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Six months on from the spine-tingling moment Ivan Frolov took to the London Fashion Week runway alongside two other Ukrainian designers, clutching their home country’s flag, the mastermind behind some of the most iconic celebrity looks is preparing for his first solo show at the celebration. But it’s been a long time coming. Despite his brand, FROLOV, being founded in 2015, the mastermind designer-turned-creative director has been cooking up his plan to take over the fashion world since he was young. “I drew my first sketch when I was three or four years old, my mother told me that”, the now-29-year-old tells us. “I was always sure that I had something to tell the world, because for me, fashion is not only about the clothes, it’s one of the quickest ways to communicate with people and talk about important topics.” “For example, my first collection that brought me success was dedicated to transgender people.” One key theme with FROLOV’s collection is that there’s always a cause behind it. Whether that’s a peek inside the world of BDSM, or promoting LGBT+ rights through hand-crafted clothing and intricate designs that allow the wearer to express themselves. “When I started my brand we did our first show in Kyiv and I named it ‘Intelligent Provocation’. So for me, it’s always very important to make something provocative to catch attention, but find the balance between being sexy and smart, not vulgar”, he says. It’s a recipe that’s working well. Dua Lipa, Megan Thee Stallion, Doja Cat, Sydney Sweeney, and Rita Ora make up just some of his well-loved celebrity clients. Most recently, FROLOV has been propelled to new heights after helping put together the glitzy looks of Beyoncé’s Renaissance tour, including the glimmering pink bodysuit worn at her $20 million performance in Dubai. The designer admits: “The moment my biggest dream came true was the Beyoncé performance in Dubai, when she wore our custom look…that was so unexpected for us.” “I was super happy that her stylists want us to use our signature style and opportunities to be free in sketches and ideas. It’s always the best way when designers are free and not under any control, so we showed off all of our signature corset styles and embroidery.” However, things quickly turn emotional as Frolov reflects on how his world was turned upside down by the invasion in Ukraine - but how he hopes the publicity can become a positive thing for his native country. “That was my dream…but my real dream right now, because we only have one dream as Ukrainians, is victory. Life is a very unpredictable thing”, he says. “Of course, Beyoncé brought a lot of attention to the brand, which is very important because with such attention, we can spread information about the war and that it’s not over and we’re still fighting.” “Beyoncé wearing a Ukrainian designer gives us the opportunity to believe in victory and show people that something good is happening in Ukraine, and that they can believe in a bright future.” But despite troubling times in Ukraine, business for FROLOV continues as usual. The team of designers and manufacturers are still based entirely out of Kyiv, working away in the studio as the war rages on outside. Despite the dramatic, no-expense-spared nature of Beyoncé’s UAE appearance, her costume was one of those made as people feared for their safety in the process. During this time, the brand has also set up a side project, known as FROLOV Heart - a collection of items emblazoned with their signature heart motif, with proceeds helping those affected by the conflict. The designer adds: “We’re working under sirens, sometimes without electricity during winter.” “Right now we have a lot of things that make us cry every day, every day we have bad news from the frontline, so it lets us just smile for a short time.” “It's very difficult to explain what we are feeling, working in Ukraine and supporting our team, and I don’t even want you ever to know what we are feeling right now, and to totally understand us, it’s difficult. But it’s normal for us right now.” Drawing inspiration from the last two years, FROLOV’s first London Fashion Week presentation will be dedicated to Ukraine’s impact on the world, outside of fighting for survival. The show, taking place on Thursday (14 September), will be set in a cinema, and a multitude of experiences for the high-profile guests in attendance, who will get a chance to learn more about the country. “It’s a very beautiful concept because our show will connect with Ukrainian culture and Ukrainian music…our guests will not only see the collection but there will be lots of touching content about Ukraine”, Frolov tells us. “Ukrainian soldiers protect the whole world from the biggest terrorists of the 21st century, so of course, it will be a very nice catwalk for the new collection, but it’s also dedicated to that. We named it ‘Masada’...it’s a Ukrainian word that means young. It’s a message about Ukraine that we are a young and beautiful country.” He hints: “We invited very important people for Ukraine right now, I don’t want to tell all the secrets but we’ll have a very important person closing the show.” It’s set not only to be a huge milestone for the brand but a symbol of hope for Ukrainians present and future. “Even in this terrible situation, we continue to work, we continue to do what we do best. That's why in our brand, we combine what we’re doing with charity to support Ukraine”, he says, before concluding: “I have a very strong feeling that Ukraine has a future. Ukraine is not about today. We feel such amazing support from all over the world and I think it gives us more power to continue the fight. We believe in our victory.” Sign up to our free Indy100 weekly newsletter Have your say in our news democracy. Click the upvote icon at the top of the page to help raise this article through the indy100 rankings.

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Lewis Hamilton said he has “unfinished business” after signing a new £100million contract to extend his Formula One career beyond his 40th birthday. After months of negotiations, the seven-time world champion finally concluded a new two-year deal – understood to be worth £50m-a-season, a salary hike of £10m – at last weekend’s Dutch Grand Prix. The announcement ends speculation surrounding the seven-time world champion’s future with his current deal up for renewal at the end of the season. Hamilton’s extension – which draws him level with Max Verstappen as the grid’s highest earner – will take him to a month shy of his 41st birthday. It will also allow him to continue his pursuit of a record eighth crown. Hamilton will still be partnered by George Russell after Mercedes also confirmed they 25-year-old’s stay for at least another two years. “I have had such an incredible journey with Mercedes, and we still have unfinished business,” said Hamilton ahead of this weekend’s Italian Grand Prix. “We want to get back to the top, and back to fighting for world championships. We are in this together. “We have a lot of work to do, but there is nowhere else I would rather be. You are all stuck with me for a little bit longer.” Hamilton has won a record 103 races, and was carried to six of his seven championships by Mercedes, but he has not tasted victory since the controversial Abu Dhabi decider of 2021 – a losing run of 36 races. Hamilton is fourth in the championship, an eye-watering 183 points behind Verstappen, with Mercedes unable to challenge the Dutchman’s all-conquering team. Verstappen has won 11 of the 13 rounds so far – with Red Bull unbeaten this season. But Hamilton added: “It is not about revenge or redemption. Abu Dhabi is in the past and there’s nothing you can do about it. “In life, you have ups and downs, and last year everyone was questioning whether they wanted to continue. But that thought quickly went away, and you put your mind and energy into being the best you can be. “I truly believe we can win more world championships and more races together and that’s where all my energy is going. “I’m not thinking that it’s going to take another four years to get to where we need to be. I’m aware that it does take time. “But I’m so hopeful the decisions we are taking will put us in that target zone. In my heart I truly believe if it’s not next year it will be the year after that we can challenge.” Hamilton, who made his F1 debut in 2007 aged 22, once scoffed at the idea of racing into his forties. But after signing up for his 18th and 19th seasons, he revealed the careers of NFL star Tom Brady, who retired at the age of 45, and Fernando Alonso, who turned 42 last month, is proof he can continue to compete at the highest level. “I definitely didn’t think I would get to the age that I am and feel the way I do, physically and mentally, and still love what I’m doing as much as I do,” he added. “That’s something I’m incredibly grateful for. “I look at people like Tom Brady, who has been such an incredible athlete, and has shown what can be done today. He’s a role model in that respect. “I’ve been fortunate in being able to speak to him and to understand what he has done and what he does consistently to keep himself in shape. “It is also great seeing Fernando. He was here way before I was and is still doing an amazing job. “It just shows that your talent never really leaves you so long as you have that passion and commitment to continue.” Russell joined Hamilton at Mercedes in 2022, out-scoring his team-mate in their first season together. He also claimed his maiden victory – Mercedes’ sole triumph of last year – at the penultimate round in Brazil. “Lewis wouldn’t have stayed if he didn’t think the team was capable of winning again,” added Russell. “That reinforces the confidence that I have in the team.” Read More Lewis Hamilton signs new Mercedes contract Charles Leclerc speaks out about Ferrari future ahead of Italian Grand Prix Lewis Hamilton has ‘unfinished business’ after signing new Mercedes contract Lewis Hamilton gives update on F1 movie starring Brad Pitt amid Hollywood strikes F1 2023 calendar: All 23 Grand Prix this year

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