Here’s a conversation starter for you to use: at your next party, ask people to name their favorite Benefit mascara. Most people are loyal to a specific formula. Personally, I long endorsed Bad Gal Bang for its a skinny brush that gave my lashes a very subtle enhancement, like my lashes but a little bit longer and darker. Alix Earle? She’s a Roller Lash Mascara girl — you know, that coral-orange cap. That formula gives lashes a little bit more of a dramatic curl. If you’re not one or the other, maybe you’re a fan of They’re Real!, which is the brand’s OG. Now, there’s a new Benefit mascara offering something that we haven’t seen from the other Benefit mascaras: a curved fiber brush that almost acts as a round brush for your lashes.

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