
Prepare your Amazon wishlist ahead of Prime Day 2023
UPDATE: Jun. 22, 2023, 2:25 p.m. EDT This article has been updated with new information
2023-06-23 03:47

SEC Finalizes Settlements on Wall Street WhatsApp Probe: Reuters
The Securities and Exchange Commission is finalizing settlements with about two dozen Wall Street firms to resolve probes
2023-09-28 10:27

Get lifetime access to a trove of online courses for under $35
TL;DR: As of July 2, you can get lifetime access to StackSkills Unlimited for just
2023-07-02 18:21

Reality Interactive Launches Game-Changing Retail Product Ordering Solution
MIDDLETOWN, Conn.--(BUSINESS WIRE)--May 16, 2023--
2023-05-16 21:54

Hog Herds to Shrink as US Farms Lose Money, Smithfield Warns
American pig farmers are losing so much money that some may soon start selling the corn they would
2023-06-23 00:00

Score big on these Prime Day sex toy deals that are already live
Prime Day (also known as Amazon Big Deals Day) is Oct. 10 and 11, but
2023-10-07 11:20

Who is Patrick Dempsey's wife? Actor celebrates his 24th anniversary with wife Jillian
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2023-08-02 14:17

10 sneaky tricks restaurants use to get customers to buy more
The restaurant industry is ever-evolving and continuously bringing in new changes to menus to suit its demographic. Certain tricks in their menus allow restaurants to subtly nudge customers into enjoying a fuller dining experience, consequently increasing their spending. Sign up for our free Indy100 weekly newsletter To help diners avoid falling for these tricks, an expert at Menu Price lifted the lid on the sneaky tricks that encourage people to spend and consume more: Value menus Restaurants introduce value menus with meals of different price points. The restaurant hopes that it will motivate customers to opt for the priciest range of the value menu, which has more options, or to bypass the value menu entirely due to its limited options. This strategy ultimately translates into increased profitability. "If a restaurant's value menu features items like burgers, pizza, and spaghetti, but your preference leans towards a steak, you'll find yourself ordering the steak at its regular cost, bypassing the value menu. This scenario directly contributes to a higher profit for the restaurant," says a Menu Price expert. Emphasis on certain menu items Restaurants strategically highlight specific dishes, often those with higher profit margins, drawing customer attention to these preferred items through menu placement and design cues. The use of colour Warm hues like red and yellow can trigger hunger, while cooler shades like blue make meals seem more refreshing. Strategically deploying these colours in their menus helps restaurants subtly sway customer choices. Photographs used sparingly To maintain a sophisticated aesthetic, restaurants use photographs sparingly, only emphasising selected dishes, making them more appealing to the eye and tastebuds alike. Descriptive language Vivid descriptions of dishes can create a compelling image in customers' minds, making the menu items more appealing and increasing the likelihood of ordering. Avoiding currency symbols Menus without currency symbols can encourage higher spending, as prices appear less intimidating. "Keep a close eye on prices, even when restaurants fail to integrate dollar signs. This can help you avoid paying more than you want for a meal," the expert said. Anchor items Restaurants place some of their most expensive items next to even more costly options. The Menu Price expert added: "When customers see a pricey dish positioned next to an even more expensive option, they are more likely to perceive the less costly of the two as a 'better deal." Use of boxes Boxes and borders draw attention to specific items, creating a visual 'stage' that makes these dishes stand out. "This technique is often applied to high-profit items, specials, or unique offerings," they said. Keeping portion sizes secret Restaurants offer full or half salads or sandwiches without revealing the portion sizes. Despite any clear explanation, consumers assume that half sizes are overpriced and the full size is more cost-effective. "Customers perceive they are getting a better deal without even knowing the real serving size of the food options." Difficult-to-read font Using complex fonts in menus can slow customers' reading, promoting more profound engagement with dish descriptions. This added interaction can enhance dishes' perceived worth and exclusivity, thereby subtly inspiring a readiness to spend more. Remain vigilant during your next dining experience and see how many of these subtle tricks you can spot and how much money you can save on your meal. Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.
2023-06-04 14:26

Maya Hawke brings Anxiety to life in 'Inside Out 2' trailer
With Inside Out 2, Pixar is taking us back inside Riley's head. And from the
2023-11-09 23:16

Jackie Stewart suffers stroke and falls ‘unconscious’ in frightening health scare
Jackie Stewart has revealed he suffered a stroke five weeks ago in a health scare which saw him fall “unconscious for a long time.” The three-time F1 world champion, still a regular in and around the paddock, will be present at Silverstone this weekend despite the incident. The 84-year-old was in Jordan attending the wedding of Crown Prince Hussein when, the night before, he was taken to hospital after falling unconscious. "This was the night before the wedding, I got up in the night feeling strange,” he told the Daily Mail. "I just dropped. And then I can’t remember. I was unconscious for quite a long time. "I was taken to hospital in Jordan. My son Paul and his wife were there for the wedding, in a bedroom on a different floor. "To this day I don’t know how I got to Paul’s room, but I must have been somewhat alert to get hold of him.” Stewart was then treated in Jordan before flying home in a plane supplied by the Crown Prince. "They got me into an ambulance, but I have no recall of that either,” Stewart added. “His Majesty got the best doctors available for me. "I wanted to get home as fast as possible, and the Crown Prince of Bahrain very generously gave his aircraft to fly me back to Europe. "By then I was pretty much okay. I wasn’t walking very well though." Stewart now says he can walk “almost completely perfectly” and will be present at Silverstone for two days – he also attended a meeting at Downing Street on Tuesday alongside a number of F1 officials and team principals. The F1 legend has also backed championship leader Max Verstappen to continue his domination. “The combination of the Dutchman and Milton Keynes,” he added. “Max is a remarkably talented man, and he hasn’t gone astray. “He is a wonderful ambassador for our sport." Read More F1 British Grand Prix LIVE: Practice updates and FP1 lap times from Silverstone Jackie Stewart breaks through VIP barrier to help Sky’s journalist interview Roger Federer Jackie Stewart on a life with dyslexia and his unrelenting push for safety in Formula 1 F1 British Grand Prix LIVE: Practice updates and lap times from Silverstone Lewis Hamilton promises to keep his cool on team radio after Austrian flashpoint Lewis Hamilton must be ‘cold-blooded’ in new Mercedes contract negotiations
2023-07-07 20:57

Senegalese women fear rights setback over high-profile rape trial
A rape case that has pitched a 23-year-old woman against Senegal's most prominent opposition leader has dismayed feminists in the country, fearing their cause...
2023-05-31 21:23

Wordle today: Here's the answer and hints for August 20
It's Sunday, and with it comes a new Wordle puzzle to usher you into the
2023-08-20 18:15
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