Big Brother has returned to British TV for the first time in five years. Hosted by AJ Odudu and Will Best, the ITV reality show has kicked off with 16 housemates living together in a custom-built home without access to the outside world – all in a bid to win £100,000. Since Big Brother first aired on Channel 4 in 2000, it’s become known as the ultimate social experiment. Here are a few tips from psychologists on how the new contestants can survive being cooped up in a house with a group of strangers, under the continuous monitoring of Big Brother… The psychology of Big Brother For Dr Rachael Molitor, a psychologist and lecturer at Coventry University, the psychology behind Big Brother involves “the intricate interplay of 24/7 surveillance on human behaviour, participant isolation from the outside world, and psychological challenges around newly formed and integral social friendships and group dynamics”. Although it may be deemed similar to other TV programmes, such as Love Island or The Traitors, where contestants also live together in a new home, Big Brother is different. “It has a unique stance, in that the contestants are not a cookie cutter of a particular type of person needed for the show’s storyline,” Molitor said. “With Love Island and My Mum Your Dad, the contestants needed to be single and of a certain age or criteria. With Big Brother, we can see a number of varying contestants, all with different backgrounds and personalities.” However, Molitor notes that Big Brother is “less of a psychological observational experiment” and “more of a TV entertainment viewing opportunity – and edited as such”. She said: “The environment provides a rich opportunity for the study of human behaviour, social dynamics, and the psychological effects of living in a controlled, highly competitive and monitored setting.” How can contestants survive in the Big Brother house? For Molitor, the key to survival is for contestants to be themselves. “Due to the length of time contestants will be on the show, it’s important to build strong genuine relationships. Effective communication supports the positive experience of all housemates,” Molitor added. Dr Sarita Robinson, associate dean of psychology and humanities at the University of Central Lancashire (UCLan) agrees, and said: “Like with any group of people in an enclosed space, inter-group conflict is likely to occur. “Rather than reacting immediately to something that has annoyed you, it is best to walk away and wait for 15 minutes. It’s amazing how a little bit of time can take the heat out of a situation for the contestants.” How can they protect their mental health? Taking care of your mental health isn’t always the easiest thing to do on a reality TV show, Robinson suggested. “Due to social evaluative stress that relates to what people think of us, this can have a marked impact on our physiological stress levels if we think people are making negative judgements about us.” But things have changed since the show first aired. “With the new care of duty plan, contestants can ask for help when needed and get mental health and wellbeing support prior to, during and after the show has ended,” Molitor said. Whilst in the house, there are a few “small health-enhancing behaviours” contestants can do. These include “getting enough sleep, exercise and healthy eating to support their health and wellbeing throughout”, Molitor advised. Robinson also warned against behaviours that might impact your state of mind. “If people start to stress their brains by drinking alcohol, having poor quality sleep, restricting their food intake or changing their normal use of things like nicotine, caffeine or medication like antidepressants, it can have an impact on the brain,” Robinson said. “For example, if you don’t get a good night’s sleep your brain will struggle to work as well as it usually does, which can cause problems with emotion regulation. The knock-on effect of this might make you more likely to be grumpy and have a row with someone.” Big Brother airs nightly on ITV2 and ITVX, excluding Saturdays. Read More How to support someone coming out in their 30s and beyond Israel-Hamas conflict: How to talk to teenagers about distressing news stories Autumn décor ideas for a seasonal refresh Why you shouldn’t tidy your garden too much in autumn World Mental Health Day: 5 ways to beat anxiety and change your life Alternative veg to grow for next season

After the singer’s cancer death in 2016,David Bowie’s fashion designer daughter Alexandria Zahra Jones has says making art helped her battle mental health issues.

The Problem with Jon Stewart has been canceled by Apple after just two seasons, reportedly

Federal fishing managers say a staple seafood species caught by East Coast fishers for centuries is overfished

Western Digital will release a firmware update to fix an issue with its SanDisk Extreme

Another day, another evacuation at the Palace...

Shop Prime Day deals: Amazon Kindle deals Best Buy Kindle deals Confession: I've finished a

A study has found that paying more for clothes doesn’t always mean they will last longer. Researchers at the School of Design at the University of Leeds performed durability tests on 65 items of clothes retailing from under £5 to around £150. The research showed that durability of both high and low-priced garments ranged from excellent to very poor. Durability refers to how long an item of clothing remains functional and wearable, without requiring much maintenance or repair when faced with normal wear and washing. T-shirts, hoodies and jeans were assessed for several factors including seam strength, resistance to ripping, colour bleeding, shrinking or losing shape. The research – commissioned by environmental charity Hubbub and retailer Primark – found women’s T-shirts priced under £10 outperformed one retailing at around £40. While hoodies priced between £11 and £20 were ranked higher on the durability scale than those priced at just under £50 and around £100. Only negligible differences in durability were found for a pair of women’s jeans priced at around £15 compared to a pair retailing at more than 10 times the price. Of all the garments tested, only menswear hoodies showed consistently higher performance than the lower priced ones. Alongside the study, Hubbub commissioned a survey of 3,000 UK adults on attitudes towards clothing care, revealing that 67% of people expect expensive clothes to last longer. The poll also found people tend to take more care when it comes to costly items, with 64% more likely to hang them up after wearing, 62% removing spills and stains, and 54% willing to carry out repairs. “Durability must become central to the debate on sustainability,” said Aoife Allen, director and fashion lead at Hubbub. “Durable clothes reduce the need for replacement purchases, increase the chance of a longer second life and offer better value for money – a significant concern in the context of the current cost of living crisis.” Other issues can also be considered when thinking about the environmental and social impact of your clothes – such as the materials used in production and transparency of the supply chain. Allen believes retailers and consumers alike must help to tackle the huge issue of clothing waste. “The fashion industry should be designing clothing to last longer, and we can help to make people aware of the simple steps that they can take to help all their clothes last longer,” Allen continues. “This research highlights that the same level of care should be given to all garments, regardless of price, to extend their life as much as possible.” So how do you make clothes last longer? Wash at lower temperatures High temperatures can cause clothes to fade more quickly and they aren’t necessary unless garments are very dirty, “For general washing of clothes that aren’t visibly stained, try washing at 30 degrees or lower and use the eco-setting on washing machines,” says Stephanie Campbell, senior creative partner (fashion) at Hubbub. “Most detergents now clean very well at low temperatures. Try using a shorter washing cycle which can also help prevent clothes from degrading.” Get to grips with care labels It’s important to check the instructions on care labels, especially when washing for the first time, to avoid any disasters. “Following the care symbols helps to avoid shrinking or damaging clothes and helps you care for them in the best possible way, so take the time to check them before washing,” says Campbell. For example, some delicate fabrics shouldn’t go in the washing machine, while others should be put in a net bag to protect them. Only wash an item when you really need to Chucking clothes in the laundry basket after every wear can have a detrimental impact on durability. “Washing clothing too much can cause colours to fade and the garment to start to break down,” says Campbell. “Unless an item is visibly dirty or has a stubborn stain, try spot cleaning marks or airing out odours to keep your clothes looking fresh.” Act fast if you spill something, she adds: “Remember to always treat stains as soon as you can – the longer you leave them the harder they are to get out.” Air your clothes out Air drying is the best way to keep clothes in good shape – as long as you pay attention to the ‘dry flat’ warning on the care label for certain items such as those made from cotton, linen or silk. “Tumble drying can shrink or damage items, so air drying can help to keep outfits fitting well and in good condition,” says Campbell. “It reduces energy bills too.” Repair instead of replacing Try to stick to the ‘make do and mend’ adage no matter how much you paid for an item. Campbell says: “Making a quick fix on a hole as soon as you’ve noticed or finding a local tailor that offers repairs is a simple way to get more wear out the clothes you’ve got and keep on enjoying your favourite items.” Love what you’ve got Sustainable fashion influencers know that ‘shopping your wardrobe’ is key to reducing your clothing waste – and saving money. “Enjoy what you already own, or swap with pals,” says Campbell. “Mix and match what’s in your wardrobe to create new outfits. Add accessories and embellishments or make alterations to update an item and breathe new life into it.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Chanel is set to host a fashion show in Manchester 4 key men’s swimwear trends to rock this summer 10 ways to style up your picnic

Our top picks BEST VITAMIX A3300 ASCENT SERIES DEAL Vitamix A3300 Ascent series smart blender

As decorative fountains frame a view of the Eiffel Tower and a fashionable young woman walks a poodle nearby, you might mistake China's Tianducheng neighbourhood for Paris -- if not for the concrete towers in...

We all know Amazon is the go-to for a cheap, reliable tablet… but the Amazon

Most people nowadays have a smart TV with built-in streaming programs—but what if you don’t?