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A study has found that paying more for clothes doesn’t always mean they will last longer. Researchers at the School of Design at the University of Leeds performed durability tests on 65 items of clothes retailing from under £5 to around £150. The research showed that durability of both high and low-priced garments ranged from excellent to very poor. Durability refers to how long an item of clothing remains functional and wearable, without requiring much maintenance or repair when faced with normal wear and washing. T-shirts, hoodies and jeans were assessed for several factors including seam strength, resistance to ripping, colour bleeding, shrinking or losing shape. The research – commissioned by environmental charity Hubbub and retailer Primark – found women’s T-shirts priced under £10 outperformed one retailing at around £40. While hoodies priced between £11 and £20 were ranked higher on the durability scale than those priced at just under £50 and around £100. Only negligible differences in durability were found for a pair of women’s jeans priced at around £15 compared to a pair retailing at more than 10 times the price. Of all the garments tested, only menswear hoodies showed consistently higher performance than the lower priced ones. Alongside the study, Hubbub commissioned a survey of 3,000 UK adults on attitudes towards clothing care, revealing that 67% of people expect expensive clothes to last longer. The poll also found people tend to take more care when it comes to costly items, with 64% more likely to hang them up after wearing, 62% removing spills and stains, and 54% willing to carry out repairs. “Durability must become central to the debate on sustainability,” said Aoife Allen, director and fashion lead at Hubbub. “Durable clothes reduce the need for replacement purchases, increase the chance of a longer second life and offer better value for money – a significant concern in the context of the current cost of living crisis.” Other issues can also be considered when thinking about the environmental and social impact of your clothes – such as the materials used in production and transparency of the supply chain. Allen believes retailers and consumers alike must help to tackle the huge issue of clothing waste. “The fashion industry should be designing clothing to last longer, and we can help to make people aware of the simple steps that they can take to help all their clothes last longer,” Allen continues. “This research highlights that the same level of care should be given to all garments, regardless of price, to extend their life as much as possible.” So how do you make clothes last longer? Wash at lower temperatures High temperatures can cause clothes to fade more quickly and they aren’t necessary unless garments are very dirty, “For general washing of clothes that aren’t visibly stained, try washing at 30 degrees or lower and use the eco-setting on washing machines,” says Stephanie Campbell, senior creative partner (fashion) at Hubbub. “Most detergents now clean very well at low temperatures. Try using a shorter washing cycle which can also help prevent clothes from degrading.” Get to grips with care labels It’s important to check the instructions on care labels, especially when washing for the first time, to avoid any disasters. “Following the care symbols helps to avoid shrinking or damaging clothes and helps you care for them in the best possible way, so take the time to check them before washing,” says Campbell. For example, some delicate fabrics shouldn’t go in the washing machine, while others should be put in a net bag to protect them. Only wash an item when you really need to Chucking clothes in the laundry basket after every wear can have a detrimental impact on durability. “Washing clothing too much can cause colours to fade and the garment to start to break down,” says Campbell. “Unless an item is visibly dirty or has a stubborn stain, try spot cleaning marks or airing out odours to keep your clothes looking fresh.” Act fast if you spill something, she adds: “Remember to always treat stains as soon as you can – the longer you leave them the harder they are to get out.” Air your clothes out Air drying is the best way to keep clothes in good shape – as long as you pay attention to the ‘dry flat’ warning on the care label for certain items such as those made from cotton, linen or silk. “Tumble drying can shrink or damage items, so air drying can help to keep outfits fitting well and in good condition,” says Campbell. “It reduces energy bills too.” Repair instead of replacing Try to stick to the ‘make do and mend’ adage no matter how much you paid for an item. Campbell says: “Making a quick fix on a hole as soon as you’ve noticed or finding a local tailor that offers repairs is a simple way to get more wear out the clothes you’ve got and keep on enjoying your favourite items.” Love what you’ve got Sustainable fashion influencers know that ‘shopping your wardrobe’ is key to reducing your clothing waste – and saving money. “Enjoy what you already own, or swap with pals,” says Campbell. “Mix and match what’s in your wardrobe to create new outfits. Add accessories and embellishments or make alterations to update an item and breathe new life into it.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Chanel is set to host a fashion show in Manchester 4 key men’s swimwear trends to rock this summer 10 ways to style up your picnic

Irina Shayk has shared details about her co-parenting relationship with ex Bradley Cooper. The supermodel, 37, opened up about sharing custody of her six-year-old daughter, Lea, with the Silver Linings Playbook star in an interview with Elle published on 8 November. In the interview, Shayk revealed that she and Cooper always put their daughter first, despite their busy schedules. “We both take Lea everywhere with us. She’s super easy,” she told the outlet. Shayk went on to recall how her daughter sat and drew in a colouring book for an hour while she was working out. When the mother-daughter duo then went to a Michael Kors fitting, Lea drew the designer a “kitty cat” and he “gave her a bag” in return. The Russian-born model admitted that she and Cooper, who grew up outside of Philadelphia, both come from “normal backgrounds” far different from Lea’s childhood in New York City. However, Shayk revealed that neither of them have hired a nanny for their daughter, so as to give her as regular an upbringing as possible. “Looking at my daughter now, she’s growing up in a completely different environment,” Shayk said. “She lives in the West Village. She went to all these countries in two months. But we want her to know the value of stuff. We want to show our daughter: ‘You have to work hard to get something.’” Even when Cooper is away shooting a film, Shayk admitted that they “always find a way” to make their co-parenting schedule work for both of them. “He’s the best father Lea and I could dream of. It always works, but it always works because we make it work,” she said. The supermodel previously admitted in March 2021 that she “never understood” the term co-parenting. “When I’m with my daughter, I’m 100 per cent a mother, and when she’s with her dad, he’s 100 per cent her dad. Co-parenting is parenting,” she told Elle at the time. Although the former couple split in 2019 after four years together, they’ve remained close for the sake of their daughter. In August, Shayk and Cooper took their daughter on vacation together to Italy. In a post shared to her Instagram Story during their getaway, the model shared a black and white snap of The Hangover star lying in a kayak on the water. The pair also posed for a photo together on another family vacation in August 2022. In the smiling image, Shayk and Cooper could be seen smiling for the camera and feeding a group of pigs, as she rested her head on the actor’s shoulder. While Shayk has been open about her co-parenting relationship with Cooper, she was not as quick to address rumours she’s dating retired NFL star Tom Brady. “No comment,” Shayk told Elle, when asked about her rumoured love interest. The model maintained that she chooses to keep certain aspects of her life private, including who she’s dating. “I share my work stuff because I decided to keep my personal life personal,” Shayk said. “That’s why it’s called personal, because it’s something that belongs to me. If one day I feel like I want to share it, I will.” Back in July, Shayk and Brady sparked romance rumours when they were spotted together in Los Angeles. In photos obtained byPage Six, the pair were photographed in a car, with the former quarterback sitting in the driver’s seat and smiling at Shayk in the passenger’s seat. One photo also appeared to show Brady’s hand placed on Shayk’s face while they were at a stoplight. A source claimed to People that the rumoured couple “have been in touch for a few weeks” and that “there is a spark” between them. “There is an attraction, the source claimed, adding that Shayk and Brady “have never been involved romantically before”. Just last month, however, insiders told the outlet that Brady and Shayk’s rumoured relationship has “fizzled out” since the summer. “Irina was very attracted to Tom. She liked dating him. It excited her,” one source said. "They had fun travelling to see each other. In the end, it kind of just fizzled.” “They both keep having obligations, and it was getting more difficult to be in the same city at the same time,” they continued. “Irina has nothing but great things to say about Tom.” A second source added that “there’s no drama” between Brady and Shayk following the split. Meanwhile, Cooper is currently romantically linked to fellow model Gigi Hadid. The two first sparked romance rumours in early October, when they were spotted having dinner together in New York City. Cooper and Hadid, 27, were later photographed taking a stroll in the Big Apple - where the actor could be seen sporting a pair of Ellen Degeneres-branded boxers peeking above his pants waistband. Read More What is silent reflux? Salon owner with incurable cancer who lost hair in treatment makes customisable wigs Should we end daylight saving time? Doctors think it’s bad for our health What is silent reflux? Salon owner with incurable cancer who lost hair in treatment makes customisable wigs Should we end daylight saving time? Doctors think it’s bad for our health

NEW YORK--(BUSINESS WIRE)--Sep 18, 2023--

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