Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign

Alexander, who began creating dresses at the age of 4, once designed a custom jacket for Sharon Stone

We've been waiting almost two seasons to say this: "The gang's all here." Well, the

Voters in Ohio will likely decide if the state’s constitution should enshrine the right to abortion care, after abortion rights advocates collected tens of thousands of signatures on a petition to put the issue on ballots this fall. If certified, those 710,000 signatures – roughly 300,000 more than required by state law – will place a proposed constitutional amendment asking whether “every individual has a right to make and carry out one’s reproductive decisions.” A statewide vote for abortion protections follows a wave of anti-abortion laws in the aftermath of the US Supreme Court’s decision to strike down a constitutional right to care last year. More than a dozen states, mostly across the entire US South, have effectively outlawed most abortions. But the Supreme Court decision to overturn the half-century precedent under Roe v Wade also fuelled efforts to protect abortion rights across the country, including in neighboring Michigan and Kentucky, where voters in both states voted to support abortion rights in ballot measures last year. After the Supreme Court’s ruling, Ohio lawmakers swiftly outlawed most abortion after roughly six weeks of pregnancy, a law that is currently suspended by a state court injunction but could be reinstated by the Ohio Supreme Court. A vote to enshrine abortion rights in the state’s constitution would effectively overrule any such law. Abortion rights advocates and providers have warned that Ohio’s ban, which does not include exceptions for pregnancies from rape or incest, ignited a healthcare crisis that endangered patients and their families across the state, forcing people to seek care hundreds of miles out of state and navigate complicated legal and medical minefields while experiencing pregnancy complications. The petition launched by Ohioans for Reproductive Freedom and Ohio Physicians for Reproductive Rights will head to the secretary of state, which has until 25 July to determine the validity of the signatures. The campaign launched with an open letter on 7 July of last year signed by hundreds of physicians rejecting the state’s anti-abortion law. “Over the past year, support for the amendment has grown exponentially thanks to our partners at [Ohioans for Reproductive Freedom], the thousands of volunteers who gathered signatures in communities across the state, and the hundreds of thousands of people who added their names to our petitions,” according to a statement from Dr Lauren Beene and Dr Marcela Azevedo, co-founders of Ohio Physicians for Reproductive Rights. “Today, the message we and they are sending is loud and clear: ‘let the people decide,’” they said. The campaign will magnify the role of Ohio – a state that voted for Donald Trump by more than 8 percentage points over Joe Biden in 2020 – in the 2024 presidential campaign and the renewed battle for abortion rights surrounding it, as Republican candidates and members of Congress weigh federal legislation that would outlaw or severely restrict abortion access nationwide. President Biden and Democratic candidates have signalled the central role that abortion rights protections will play in upcoming campaigns, alongside their warnings of a GOP-controlled White House and Congress legislating on abortion at the national level. Last year, a record number of voters in Kansas – a state that Mr Biden lost by more than 15 percentage points in 2020 – turned out for an election to reject a Republican-drafted amendment that would strip abortion rights from the state’s constitution, the first test for abortion rights put directly to voters after the ruling in Dobbs v Jackson Women’s Health Organization. That measure was shot down by nearly 20 percentage points, sending a resounding message that underscored the immense unpopularity of the Supreme Court’s decision. The president has repeatedly invoked that election victory in remarks supporting abortion rights in the months that followed, stating that the Supreme Court “practically dared women in this country to go to the ballot box and restore the right to choose,” and that anti-abortion lawmakers vastly underestimated how Americans would respond. Following the outcome in Kansas, Mr Biden pointed to the justices’ own writing in the Dobbs decision: “Women are not without electoral or political power.” “They don’t have a clue about the power of American women,” he said. “In Kansas, they found out women and men did exercise their electoral political power with a record turnout.” Read More Man sentenced to life in prison for rape of 10-year-old girl in Ohio abortion case that drew national attention Senator who once worked at a Planned Parenthood warns that Republicans are planning a national abortion ban One year after Roe v Wade fell, anti-abortion laws threaten millions. The battle for access is far from over

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More than 50 MPs, retailers and charities have written to the government urging it to remove the 20% VAT on period pants, the reusable underwear designed to be worn as an alternative to using tampons and sanitary towels. Other period products such as pads, tampons and menstrual cups are exempt from VAT, but consumers currently pay a 20% tax on period pants as they are classified as garments. The letter, signed by 35 MPs and peers, the chief executives of Marks & Spencer and Ocado, the publisher of Hello! magazine and several charities and non-profit organisations, including Breast Cancer Now, the Marine Conservation Society and Forum for the Future, calls on Financial Secretary to the Treasury Victoria Atkins to reclassify the pants as period products in the Chancellor’s autumn statement later this year. The government made a brilliant start by removing VAT from disposable period products but we need them to finish the job and level the playing field so that whatever period product someone chooses to use, it is VAT free Victoria McKenzie-Gould, M&S M&S has also launched the new Say Pants to the Tax campaign with the period underwear brand Wuka, promising to pass on 100% of any cost savings to shoppers if it is successful. A five-pack bundle of period pants at M&S costs £35, but would be £28 without VAT, while a pack of three – currently £20 – would drop to £16. M&S, which said it sells more than 6,000 packs of the pants each week, and Wuka calculated that their customers combined had paid more than £3 million in VAT on period pants. A survey of 268 women aged 18 to 54, conducted last month, found that 23% of respondents cited cost as a reason for not using period pants, with 83% in favour of dropping VAT from the products. Period pants can be washed and worn again for months, which means they can save consumers money and help reduce plastic waste. Wuka estimates that one pair of period pants can save 200 single-use plastic disposables from going to landfill. Victoria McKenzie-Gould, corporate affairs director at M&S, said: “The government made a brilliant start by removing VAT from disposable period products but we need them to finish the job and level the playing field so that whatever period product someone chooses to use, it is VAT free. “Nearly 25% of women cite cost as a barrier to using period pants. If they were classified as they should be – as a period product – the government can make this brilliant alternative to disposable products a more cost-effective option for UK consumers.” In May, the Treasury said it would analyse whether the removal of the “tampon tax” has helped lower prices. Responding to a written question from the Labour MP Ruth Cadbury, the government said a tax reduction was able to “contribute to the conditions for price reductions” and it was “looking into whether this important zero rating is being passed on by retailers to women as intended”. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How to lower your blood sugar levels, as new research reveals heart disease link Remove VAT from period pants, government urged ‘Long Covid has taken away my ability to eat food or urinate in three years’

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