respectively, compared with people who were the least engaged. 6. Do the chores According to the same study, carrying out household chores is associated with a 21% reduced risk of dementia. Perhaps just increasing your brain activity a little, even just by washing up or changing your sheets, can help keep your mind active. 7. Play an instrument According to several studies, musicians are 64% less likely to develop mild cognitive impairment or dementia. So, if you’ve ever fancied playing the piano, guitar or ukulele, now’s the time – it’s never too late to learn something new. 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It’s no secret that Béis has garnered our editors’ stamp of approval since day one. The luggage and travel accessories brand has all the hallmarks of a successful consumer brand early on: plenty of celeb buzz (it’s founded by Shay Mitchell), approachable price points without skimping on quality, and a very distinctive look that helps it stand out from the rest. While the hardshell luggage from Béis has been heavy on the neutrals so far, the brand has made an exciting foray into brighter hues, just in time for the hotly anticipated Barbie movie.

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