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Our bellies have always been the target of derision and ire. Long have they been poked and prodded. Sighed at and sucked in. Reprimanded and insulted. But ever since social media became the new WebMD for chronic self-diagnosers, it’s been open season on every little bodily function. Every involuntary twitch, skin bump and mood shift has been analysed to death – but none more so than the dreaded bloat. Stomach bloating can happen for all sorts of reasons. Often the main culprit is a big meal. It’s that feeling of being uncomfortably full and needing to undo the top button of your jeans, as if you’ve just had a particularly heavy Sunday roast. Unless you have real food intolerances or irritable bowel syndrome (IBS), or the symptom is caused by hormonal changes, bloating is the body’s normal reaction to eating a little too much. It usually subsides after a few hours. But this is 2023. A bit of bloating is no longer something you can just wait a few hours to get rid of – social media dictates that it needs to be gone immediately, and if it doesn’t then there must be something wrong with you. And not to stop there, either. You should also be cutting 10 different types of foods out of your life, doing five simple exercises 200 times a day and taking an assortment of supplements and pills because God forbid your stomach be round for the next two hours. According to Dr Tamara Alireza, a functional medicine specialist at Skinfluencer London, bloating should be taken seriously if it doesn’t come and go with food. If it becomes a chronic problem, or is accompanied by other symptoms such as persistent stomach and pelvic pain, changes to bowel habits, unexpected weight loss, fatigue and fever, vomiting, or bleeding, it may be something different entirely. “Excess bloating can be linked to IBS, inflammatory bowel disease (IBD), and coeliac disease, but also to more serious conditions,” she says. But we are a society obsessed with quick fixes, and anti-bloating pills have become a popular “cure” for the woes of a distended belly. Last month, fitness influencer Sam Cutler took it to new heights when she provided the pills for her wedding guests during the meal. Some viewers of her TikTok video – which sparked so much horror that it rapidly went viral – claimed that the pills were essentially “laxatives”. The glut of brands that have emerged in recent years would disagree, though. Many claim to use all-natural ingredients to “speed up digestion” and reduce gas without a laxative effect. Admittedly, curiosity got the better of me. I am lucky enough not to suffer from any particularly gut-churning conditions, but I do have eyes bigger than my stomach. It means I regularly end up regretting wearing trousers to a meal, cursing myself as my belly strains against the waistband. Could these pills really make me feel more comfortable after a big dinner, or would they just lead to some unfortunate toilet habits? I am kindly sent a couple of packs by Wild Dose, which lists extracts of ginger, liquorice, fennel seed, turmeric, peppermint leaf and dandelion root alongside a “proprietary enzyme complex” and a probiotic blend in each brown pill. They smell very herbal and are a rather unappealing greenish-brown colour – it initially makes me wonder if it’s an omen for what my guts are about to experience. After two weeks of taking them daily, I found that they did make a slight difference in my post-meal stupor and I feel comfortable quicker than before. However, the change has been marginal and, if anything, they made me more gassy, to the chagrin of my significant other. The medical community is reluctant to support the efficacy of similar supplements, as there remains little clinical research to back up their claims. Dr Alireza describes anti-bloat pills as a “Band-Aid on a fire hydrant” for people who have genuine problems with their gut. “I generally would not recommend taking any pills to counteract the bloating,” she says, “rather I would be keen to first determine the source of the issue.” She points to her practice, which aims to determine the root cause of symptoms and treat it – instead of providing temporary fixes. But I think the real reason behind social media’s obsession with bloating has nothing to do with #guthealth. Instead, it is our inherent fatphobia and fear of fatness that fuel this battle against the bloat. Are we so afraid of looking fat for even a couple of hours that we flock to pills and exercises with such abandon? Given the way people have fallen over themselves to get their hands on Ozempic, a drug intended to help diabetes patients but which has made a name for itself as a weight-loss miracle, it appears the answer is yes. It’s no mistake, either, that women are the primary targets for anti-bloating content online. Studies show that women are twice as likely to experience it as men, particularly during menstruation and menopause because of hormonal fluctuations. But the expectation for women to maintain at least the illusion of thinness at all times is also much higher. Many of us learned at an early age how to suck in our stomachs and – even as adults – keep them sucked in pretty much all day. As I write this, I realise that I’ve been subconsciously engaging my core muscles despite sitting behind a desk. No wonder the promise of no more bloating is so appealing, if it makes looking mildly smaller less of a chore. Joanna Dase, fitness expert and operations director of female-focused health clubs Curves, says that any medical conditions should be diagnosed by qualified professionals rather than social media. She acknowledges that while bloating can affect body image, no one should worry about your normal, natural responses to digestion. “If you have a professional opinion and there is no health problem related to it, then you just need to have an actual understanding of your body and its natural functions, and being OK with yourself. It’s just how your body breaks down food.” Read More Wellness gurus claim your hormones are out to get you – but is it just another scam? ‘Thanks Pfizer’: The weird world of shakes, health anxiety and illness online A One Direction fan claimed she had a brain tumour. 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By now, you’ve likely heard of Amazon’s Prime Big Deal Days — it’s hard not to if you’ve bought anything from Amazon in the past few weeks. However, it’s understandable if you have questions. And, luckily, we have answers. While it’s similar to Prime Day — both are two-day events with splashy deals aplenty across fashion, beauty, home, and more — we can only hope that Prime Big Deal Days will evolve into early fall’s biggest online shopping holiday.

A change in seasons is the best opportunity to shake up your beauty look. Whether you want to go for a chop or style your locks in a different way, there are plenty of celeb-approved hair trends on the rise. These are the looks hair experts predict will be big this autumn… 1. Undone updos Undone updos are the perfect autumnal look for anyone who isn’t too bothered with precision. “Say goodbye to rigid, over-the-top updos and welcome a style that harmoniously combines comfort with couture,” says Gennaro Dell’Aquila, creative director of GA Salons. “Imagine French twists with artfully stray wisps or messy buns so masterfully executed they are nothing short of a work of art.” Model Kendall Jenner and Killing Eve actor Sandra Oh are just some of the celebrity fans of this look. If you want to recreate it at home, Dell’Aquila first recommends applying a small amount of texture product “to add volume and grip”, then: “Secure your hair into a low, loose ponytail, leaving a few strands out for a more relaxed look.” Finally, he says: “Gently twist the ponytail and secure it with bobby pins, allowing some ends to stick out for an undone appearance” – and finish with hairspray. 2. Glass hair On the opposite end of the spectrum is the growing trend for ‘glass hair’ – locks so straight and shiny, they seem to reflect light – seen on everyone from Demi Moore to new Big Brother presenter AJ Odudu. “This isn’t a style for everyone — it’s for those who wish to redefine perfection,” warns Dell’Aquila. If you want to try the look at home, Dell’Aquila recommends washing your hair with a smoothing shampoo and conditioner (“This will help in achieving the sleek and shiny look characteristic of glass hair”), before applying heat protectant and drying it. “For a sleek finish, blow-dry your hair using a round brush, ensuring all strands are perfectly straight and smooth,” Dell’Aquila says. “To achieve that glass-like shine, straighten small sections of your hair at a time. [Then] apply a lightweight shine serum or spray to enhance the glossy appearance.” 3. Curly fringes “A face-framing curly fringe will be all the rage this season,” predicts Jennie Roberts, Afro hair expert at SheaMoisture UK. “As more women transition to their natural hair texture, the curly fringe will allow them to take their Afro to the next level. The fringe should slightly curve towards the sides of your face for a seamless blend, which can be completed with a freehand cutting technique.” Look to celebrities like Grown-ish star Yara Shahidi, Pattern Beauty founder Tracee Ellis Ross and Barbie actor Issa Rae for curly bang inspiration. If you want to get the look, Roberts advises going to a natural hair specialist, “As they’ll be able to ensure the look is completed perfectly for your hair texture.” And to keep it fresh, she says you’ll need to get regular trims, use a diffuser (“to help set the curls in your fringe”) and products that keep your curls “councy and defined”. 4. Fox reds “Copper-coloured hair and autumn are a perfect match,” notes Roberts – and ‘fox red’ is set to be the overwhelming autumn trend for 2023, as seen on Daisy Jones And The Six star Riley Keough. “Fox red is a deep copper shade that has a more muted and brunette base as opposed to more vibrant coppers previously trending. It uses more red-based tones rather than orange, making it a more neutral and less fiery look,” explains Tyler Moore, expert hairstylist at Live True London. While it can be adjusted for most skin tones, Moore suggests it suits people with “pink-red and other cool undertones” best, “As shades in this range can help draw attention away from any red pigmentation”. If you have Afro hair, Roberts adds: “Be mindful because maintaining copper-coloured hair requires a lot of time and effort,” and it’s important to keep your locks well moisturised. 5. Choppy bobs “The choppy bob bridges the gap between a blunt bob and something super layered – it helps give hair texture and movement, creating that perfect rolled-out-of-bed look that’s super chic,” says Moore, who calls it “the cut of the autumn”. In fact, Pinterest searches for ‘choppy bob haircuts’ – perhaps inspired by Wednesday star Jenna Ortega’s ‘do – soared by four times in the three months preceding the end of August, showing just how popular the style is becoming. Moore adds: “If you’re a low maintenance hair lover, this look is perfect for you. It requires limited styling – just some dry shampoo or texturising spray. It can also add some volume for fine strands, and can help lift up weighed down curls.” The best thing about this look? “It’s super easy to style at home – you can make what you want of it,” Moore says. “If you want to add some waves with a curling iron or just roll out of bed with a brush and some texturising spray, this look can be as low or as high maintenance as you need.” Roberts is also a big fan of bobs for autumn. “Think Nineties Whitney Houston vibes,” she says. “The best part about the style is that it can be tailored to your specific curl pattern, which allows you to embrace and enhance your natural hair texture.” Read More The UK’s first dedicated male breast cancer organisation has launched – here’s why it matters How Taylor Swift’s style has evolved over the years Model Emily Ratajkowski unveils latest fashion campaign 10 ways to cosy-up your home for an autumnal vibe 5 must-have bag trends for autumn Dawn O’Porter: ‘I fantasise about the other side of menopause’

PORTLAND, Ore.--(BUSINESS WIRE)--Aug 23, 2023--