Rihanna has been hailed as an icon to mums after sharing a joyous photo of herself breastfeeding her baby boy. The Grammy-Award winner, who’s expecting her second child this summer with A$AP Rocky, announced the launch of a new Savage x Fenty maternity line on Tuesday. Her clothing brand celebrated the release of its new capsule collection for “moms and moms-to-be” by posting snaps of the superstar feeding her one-year-old son RZA. The caption to the Instagram offering read: “Not ur mama's maternity bras...designed by [Rihanna], approved by baby RZA.” Sign up for our free Indy100 weekly newsletter The post racked up nearly 2,000 comments in just six hours as fans gushed over the gorgeous images. “Pregnant with one while breastfeeding another. Women are amazing,” wrote one admirer. “I remember in 2020 when I was breastfeeding I was like damn Riri needs to sell us fashionable maternity bras. Now I need another baby,” joked a second. “I’ve been looking forward to a maternity line even though I don’t have any kids,” admitted a third. “Bless you Rihanna for releasing a maternity collection while I’m pregnant,” said a fourth. “[And] this is why I will always buy everything from Rih! She understands EVERY assignment,” added a fifth. And a sixth said: “I’m so glad I’m waiting to have children. By the time I’m pregnant Rihanna will have made all the accessories for me and my baby to be dope as hell.” The exciting new maternity line features three new bralette styles and comfortable hipster briefs, with prices starting at just £6.60. It also includes an oversized graphic t-shirt that reads: “Make More Babies.” “The new maternity capsule is about bringing that confidence and comfort to moms at every stage of their journeys,” RihannaVogue ahead of the drop. “I want to remind people that you can still channel sexiness and feel good while being a parent.” It’s not the first time the 35-year-old RnB legend has waxed lyrical about motherhood to the fashion mag. Shortly after her internet-breaking Super Bowl performance in February – when she revealed she was pregnant with baby number two - she spoke to British Vogue about how her life has changed since becoming a mum. “It’s everything. You really don’t remember life before, that’s the craziest thing ever,” she said. “You literally try to remember it — and there are photos of my life before — but the feeling, the desires, the things that you enjoy, everything, you just don’t identify with it because you don’t even allow yourself mentally to get that far … because it doesn’t matter.” Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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The term ‘soft life’ is trending on TikTok, with the #softlifeera tag clocking 12.2million views. While not brand new, it seems a growing number of social media users are leaning towards the lifestyle concept – but what does soft life actually mean and how can it benefit people? Where does the trend come from? As the wording suggests, soft life is all about veering away from stress and struggle and embracing a more easy and enriched life. But this isn’t just about life looking ‘perfect’ on social media. “Soft life isn’t new, however I’m really grateful to see its resurgence,” said Chlöe Pierre, founder of wellness platform thy.self and author of Take Care: The Black Women’s Guide To Wellness. “Essentially to me, especially as a black woman, soft life is about making choices that can avoid me having to live a much longer, and unsustainable, life in hardship. For me it’s about wellness in general, and sustainable wellness. “My only concern when seeing trends [on social media] is that they are inclusive, and generally they aren’t. First and foremost, soft life is a choice – and it’s a privilege to be able to make that choice,” Pierre added. “Originally, the soft life kind of movement had origins in places like Nigeria and other places around the continent, but was popularised via America and a lot of African American women, [who were often] fictional characters on TV. Because there weren’t, especially not in the UK, reachable or visible representations of black women and women of colour that had amassed a wealth, and therefore the privilege of living a ‘soft life’.”Permission to live a soft life For Dr Evelyn Okpanachi, author of The Emotionally Empowered Woman, it makes sense people are increasingly leaning towards the trend. “Collectively, we are still tired. We have had the Covid era, austerity and more, and we simply want to live and breathe a little. This is why we are leaning towards it more right now. Collectively, we are breathing a sigh of relief,” said Okpanachi. “Most people associate the soft life with booking last-minute flights, mojitos on the beach, dining at nice restaurants and all of the externalities. It is in part, but it a lot deeper than that. “Soft life is living life on your terms. Creating a career you want, the business you want, and looking after yourself holistically. This starts with empowering yourself to succeed by elevating your mindset and knowing you deserve to live a soft life.” Nothing comes easy Okpanachi noted the work that can be involved, however. “In order to enter the soft life era, the average person tends to go through an element of stress. Nothing comes easy,” she explained. “It is essentially about purposely creating a lifestyle with minimal stress and setting boundaries – boundary setting is key. It’s embracing the things that serve you and letting go/eliminating the things that don’t. We all deserve to live a soft life, and we all should. But we have to put the work in to attain it.” This is something social media can often miss out. As Pierre noted, influencers or celebrities may “show you one side of their life – you don’t get to see the struggle they have had to get to that point, or to maintain that lifestyle they have in front of the camera”. Making space for a softer lifeFor many, the dilemma is making these things a reality when work takes up so much energy, along with caring/parenting duties, health challenges and everything else. Pierre discusses in her book about how our identities can be “very wrapped up” in work, which can make it so much more draining – especially for black women who have faced “more hardship in the workplace, compared to other demographics”. Setting “clear expectations and intentions” for yourself can be helpful, she added, and getting to know yourself better. “So making clear expectations about who I am, what I will accept, and what I want – and having the belief that I don’t have to go through too much hardship, that it’s not a benchmark for who I am,” Pierre explained. “This can even be applied to dating.” Ditch the guilt Donna Noble, yoga teacher and author of Teaching Body Positive Yoga: A Guide To Inclusivity, Language And Props, also believes making things intentional is key for how people can embrace the soft life in their everyday routines. “[People] can prioritise their me-time and be intentional about it – for instance, meditating, journaling or doing yoga as soon as they get up (before the rest of the world invades their space), as this will set you up nicely for the rest of the day,” said Noble. “I believe rest and self-care are part of our birth-right – no feeling guilty for just being and not doing. Normalise taking the pause, and that it can be the most powerful thing we do in our day.” For those who struggle to put themselves first, Noble suggested taking time to work on giving yourself permission. “The key here is a shift in perspective and empowerment – you’ve got to discover the precious gem that is your wellbeing. Society’s old scripts may try to hold us back, but rewriting the narrative is where the magic happens,” she said. “Giving ourselves a permission slip to prioritise self-care isn’t just a luxury; it’s a necessity. It’s about understanding that nurturing ourselves isn’t selfish; it’s the foundation for health and wellbeing.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Kim Kardashian teased as the face of a major fashion brand Shoppers make seven big impulse buys per year on average – survey Even 4,000 steps a day could ‘reduce risk of death’ – study

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