SAN FRANCISCO--(BUSINESS WIRE)--Jun 20, 2023--

After I'd been laid off for the first time in my life, my dad tried

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Gemma Collins has been criticised by her followers for using misleading wording in an advert for a “medication free” headset, which is apparently used to treat depression. The TV star and presenter, 42, who is best known for appearing in realty series The Only Way Is Essex, shared a video of her wearing the Flow Neuroscience Headset, telling her followers that she had been using the product for one week and was already feeling “lighter” and “brighter”. In the caption she wrote: “According to Flow’s data it reduces depression in 88 per cent of people. And the NHS are trialling it too.” She finished the caption with “#ad” to indicate that she was asked to promote the product. The Independent has contacted Collins’ representatives about the terms of the advert. In the video, Collins told the camera the product is “literally amazing”. “I am loving life now off of my depression tablets. This has been a real game changer for me,” she said. According to Flow, the headset sends a “small electrical current” to “the left dorsolateral prefrontal cortex”, which causes “neurons to fire more frequently, strengthening the neural pathways in the prefrontal cortex”. Collins continued: “Flow is a new medically approved depression treatment. It focuses on the front cortex of your brain. This ultimately helps you to relax and it also helps to remove negative depressive symptoms.” “For people that can’t get access to therapy, or don’t want to be on antidepressants, they have a new option which is Flow.” “Flow actually works faster and better than antidepressants,” she claimed in the video. “It’s like having your own therapist in the comfort your own home and you’re fully in control of your own treatment.” She concluded that using Flow would be “the best thing you do”. Social media users have been criticising Collins’ messaging in the post, arguing that she is promoting the product as a “quick fix” for depression and encouraging people to stop their medications without first consulting a medical professional. “People PLEASE speak to your medical team before stopping any medications,” one person urged in the comments section. Another pleaded to Collins: “Please don’t promote people just abruptly coming off their medication !!” Others remarked that Collins had not linked to any scientific research to support her claims, or given insight into how the product actually works. A representative for Flow Neuroscience told The Independent that it is “very clear” on its website that anyone with depression should “always speak to their doctor first before trying new treatment”. The statement continued: “At a time when society is attempting to remove the stigma associated with mental health – people like Gemma are helping enormously by being open and transparent about their own mental health journey.” “Gemma has struggled for years on antidepressants, and it’s brilliant that she is now having this positive experience using Flow.” The spokesperson added that Collins’ posts are a “reflection of her own personal experience” and the post had not been “edited or scripted” by Flow. Collins has previously said that the side effects of using antidepressants have not worked for her, which drew her to using the headset. Flow’s spokesperson also said that the company’s mission is trying to “increase accessibility” to mental health treatments. At present, the headset does not require a prescription before use and is available to purchase online. The company says that “83 per cent of its users reported improvement in their symptoms within 21 days” and that less than two per cent of its users on its database reported minor side effects, which are “typically mild irritation of the kind and mild headaches”. It added: “We believe the Flow platform is an important tool in this process, but it has never been our intent to present Flow as a quick fix or magic bullet.” Read More Prince Harry court – live: Duke of Sussex stokes political storm by slamming ‘rock bottom’ government Ioan Gruffudd’s 13-year-old daughter ‘files restraining order against him’ Busy Philipps calls out Leonardo DiCaprio for ‘dating’ model who looks like her teen daughter Gemma Collins says she wouldn’t ‘need to’ consider surrogacy Fitness fanatic, 26, diagnosed with stage 4 cancer after feeling dizzy The telltale sign of lung cancer everyone should know

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There are some things I openly admit I do wrong, like putting plates on the top rack of the dishwasher or drinking wine with ice. But when it comes to makeup, I like to think I know a thing or two. It is pretty much my job, after all. But another part of my job involves gaining access to the professionals — the ones who really know what they’re doing, having spent years amassing impressive beauty qualifications and earning a long list of high-profile clients to vouch for them.

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A brand of over-the-counter hay fever tablets are quickly selling out after being hailed a “miracle cure” by social media users. Several videos from TikTok creators have gone viral in the past week after they discovered that Allevia, an antihistamine that retails for as little as £4, could relieve them of hay fever’s symptoms. The tablets, which claim to provide relief for 24 hours, were previously only available on prescription but were re-classified to general sales status by the UK’s Medicines and Healthcare products Regulatory Agency in December 2021. The active ingredient in the tablets is fexofenadine hydrochloride, which works by blocking the effects of histamine in the body, subsequently reducing symptoms such as itching and sneezing. One TikTok user who was previously struggling with hay fever said all of her symptoms were “completely gone” after taking the tablet. Another shared an in-depth review on the effects of the tablets after a full day. After five hours of taking the medication, she said she hadn’t sneezed once. “This actually works. I’m impressed. My eyes are not bulging because they are itching. I feel good, I can enjoy the sun,” she said. She gave another update eight hours after taking the tablet, telling viewers that she had been out all day “around nature and plants” and still showed no symptoms. @tianarene1 it worked for me, but lmk your experience! Always read the leaflet to be safe! #allevia #alleviareview #hayfevertablets #hayfeversymtoms #hayfever ♬ original sound - Tiana René The popular tablets are stocked in most of the UK’s popular supermarkets, including Asda, Tesco, Morrison’s and Sainsbury’s. They are also available in Boots and Superdrug. Due to high demand, at the time of writing they are sold out on the Boots, Asda and Tesco websites. People have also praised the effects of Allevia on Twitter. “Those that suffer from hay fever, stop using the Piriteze tablets and buy Allevia tablets – it will stop your sneezing or throat itching within seconds,” one person wrote. Another said: “Allevia has changed my life, what a drug.” “I have gone from having the worst hay fever you will ever see anyone have in your whole life, to feeling like I’ve never had it. Allevia, you have cured me,” a third person said. Side effects of Allevia include headaches, dizziness, nausea and drowsiness. Read More Schoolboy almost dies from swallowing magnets for TikTok challenge Woman shares honest review of New York City apartment TikTok mom slammed after making 5-year-old son run in 104 degree heat The £4 hay fever tablet that ‘cures all symptoms’ 6 mouth cancer symptoms everyone should know Breast cancer symptoms and survival rate as Amy Dowden diagnosed

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