Burberry has launched a project designed to mix British luxury with everyday life – and it’ll all start with their take on the most important meal of the day. The heritage fashion house has announced a new initiative, Burberry Streets, which will see the brand take a more prominent place within a selection of cities. Through experiences, installations and events across cities such as London, Seoul and Shanghai, Burberry will showcase signature elements of the brand, such as the seasonal check pattern in knight blue, rose print, and the newly redefined Equestrian Knight Design. In London, the Burberry Streets takeover will begin with the brand having a major presence in Norman’s Cafe, a restaurant in Archway that serves all-day breakfast food, as well as sandwiches. As part of London Fashion Week, which runs from 15 to 19 September, a travelling Norman’s food truck will make appearances on The Strand and Duke of York Square. The food establishment shared news of the collaboration with a post on social media on Monday (11 September). Alongside an image of a meal of two fried eggs and chunky chips, on a plate branded with the Burberry logo in blue, the straightforward caption reads: “2 eggs & chips. @burberry will be taking over Norman’s cafe for London fashion week, Wednesday to Sunday.” In response, fans of both the brand and the restaurant voiced their approval for the impending linkup. “Name a more iconic duo I’ll wait!” reads one supportive comment, while another Instagram user deemed it “the Great British pairing”. Outside of the collaboration with Norman’s Cafe, Burberry Streets will incorporate symbols of the house in multiple locations across the capital. Flags featuring the new rose print will fly above Bond Street and Piccadilly’s screens will be lit up with videos from the Winter 2023 campaign. The Equestrian Knight will take to the streets in the form of chalk stencils on paths and in parks, while black cabs will be wrapped in Daniel Lee’s English rose print. Burberry Streets will land in Seoul and Shanghai in October. Lee’s first collection for the brand, Winter 2023, is available now. In a statement, Rod Manley, the Chief Marketing Officer of Burberry, shared the company’s anticipation for the designer’s work to reach buyers. “We are so excited to see Daniel’s first collection arriving in-store and online,” he said. “With our redesigned website, new brand signifiers across product and branding and the launch of our global Burberry Streets initiative here in our home market, we're looking forward to sharing the new Burberry world with our clients.” Read More How Burberry evolved from humble raincoat maker to luxury fashion giant Kate Middleton re-wears Alexander McQueen suit to watch England beat Argentina in Rugby World Cup Kanye West’s ‘wife’ Bianca Censori uses pillow to cover nearly nude outfit in latest Italy controversy Secondhand September: The best places to buy pre-loved fashion online How Burberry evolved from humble raincoat maker to luxury fashion giant Kate Middleton re-wears Alexander McQueen suit to watch Rugby World Cup

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Lewis Hamilton insists Red Bull’s pace advantage has reduced after the Mercedes star claimed a surprise pole position at the Hungarian Grand Prix. The 38-year-old, whose previous F1 pole was back in December 2021 in Saudi Arabia, beat Max Verstappen to top spot in Budapest by 0.003 seconds in a thrilling end to qualifying. It was Hamilton’s 104th pole position – 18 months after his 103rd – and his ninth at the Hungaroring, breaking the record for the most pole positions at one circuit. While sceptical of his chances tomorrow, the seven-time world champion believes Red Bull’s significant pace has dropped off in the last few race weekends. “Honestly I think they’ve [Red Bull] slowed down from the beginning of the year,” he said. “Where’s the DRS advantage gone? But in the race they’re still the quickest, it’ll be very hard to beat them tomorrow. “But it’s definitely interesting to see some of the deficits and see how it’s changed race-to-race.” Hamilton was elated after the pole position though, and he will line-up alongside Verstappen on the front row for the first time since the infamous end to the 2021 season in Abu Dhabi. “It feels like my first pole, believe it or not,’ Hamilton said. “Feels strange to say that with 104. I don’t remember the last time it feels so long ago! “We weren’t expecting that going into the weekend, car felt terrible yesterday. “I just sent it! Nothing to lose. Threw it into the high-speed corners, it was a great, great lap!” Lando Norris qualified third for McLaren, with his team-mate Oscar Piastri in fourth. Read More F1 grid: Starting positions for Hungarian Grand Prix Lewis Hamilton claims long-awaited pole with brilliant lap at Hungarian Grand Prix F1 Hungarian Grand Prix LIVE: Qualifying updates and results Sergio Perez crash in Hungary practice a sign of the times F1 grid: Starting positions for Hungarian Grand Prix

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