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Just weeks after pledging to deliver a new feminist approach to its brand, Victoria’s Secret appears to have reverted to its tried and tested “sex sells” strategy following a slump in sales. The US lingerie chain had attempted to rehabiliate public perception following criticism that it promoted typically thin, white models as the preferred beauty standard. Relaunching its once blockbuster fashion show in September, Victoria’s Secret replaced its “Angels” with the VS Collective – a group of diverse, successful women including Megan Rapinoe and Priyanka Chopra. But executives are now reportedly re-embracing “sex appeal” after the short-lived makeover failed to boost sales. During a presentation last week, a top executive said Victoria’s Secret would be the subject of an image overhaul, adding “sexiness can be inclusive”. “Sexiness can celebrate the diverse experiences of our customers and that’s what we’re focused on,” Greg Unis, brand president of the company’s youth-focused venture Victoria’s Secret & Pink, told investors on Thursday (13 October). The reboot is part of a larger strategy to revive its sales after a five-year marketing overhaul fell short of expectations. According to the Business of Fashion, Victoria’s Secret is projecting $6.2bn in earnings this fiscal year – a five per cent drop on sales in 2022, and well below the $7.4bn sales reported in 2018. Now, Victoria’s Secret has laid out a roadmap to bolstering its revenue, including cost-cutting, reviving its swimwear and activewear ranges, and further expanding its offerings to include products such as sweaters, slip dresses, and corsets. Giving its stores a more “welcoming” facelift is also part of the plan. Chief executive Martin Waters added that the retailer’s inclusivity initiatives and campaigns had “not been enough to carry the day”, referring to the company’s performance in recent years. Once the purveyors of Swarovski-studded undergarments and unrealistic body standards, Victoria’s Secret has, in recent years, embarked on a journey to shed its hyper-sexualised image and pay attention to changing social norms. Its initial attempt to adjust its image came hot on the heels of declining sales due to the emergence of inclusive and diversity-friendly brands such as Rihanna’s Savage X Fenty and Third Love, as well as several controversies including top management at L Brands – the former parent company of Victoria’s Secret. In 2018, L Brands’ then-marketing boss Ed Razek sparked a backlash when he declared that Victoria’s Secret would never cast transgender and plus-size models in its annual Fashion show because it’s a “fantasy”. Razek resigned the following year after he was accused of inappropriate behaviour with models – allegations he called “categorically untrue, misconstrued or taken out of context”. Around the same time, an investigation by The New York Times uncovered ties between L Brands’ former chief executive Lex Werne and convicted paedophile Jeffrey Epstein, which further sullied the reputation of Victoria’s Secret. In an effort to rehabilitate its image, the brand’s recent campaigns have featuring stars such as former US women’s football captain Megan Rapinoe, plus-size models Paloma Elsesser and Ali Tate-Cutler, and Brazillian transgender model Valentina Sampaio. Last month, Victoria’s Secret: The Tour ‘23 was released on Amazon Prime, with the company declaring the televised catwalk event was the “ultimate expression” of its commitment to a new Victoria’s Secret that’s more in step with the times. Despite its struggles, Victoria’s Secret still owns a lion’s share of the north American market today. “We’ve been insufficiently differentiated in this difficult market,” Waters said, during the meeting last Thursday. “[But] our ambition of being the world’s leading fashion retailer of intimates apparel is unchanged.” Read More Victoria’s Secret was never feminist – why are they bothering to try now? Victoria's Secret overhauls its racy fashion catwalk in its latest moves to be more inclusive From Naomi Campbell to Hailey Bieber: All the top models and celebs in Victoria Secret’s new Icons campaign

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EL CERRITO, Calif.--(BUSINESS WIRE)--Aug 17, 2023--

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A furious George Russell lashed out at Lewis Hamilton following a dramatic crash with his Mercedes team-mate at the very first corner of Sunday’s Qatar Grand Prix. Max Verstappen, crowned champion of the world for a third time following Saturday’s sprint, started his title parade by racing to his 14th win from the 17 rounds so far. McLaren’s Oscar Piastri followed up his victory in Saturday’s 19-lap dash by taking second place while his McLaren team-mate Lando Norris completed the podium. But Verstappen’s emphatic win and McLaren’s continued resurgence played second fiddle to Hamilton’s crash with Russell which left the seven-time world champion in the gravel. Russell fought back from last to fourth. Hamilton, third on the grid, attempted to drive round the outside of Russell, one starting place higher, and pole-sitter Verstappen in a gung-ho bid for glory. But Hamilton tagged the front-left of Russell’s machine. An out-of-control Hamilton was sent into the gravel with the right-rear wheel of his Mercedes flying off into the air. Russell was sent spinning round before limping back to the pits for a new front wing. Out came the safety car and the inquest started. “F****** hell,” yelled Russell, 25. “Come on! What the hell! I have got damage.” Referencing their ding-dong battle at the last round in Japan, Russell added: “Guys, come on, f***! Two races in a row.” Sitting in the sandtrap, Hamilton, 38, pointed the finger at his younger team-mate. “Yeah, I got taken out by my team-mate,” he said. Back on track and sitting at the rear of the field, Russell returned to the intercom. “Sorry guys, I wasn’t even looking,” he added. “I was focused ahead and he came from nowhere. “I am lost for words. Honestly. I have just seen the replays on the TV screen. I couldn’t do anything. Totally sandwiched.” Mercedes team principal Toto Wolff is absent from this race – his second in a row – as he recovers from knee surgery. But the Austrian came on the intercom in a move to calm Russell down. The relationship is not broken. I don’t have any problems with George. We have a great relationship and we always talk about things Lewis Hamilton “George, let’s race now and get the best out of it,” he said. Forty minutes after the accident, Hamilton, 38, accepted blame for the coming together. “In the heat of the moment, it was frustrating because I felt this tap from the rear but I don’t think George had anywhere to go,” said the seven-time world champion using a towel to mop the sweat from his brow. “It was an unfortunate scenario and I am happy to take responsibility because that is my role. I need to go back and look at it, but I don’t feel like it was George’s fault. “Before the race, we knew we were on different tyres so we wanted to work together. I had the soft tyre and everyone around me was on the medium and I needed to get by. I tried going round the outside of Max and it just didn’t work out. “It was not our plan to come together. It is just really gutting for the team. I feel just really sad for everybody for my part in it.” Hamilton wrote on X, formerly known as Twitter, after the race, saying: “I’ve watched the replay and it was 100% my fault and I take full responsibility. Apologies to my team and to George.” He insisted his partnership with Russell had not been damaged by the collision. Mercedes announced at the end of August that Hamilton and Russell will continue alongside each other until at least the end of 2025. He continued: “The relationship is not broken. I don’t have any problems with George. We have a great relationship and we always talk about things. “This is just unfortunate and I am sure he was frustrated in the moment, as I was, but we will talk about it offline and move forwards.” Amid safety concerns about the Pirelli tyres, Sunday’s 57-lap race took place against the backdrop of a flurry of mandatory pit stops – with the drivers only able to do 18 laps on a single set of rubber. Yet, the disruption had little impact on Verstappen who sealed another comfortable win, taking the flag 4.8 seconds clear for the 49th win of his career. Charles Leclerc finished fifth for Ferrari ahead of the Aston Martin of Fernando Alonso. Sergio Perez, whose crash in Saturday’s sprint officially handed Verstappen his third title, started from the pit lane and crossed the line ninth on yet another weekend to forget for the Mexican. Perez was also handed a five-second penalty for exceeding track limits, demoting him to 10th. Read More Lewis Hamilton crashes out after first-corner collision with George Russell In his own words: Christian Horner on world champion Max Verstappen Angry Lance Stroll shoves personal trainer and storms out of interview Max Verstappen fastest in Qatar practice as he closes in on world championship Fernando Alonso lauds Max Verstappen as best F1 driver since Michael Schumacher Fernando Alonso lauds Max Verstappen as best F1 driver since Michael Schumacher

Do you have products that are absolute must-haves, as in as soon as it’s done you’ll repurchase? Well, as all chronically ill and disabled folks know, specific products are literally needed and make the difference between a good day and a painful, flare-up one. That’s why to celebrate the last day of Disability Pride Month, some of our disabled and chronically ill editors from the Shopping team share what’s inside their physical feel-good kit — whether that’s TENS EMS Unit like the ones in PT or noise-canceling AirPods for sensory overload.

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