'Close to You' review: Elliot Page dares to improvise in tender trans drama
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Here's how Bud Light became the latest corporate bogeyman for Ron DeSantis
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Pizza, cake and meringue martinis: When did cinema food get so silly?
As I sit in the dark of Screen 2 at Oxford’s Curzon cinema, a woman a few seats away from me does something I’ve not seen before: she orders pizza. Specifically, she orders £64.85 worth of pizzas and chips for her and her family. A few minutes later – after the film has started, in fact – the food is brought to her, as though she was sitting in any regular restaurant and not in a cinema. Eating at the pictures is becoming ever more sophisticated, with ushers bringing you food as fancy as sushi without you having to move a muscle. Is it getting a bit silly? It’s no secret that cinemas have endured a range of crises over the past few years, partly thanks to the rise of streaming and then the pandemic and even more streaming. Cinemas across the country have shut down and forecasters predict that screens won’t be as full as they were pre-Covid until 2025. Some of the cinemas that survived, like AMC, are saddled with billions of pounds worth of debt. Just showing people films may not cut it in this difficult new era. As they fight to survive, cinemas are having to up their game. They have to offer “experiences”. Christina Flourentzou, operations manager at Curzon, says they learned that customers wanted more food and drink with their film thanks to their feedback service, Feed It Back. This happened before Covid struck, she points out, but post-pandemic the company rolled their restaurants out on a bigger scale. “What we’re trying to do is elevate the guest experience,” she says. “For us it’s about giving the guest the best possible experience; so anything that they want, we can give them, essentially.” At my local Curzon this includes padron peppers, mushroom and truffle croquettes, and vegan hot dogs. What Curzon has discovered, according to Flourentzou, is that when at-seat food and drink service is offered, the spend per customer goes up – often by as much as £2 per person. There is a different mindset when ordering at your seat compared with ordering at the till: “You take your coat off, your hands are free, you look at a menu, suddenly someone comes to you and says, ‘What would you like?’ Your mentality changes.” On any new site Curzon will now endeavour to install tables at seats, in order to allow for this in-screen service. Eating entire meals in your cinema seat is becoming more and more popular but it isn’t a brand-new phenomenon. Studio Movie Grill, born in Texas but with sites in states including California, Florida and Georgia, has been offering at-seat food and drink since 2000. Tearlach Hutcheson, the company’s vice president for film, calls this kind of operation a “cinema eatery”. He agrees that it isn’t just the pandemic that has caused a shift in customer priorities; it’s been happening over the past 20 years as home entertainment systems have become increasingly more sophisticated and cinemas have had to compete. “I think that people are looking for a different experience when they go to the theatres,” he says. “We have to provide a more luxurious catering experience to the guest.” I think the immersion is only going to get more and more. I think that everyone is going to adapt because this is what people want. I don’t think the cinema is enough now ... I don’t think it’s ever going to go back to popcorn and drinks Amy Fernando, creator of Taste Film At Studio Movie Grill, food revenue is more than twice that of ticket sales, and its CEO says that business is better for the company than before the pandemic. In cinemas, profit margins have always been higher on food than on tickets – though these margins are far smaller for cooked food than for popcorn and Coke. The kitchen staff at Studio Movie Grill are often dishing out six meals per minute. A recent innovation was a kitchen printer that printed orders faster than ever before. Servers are allowed to bring food and drink to guests at any point (unlike Curzon, where, Flourentzou says, it should strictly happen during the adverts and trailers) but the bulk of orders are placed within the first 30 minutes of arrival. Studio Movie Grill could represent the future of the cinema-going experience: it might soon be completely normal to bundle the film-and-a-meal experience into one. What Hutcheson is confident about is that cinemas will become more of a “destination spot” in order to entice people to leave the comfort of their homes. Flourentzou doesn’t think I’m right to call it “panic” but it does seem like cinemas are urgently fighting to stay alive. One person who knows all about using food and cinema to create an experience is Amy Fernando, creator of Taste Film, an enterprise that shows films to customers while serving them food featured in those films. Watching Goodfellas in 2016, Fernando was inspired by the infamous shaving garlic scene to marry the two things she cared most about. Seven years later, she has swapped teaching for running the business full-time. “I think the beauty of coming to the cinema, or doing an experience like this, is sharing it with like-minded people,” she says. “Post-Covid there is something special in getting dressed up, going out, and sharing the experience with other people.” When I go to watch Taste Film’s version of Mrs Doubtfire, I agree. I didn’t think of the film as one featuring all that much food but at appropriate moments we are served a savoury birthday muffin; chilli salt and pepper chicken wings; a meringue martini; tiger prawn skewers with chips and salad; a pina colada; and a chilli and chocolate mousse. As Fernando says, the frisson of fun is largely to do with two communal experiences: everyone not just watching the film at the same time but eating the same food at the same time. This won’t be replicable in regular cinemas (a Taste Film ticket is £75, for example) but the company is going from strength to strength, partnering with the big streamers, and its growth is indicative of people’s updated expectations around film. “Guests want more,” says Fernando, “and younger people want more.” Ultimately, of course, it will be the quality of films that govern whether or not cinemas stay afloat. This summer has seen an unusual boom in quality and business, with Barbie and Oppenheimer proving critical darlings as well as excellent earners. But where the cinemas can’t control how good the films are, they can control the various offerings they provide around them. “I think the immersion is only going to get more and more,” says Fernando. “I think that everyone is going to adapt because this is what people want. I don’t think the cinema is enough now.” Hutcheson and Flourentzou agree. Hand in hand with this development, Hutcheson says, will be a resurgence in “purer cinematic experiences” – people wanting to experience cinema with as sophisticated a picture and sound experience as possible. He believes that it won’t be long before cinema eateries – at the moment confined to more modest theatres – will also enter the IMAX space. Look at the signs and it certainly seems as though it will be difficult to put the genie back in the bottle – which means cinemagoers may need to brace themselves for an exciting new range of smells. Fernando is probably right when she says: “I don’t think it’s ever going to go back to popcorn and drinks.” Read More Too gay, too weird, too pregnant: The most controversial Barbie dolls in history Doing things alone isn’t ‘self-love’ – we don’t need to make everything empowering Sizzling kitchen drama The Bear is spicing up the dating game for chefs ‘It started with a radish’: Chef Simon Rogan reflects on restaurant L’Enclume at 20 The true story – and murky history – of Portuguese piri piri oil 30-minute summer recipes for all the family to enjoy
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'Barbie' and 'Oppenheimer' has bonkers $260M combined opening weekend
Barbenheimer was slated to be the movie-going experience of the summer — and it far
2023-07-24 00:23
How to watch the Oklahoma vs. Iowa State game without cable
Quick links: BEST OVERALL YouTube TV free trial, then $54.99/month for 3 months (save $54)
2023-09-30 17:53
How To Stay Cool In The Heat: A Practical Guide To Summer
I regret to inform you that we’ve reached the part of the year where it’s virtually impossible to leave your home without feeling sweaty and sticky in all the wrong places. Whether you live in a naturally balmy climate or have to deal with a swampy subway, it’s been a wet, hot summer — but not to worry, because we’re here to share our tips on how to deal.
2023-07-20 00:58
The Print Bar in Australia: Everything you need to know
Printing your own custom designs on t-shirts, tote bags, small accessories and more is far
2023-08-21 05:21
Consistent lack of sleep may increase risk of future depressive symptoms – study
Consistently sleeping less than five hours a night could increase the risk of depression, research suggests. Poor sleep has been considered a side-effect of mental ill health in the past, but the new study found that the link between sleep and mental illness is more complex. People with a stronger genetic predisposition to short sleep – less than five hours in a given night – were more likely to develop depressive symptoms over four to 12 years, the study led by UCL researchers found. But those with a greater genetic predisposition to depression were not more likely to have short sleep. Using genetic susceptibility to disease, we determined that sleep likely precedes depressive symptoms, rather than the inverse Lead author Odessa Hamilton The experts also found that the link was not exclusive to those who were genetically inclined towards sleeping for shorter periods, and people who regularly dozed for five hours or less – without the genetic association – were also more likely to have depression. Lead author Odessa Hamilton, UCL Institute of Epidemiology and Health Care, said: “We have this chicken or egg scenario between suboptimal sleep duration and depression, they frequently co-occur, but which comes first is largely unresolved. “Using genetic susceptibility to disease, we determined that sleep likely precedes depressive symptoms, rather than the inverse.” Researchers used genetic and health data from 7,146 people recruited by the English Longitudinal Study of Ageing (ELSA), with an average age of 65. Short and long sleep durations, along with depression, are major contributors to (the) public health burden that are highly heritable Senior author Dr Olesya Ajnakina Analysis of genetic and health data suggested that short sleep was associated with the start of depressive symptoms, like feeling sad or lonely. Senior author Dr Olesya Ajnakina, UCL Institute of Epidemiology and Health Care and the Institute of Psychiatry, Psychology and Neuroscience at King’s College London, said: “Short and long sleep durations, along with depression, are major contributors to (the) public health burden that are highly heritable. “Polygenic scores, indices of an individual’s genetic propensity for a trait, are thought to be key in beginning to understand the nature of sleep duration and depressive symptoms.” When looking at non-genetic associations between depressive symptoms and sleep duration, the researchers also found that people sleeping five hours or less were 2.5 times more likely to develop depressive symptoms. And people with signs of depression were a third more likely to suffer from short sleep. Suboptimal sleep and depression increase with age, and with the worldwide phenomenon of population ageing there is a growing need to better understand the mechanism connecting depression and a lack of sleep Professor Andrew Steptoe The study, published in Nature, Translational Psychiatry, also revealed a link between sleeping long and developing depressive symptoms. According to the findings, people who slept for more than nine hours were 1.5 times more likely to develop depressive symptoms than those who sleep an average of seven hours. However, depressive symptoms were not associated with sleeping longer four to 12 years later, which corresponded to the genetic findings. Professor Andrew Steptoe, head of Behavioural Science and Health, UCL Institute of Epidemiology and Health Care, said: “Suboptimal sleep and depression increase with age, and with the worldwide phenomenon of population ageing there is a growing need to better understand the mechanism connecting depression and a lack of sleep. “This study lays important groundwork for future investigations on the intersection of genetics, sleep, and depressive symptoms.” People enrolled in the study had an average of seven hours’ sleep a night. More than 10% slept for less than five hours a night at the start of the study period, rising to more than 15% at the end of the study. The proportion of people classed as having depressive symptoms increased by about three percentage points, from 8.75% to 11.47%. In the study, data on sleep and depressive symptoms were combined from two Elsa surveys conducted two years apart, as sleep duration and depression are known to fluctuate over time. Sleep duration and depression are both partly inherited from one generation to the next. Earlier studies have suggested depression is about 35% heritable, and that genetic differences account for 40% of the variance in sleep duration. Read More World Osteoporosis Day: The risk factors and early warning signs everyone needs to know about How to support a child with a stammer From colourful gowns to drones, these wedding trends are set take over 2024 Call The Midwife ‘should come with a health warning’ Halloween: 10 wicked ways to kit out your haunted house Black magic: Go back to black this season with the catwalk-inspired trend
2023-10-20 16:19
V. Pappas, the COO of TikTok, has resigned
In a Twitter post, TikTok COO V. Pappas announced their resignation from the popular social
2023-06-23 03:58
Italian town silenced historic bell to please tourists. Locals say they can't sleep without it
A historic Italian bell tower was recently silenced during the night, in response to protests from B&B owners whose guests complained about the noise—but some locals are now complaining that they can't sleep without the sound of the chimes.
2023-08-02 23:47
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