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Switching half our clothes in each of our wardrobes to pre-loved could prevent carbon emissions equivalent to those produced by 261,000 flights from London to Greece, Oxfam have suggested. So what is the allure of buying brand new clothes, when we know it’s worse for the environment? Well, there’s a reason we refer to shopping as ‘retail therapy’. Whether it’s a going-out top grabbed on your lunch break or a designer bag you’ve had your eye on for months, fashion acquisitions in particular have the power to lift your mood, thanks to the chemical dopamine. “Dopamine is known as the reward agent,” said cognitive psychologist and business consultant Dr Carolyn Mair, author of The Psychology of Fashion. “We produce more dopamine when we’re on the hunt for something that’s going to give us a positive outcome or make the situation we’re in at the moment more easy to bear. “It can become an addiction, certainly, because the same neurotransmitters and same behaviours are involved.” And buying an on-trend outfit provides more of a thrill than loading up a supermarket trolley because it satisfies our desire to fit in. “It’s a fundamental psychological drive that we want to belong to communities – part of the way we do that is through the way we dress,” said Mair – who is working with Oxfam for the launch of its Second Hand September campaign – but it’s a double-edged sword. “Fashion can do wonders for us in terms of highlighting or concealing parts of our bodies that we love or don’t love so much,” Mair continued. “But it can also be quite damaging when we feel that we have to join in with other people’s ideas about what’s fashionable.” Peer pressure can have a powerful effect, as can the boredom. “We get bored with what we’ve got, and we’re also very much influenced by fashion trends, celebrities, social media and so on,” said Mair. “There’s quite often a temptation to join in with those trends and be part of that… It can be quite difficult for people to resist that.” Even, that is, when we know that the fashion industry is hugely detrimental to the enviroment in terms of carbon emissions and unwanted garments going to landfill. “I think the huge majority of people already know [the environmental impact],” said Mair, and yet fast fashion brands continue to churn out millions of items a year and consumers lap them up. Instead of telling people to quit clothes shopping altogether, she said to ask ourselves: “How can we get the pleasure from fashion by not buying brand new, but by buying something else?” That’s why she encourages fashion fans to make more sustainable choices, starting with ‘shopping your wardrobe’. “You can make something you’ve already got feel new by upcycling it or changing it a little bit, if you’re creative. We can swap with friends, because then it’s ‘new to me’.” Hunting on sites like Vinted, eBay or Depop is a great way of “finding treasures so that’s giving us the dopamine hit and we’re saving money”, she added. If the proceeds are going to a good cause you’ll get an extra altruistic boost as welll. “We know from positive psychology that one of the best ways to feel good about ourselves is to do good for someone else,” said Mair. “Whenever we buy secondhand from a charity shop we know that our money is going towards doing good.” She’s also a big fan of rental sites like HURR Collective, Hire Street and By Rotation that offer premium pieces to hire for a fraction of their retail price. “Rental sites are great, particularly for special occasions when we think ‘I need to buy something new,’ because that’s the social norm,” she said. “Rental is a great way to keep an item of clothing in use for longer so it’s worn by more people and looked after.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can I improve my teenager’s low mood? Drinking alcohol does not make people look more attractive, study suggests Maya Jama and Stormzy: Can you make it work with an ex?

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A mother who felt she was being “eaten away” after hot flushes led to an incurable blood cancer diagnosis in her late 50s has urged women not to ignore symptoms. In the summer of 2022, Barbara Geraghty-Whitehead, 58, a school inclusion manager who lives in Cheshire, began to experience hot flushes, dizziness and she developed an ear infection. She said she “put it to the back of (her) mind”, but her symptoms persisted – and eventually, after months of hesitation, she visited her GP in September 2022 and underwent blood tests. Within a matter of hours, she received a phone call from her doctor, saying that they were concerned about how high her white blood cells were and that they suspected it could be cancer. One week later, after further tests, Geraghty-Whitehead was told she has chronic myeloid leukaemia (CML) and it is incurable. “You say you want to carry on as much as normal, but from that second nothing else was going to be normal anymore,” she told PA Real Life. “I wanted to go in and for them to say, ‘No, it was a mistake, it’s something else,’ but they didn’t, they said it was CML.” Geraghty-Whitehead started taking chemotherapy tablets that same day – and despite experiencing side effects of fatigue, nausea, acid reflux, and a loss of taste, nearly one year later she has responded well to treatment and has been able to see her daughter get married in Cyprus. After nearly ignoring her own symptoms, she wants to encourage others not to “make excuses”, as “people need to know the signs so they can get diagnosed early”. “When I was first diagnosed, you don’t know where to start and that in itself is overwhelming, but the support I’ve received has been fantastic,” Geraghty-Whitehead said. “I think about [my diagnosis] every day and it is hard and I do get upset, but now I’ve just got to face the fact that this is the new me. “I’m never going to be the person that I was before but I’m going to recreate the new me.” Geraghty-Whitehead said she almost ignored her cancer symptoms and attributed her hot flushes to warm weather and “thought no more of it”. She said she did not think it was related to menopause, as she had already been taking hormone replacement therapy (HRT) patches for years to treat her bone pain. “I started not feeling right and I couldn’t figure out what it was, but I didn’t do anything about it – I just left it,” she explained. She added: “I never ever got hot flushes. Even though I was put on HRT patches, it was mainly for my bone pain, so I just put it to the back of my mind and I thought no more of it.” Looking back now, she realises she should have acted sooner – but on September 16, she visited her GP and underwent blood tests. Days later, on the day of the Queen’s funeral, she found herself sat in an empty hospital waiting room, preparing for further blood tests – and by the end of that week, on September 23, Geraghty-Whitehead received the news she has CML and the following minutes felt like “a blur”. “Everything happened so fast, it was just like a roller-coaster,” she said. “I think it was worse waiting for the blood test results because I didn’t know what type of cancer it was, whether I was going to live, whether I was going to die. “But all I wanted was to get the very first tablet into my body, as I felt like I was being eaten away because it was in my blood and your blood travels everywhere.” Geraghty-Whitehead started treatment the same day she was diagnosed, which she said was the “first positive move”. Although she was told her CML is incurable, doctors reassured her other patients had responded well to the chemotherapy tablets she needed to take daily, and this gave her hope. For more information and support, visit Leukaemia Care’s website here: leukaemiacare.org.uk Read More 9 arthritis myths we all need to stop believing What happens at a sexual health check-up? 9 key signs of leukaemia, as awareness is called ‘non-existent’ Cancer-hit dad who planned own funeral outlives three-week prognosis What happens at a sexual health check-up? 9 arthritis myths we all need to stop believing

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