Switching half our clothes in each of our wardrobes to pre-loved could prevent carbon emissions equivalent to those produced by 261,000 flights from London to Greece, Oxfam have suggested. So what is the allure of buying brand new clothes, when we know it’s worse for the environment? Well, there’s a reason we refer to shopping as ‘retail therapy’. Whether it’s a going-out top grabbed on your lunch break or a designer bag you’ve had your eye on for months, fashion acquisitions in particular have the power to lift your mood, thanks to the chemical dopamine. “Dopamine is known as the reward agent,” said cognitive psychologist and business consultant Dr Carolyn Mair, author of The Psychology of Fashion. “We produce more dopamine when we’re on the hunt for something that’s going to give us a positive outcome or make the situation we’re in at the moment more easy to bear. “It can become an addiction, certainly, because the same neurotransmitters and same behaviours are involved.” And buying an on-trend outfit provides more of a thrill than loading up a supermarket trolley because it satisfies our desire to fit in. “It’s a fundamental psychological drive that we want to belong to communities – part of the way we do that is through the way we dress,” said Mair – who is working with Oxfam for the launch of its Second Hand September campaign – but it’s a double-edged sword. “Fashion can do wonders for us in terms of highlighting or concealing parts of our bodies that we love or don’t love so much,” Mair continued. “But it can also be quite damaging when we feel that we have to join in with other people’s ideas about what’s fashionable.” Peer pressure can have a powerful effect, as can the boredom. “We get bored with what we’ve got, and we’re also very much influenced by fashion trends, celebrities, social media and so on,” said Mair. “There’s quite often a temptation to join in with those trends and be part of that… It can be quite difficult for people to resist that.” Even, that is, when we know that the fashion industry is hugely detrimental to the enviroment in terms of carbon emissions and unwanted garments going to landfill. “I think the huge majority of people already know [the environmental impact],” said Mair, and yet fast fashion brands continue to churn out millions of items a year and consumers lap them up. Instead of telling people to quit clothes shopping altogether, she said to ask ourselves: “How can we get the pleasure from fashion by not buying brand new, but by buying something else?” That’s why she encourages fashion fans to make more sustainable choices, starting with ‘shopping your wardrobe’. “You can make something you’ve already got feel new by upcycling it or changing it a little bit, if you’re creative. We can swap with friends, because then it’s ‘new to me’.” Hunting on sites like Vinted, eBay or Depop is a great way of “finding treasures so that’s giving us the dopamine hit and we’re saving money”, she added. If the proceeds are going to a good cause you’ll get an extra altruistic boost as welll. “We know from positive psychology that one of the best ways to feel good about ourselves is to do good for someone else,” said Mair. “Whenever we buy secondhand from a charity shop we know that our money is going towards doing good.” She’s also a big fan of rental sites like HURR Collective, Hire Street and By Rotation that offer premium pieces to hire for a fraction of their retail price. “Rental sites are great, particularly for special occasions when we think ‘I need to buy something new,’ because that’s the social norm,” she said. “Rental is a great way to keep an item of clothing in use for longer so it’s worn by more people and looked after.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can I improve my teenager’s low mood? Drinking alcohol does not make people look more attractive, study suggests Maya Jama and Stormzy: Can you make it work with an ex?

DoorDash Inc. reported a record number of delivery orders in the second quarter, showing consumers’ commitment to takeout

Another season of The Bear has arrived, and unfortunately for all of us who watched

As of Oct. 31, the new 24-inch Apple iMac (Apple M3) is available for preorder

(Reuters) -Campbell Soup beat Wall Street estimates for third-quarter profit on Wednesday and maintained its annual forecasts, as the maker

UK food price inflation may have passed its peak, with two separate surveys showing an improvement. The market

Laptops, tablets, and other tech accessories can be essential to scholastic success, which is why

The limited-edition soda from Fanta comes with a spooky side effect.

NASHVILLE, Tenn.--(BUSINESS WIRE)--Sep 6, 2023--

SAVE $32: As of Oct. 30, you can get an Echo Dot Kids (5th gen,

When the Dutch Grand Prix returned to the Formula 1 calendar in 2021 – after a 36-year absence – organisers could frankly not have foreseen a future more favourable. A Dutch race reincarnated by-and-large due to a Dutch hero, timed exquisitely for his era of ultra-domination. To the extent that, now, anything other than a Max Verstappen triumph come Sunday would be as big a shock as Formula 1 has seen all season. Verstappen-mania in the Netherlands has long been at fever pitch, with the ‘Orange Army’ previously travelling across Europe to support the man born in Belgium but with Holland in his heart. But now Zandvoort, on the coast of the North Sea, sees thousands make the journey from Amsterdam and beyond to revel and rave in this electro-music, orange-clad razzmatazz amid the sand dunes. Verstappen, coasting to a third-straight F1 championship title this season with a 125-point lead with 10 races remaining, is on track to break more ground. Win on Sunday and he will equal Sebastian Vettel’s record of nine consecutive victories from 10 years ago, also set while at Red Bull. On Friday, fresh from a four-week break, he set down an ominous marker by going fastest in first practice – and only marginally sniffed out of first spot in practice two by his friend Lando Norris, a session delayed by a bizarre double-crash involving Oscar Piastri and Daniel Ricciardo. Formula 1’s return in the Netherlands this weekend feels all the more appropriate given the sheer levels Verstappen is reaching this season. The 25-year-old is on track to reach a half-century knock of victories by the time the year is out – he is currently on 45 with 10 to go – and powered by a Red Bull which is the standout car this year, nothing has stopped his ascent to near-perfection. Not even his team-mate Sergio Perez, armed with the same machinery, has proved a match for Verstappen. Since Azerbaijan in April, Verstappen has won eight races on the trot – 10 if you include sprints – and has been repeatedly unfazed on the occasions he has not started on pole, simply picking off his rivals with supreme ease when needed. Saturdays do offer the chasing pack a glimmer of hope, though. If there is any weakness in this Verstappen-Red Bull partnership, it is qualifying. Both Charles Leclerc and Lewis Hamilton have claimed pole position this season, with Fernando Alonso a shave away in Monaco too. For Leclerc though, speaking to the media on Thursday, it mattered not an an iota. In fact, the pessimism made for a grim forecast for all non-Verstappen fans out there: two-and-a-half years of the current trajectory continuing. “They [Red Bull] have a really big margin,” the Ferrari driver said. “It’s going to be very, very difficult to catch them before the change of regulations [in 2026].” Lewis Hamilton was a tad more measured, but remained far from optimistic: “The fact is Red Bull are ahead and they have most likely started development on next year’s car a month before anybody else. It is very, very possible that Charles could be right.” Beyond the expectancy, even inevitability now, of a Verstappen victory on Sunday, there are always potential avenues for something different. Rain is forecast, intermittently, over the next two days which could bring some unpredictability. The last two races in Zandvoort have been close-run affairs, though ultimately Verstappen ended up on top of the podium. A non-Red Bull pole-sitter would certainly make at least the early stages intriguing. But the man who is on track to be one of the Netherlands’ biggest sporting stars ever does not feel any burden. “It doesn’t bring a weight on my shoulders of extra pressure,” he said on Thursday. “"It is just amazing to be here, see all of the fans and drive such an incredible track. “Hopefully it [the race] will continue for a while,” A third championship is simply a matter of when for Verstappen and Red Bull. Mercedes, Ferrari, McLaren and Aston Martin are in their own battle for second-place. The more pertinent question now, for the history-books, is can anybody stop them? And can they really complete an unprecedented perfect season? Read More Oscar Piastri and Daniel Ricciardo crash in Dutch Grand Prix practice Lewis Hamilton gives blunt response to Felipe Massa’s legal action over 2008 F1 title Charles Leclerc gives gloomy prediction on how quick Ferrari will catch Red Bull Oscar Piastri and Daniel Ricciardo crash in Dutch Grand Prix practice F1 Dutch Grand Prix: When is practice on Friday in Zandvoort? F1 Dutch Grand Prix LIVE: Practice updates and times as Formula 1 returns

The social media platform formerly known as Twitter has lost a lot of its appeal.