The lyrics “I’m a Barbie girl, in the Barbie world” have never felt more true. Between the inescapable hot pink trend and Greta Gerwig’s Barbie movie starring Margot Robbie as the titular character, Mattel’s favorite doll is everywhere (not that we’re complaining). That extends to the shelves (and websites) of some of our favorite brands and retailers, with a new Barbie fashion collaboration dropping seemingly every week this summer.

May 2023 will be remembered for one thing in video game history: the launch of

With two of the most highly anticipated film releases happening on the same day, film lovers are gearing up for a trip to the cinema to see the double feature of Greta Gerwig's Barbie and Christopher Nolan's Oppenheimer. When people found out that the two movies were both to be released on July 21, the internet had a field day creating plenty of memes about how they are opposite to one another, with Barbie's hot pink aesthetic, compared to Oppenheimer's dark black look in the marketing and posters. Sign up to our free Indy100 weekly newsletter Now there's a new dating term that has been coined from all this, called the ‘Barbenheimer effect'. So what is the Barbenheimer Effect? Well, apparently it's a modern dating approach favouring partnerships with polar opposites. Instead of going after your usual ‘type’, you value how contrasting personality traits and lifestyles can create a stronger coupling promoting growth and self-discovery. Key pillars of the Barbenheimer Effect: Opposites Attract The 'Barbenheimer effect' highlights the captivating magnetism that occurs when two individuals with contrasting personalities, interests, or backgrounds connect. It celebrates the idea that diverse traits can complement and enrich a relationship. Empowerment and Self-Discovery The 'Barbenheimer effect' encourages individuals to embrace their uniqueness and explore relationships outside their comfort zones. It promotes personal growth, self-discovery, and the pursuit of genuine connections that transcend societal expectations. Power Couples The 'Barbenheimer effect' redefines the concept of 'power couples', emphasising that power is not solely derived from professional achievements or financial success. Instead, the power lies in the mutual exploration and education of one another’s life experiences, hobbies, and cultures to elevate your identity and become more versatile. Bye to Barbie & Ken While the idealised Barbie and Ken relationship aesthetic may seem desirable at first glance, many individuals yearn for something more authentic and fulfilling. The 'Barbenheimer' trend offers a refreshing alternative, celebrating the beauty found in the diversity of human connection. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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