KSI and Logan Paul's ambitious joint venture has encountered criticism from a substantial portion of its consumer base who were once avid supporters

Americans might be fretting about the job market and inflation, but it’s not stopping them from splurging on

And how does a range fit into all this?

‘Beer tanning’ is one of the latest beauty fads to trend on TikTok, with the ‘beertan’ tag racking up over 200k views. As the phrase suggests, beer tanning means applying beer to the skin while sunbathing, in the belief it will enhance the tanning process. Some fans of the method on social media have been applying beer as well as SPF, while others have skipped sun-care altogether and simply rubbed beer onto their skin. What is ‘beer tanning’ and is it safe? “The beer tanning trend involves using beer as an alternative to traditional tanning lotions to achieve a sun-kissed glow. Proponents of this trend claim that the sugars and acids in beer can help darken the skin, and potentially provide additional benefits due to the presence of antioxidants and vitamins in some beer types,” Caroline Brooks, skin specialist and founder of The Glasshouse Salon & Spa, told PA Media. “However, it’s important to note that there is no scientific evidence to support the effectiveness or safety of using beer for tanning purposes.” Serious health risks Dr Maham Khan, consultant dermatologist at the Cadogan Clinic, stressed it’s “crucial to approach this trend with caution” as there are potentially serious sun safety concerns. “As a consultant dermatologist treating patients with skin cancer on a daily basis, I feel compelled to stress the utmost importance of exercising caution and mindfulness when it comes to the TikTok trend of ‘beer tanning’. While the desire to achieve a glowing tan is understandable, it is crucial to approach this trend with caution and prioritise sun protection,” said Khan. “Applying beer to the skin in the belief that it enhances tanning is a questionable practice that lacks scientific evidence. More importantly, this method does not provide any protection against the harmful effects of ultraviolet (UV) radiation from the sun. “UV radiation is a known carcinogen and a major contributor to skin damage, which can manifest as sunburn, premature ageing, and an increased risk of skin cancer, including melanoma.” Protecting your skin in the sun is vital SPF is important for all skin types and skin tones. While it’s especially vital for people with naturally pale complexions, even those who don’t think they have a tendency to burn need to protect themselves in the sun. “I cannot stress enough the significance of using quality and appropriate SPF products to shield the skin from harmful UV rays,” Dr Khan added. “Sunscreen with a high SPF rating, along with broad-spectrum protection, is essential to safeguard the skin effectively. “However, it’s crucial to note that sunscreen alone may not offer complete protection, and additional measures such as seeking shade, wearing protective clothing and avoiding sun exposure during peak hours, are equally vital. “Furthermore, it is imperative to understand that a tan is not a sign of healthy skin, but rather an indication of damage. Even if individuals manage to achieve a tan through unconventional methods like beer tanning, it should not be considered a safe or desirable practice.” Is it ever worth trying a beer tan? According to the experts – no. If you do enjoy a beer at the beach, stick to drinking it (preferably under a nice shady umbrella). “The safest and most effective way to achieve a sun-kissed glow is by using self-tanning products or spray tans, that are specifically formulated for this purpose and have undergone rigorous testing to ensure their safety and effectiveness,” said Brooks. “Always prioritise the health and wellbeing of your skin when considering any beauty or tanning trend.” Dr Khan added: “I strongly advise against engaging in the beer tanning trend or any other unproven and potentially harmful methods of tanning. Instead, let’s be responsible and informed about the risks associated with sun exposure, diligently using SPF protection and taking steps to safeguard our skin. “By prioritising sun safety, we can enjoy the outdoors responsibly, while minimising the risk of skin damage and potential health consequences.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Christian Cowan: Designing is like dreaming Deborah James’s daughter launches anniversary clothing line for Bowelbabe Fund Government has more work to do to ensure families secure quality childcare – MPs

Meta is reportedly, actually, finally rolling out its hot new VR feature: legs. Meta Quest

Prepare to be more confused about X's subscription tiers. On Friday, X owner Elon Musk

Prepare to see more of Elon Musk. Hollywood has reportedly decided to produce a biopic

Tammy Slaton showed off her weight loss in stunning white floral dress

Several Republicans who opposed Rep. Jim Jordan's House speakership bid said they are experiencing angry calls, menacing messages and even death threats since casting their votes, increasing the already tense and chaotic atmosphere in the GOP as they struggle to elect a speaker.

Formula 1 is donating €1million (£868,000) to the relief operations in Emilia Romagna following the cancellation of the race at Imola this weekend. F1 was forced to cancel round six of the 2023 season due to the adverse weather and flooding which has affected the region in the past few weeks. While missing out on the hosting fee of approximately £20m as a result of the Emilia Romagna GP not taking place, F1 has now announced a donation to the relief effort. A press release also confirmed that food and water from the circuit, teams and hospitality on-site has been donated to a group organising food banks and distribution for those who have been affected by the floods. The death toll from this week’s floods has risen to 13, with rescue crews attempting to reach towns and villages in northern Italy, with local mayor Monica Rossi warning the situation will be “tragic” if rainfall continues. F1 president Stefano Domenicali, who is from the region, said upon the race’s cancellation on Wednesday: “It is such a tragedy to see what has happened to Imola and Emilia Romagna, the town and region that I grew up in, and my thoughts and prayers are with the victims of the flooding and the families and communities affected. “I want to express my gratitude and admiration for the incredible emergency services who are working tirelessly to help those who need help and alleviate the situation – they are heroes and the whole of Italy is proud of them. “The decision that has been taken is the right one for everyone in the local communities and the F1 family as we need to ensure safety and not create extra burden for the authorities while they deal with this very awful situation.” The Independent understands the race is unlikely to be rescheduled this year due to the already congested 2023 calendar. Read More F1 Emilia Romagna Grand Prix cancelled after heavy flooding in region Will Imola Grand Prix be rescheduled? Lewis Hamilton and Mercedes are the biggest losers from Imola Grand Prix cancellation

Russia ended the Ukraine grain-export deal nearly a year into the agreement, heightening uncertainty over global food supplies

This comes after Kim Kardashian tried to set up a date for sister, Khloe Kardashian, with Italian actor and model, Michele Morrone