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American food chain Subway has launched a “free sandwiches for life” contest for anyone willing to change their name to “Subway.” The sandwich company announced the start of their new customer competition this week with a desirable “Deli Hero” prize. One fortuitous winner who would legally change their name to “Subway” will be picked to get free stacked meat and double-cheese subs for the rest of their life. From 1 August to 4 August, any adult can go online to SubwayNameChange.com to enter and potentially win a lifetime of “Deli Heros”. “Subway is looking to reward its biggest fan with free subs for life if they legally change their first name to Subway,” the announcement on the company’s website read. “Subway brand love and dedication run deep, especially when free sandwiches are up for grabs.” All fees associated with changing the winner’s name will be covered by the company, but the winner must consent to a background check and provide the company with proof they changed their name within four months of being picked. Then, they will receive $50,000 in Subway gift cards. This isn’t the first time Subway has promised one lucky contestant a lifetime of free subs. “In 2022, one superfan camped out for two days to get a footlong tattoo of the Subway Series logo in exchange for free Subway for life,” the chain declared in the announcement. Subway introduced their “Deli Hero” menu item this month when their plans to invest in fresh slices of meat were underway. The food chain spent more than $80m buying and installing new meat slicers in over 20,000 locations. Since then, Subway has reported moer than $2m in sales for the “Deli Hero” pick, according to a CNN Business report. In 1965, Fred DeLuca co-founded the company with the financer Peter Buck. Back when there was only one sub shop in Bridgeport, Connecticut, the name was “Pete’s Super Submarines.” Now, the restaurant has more than 42,000 locations across 100 countries. According to a 2020 Business Insider report, “Subway has the most locations of any fast-food chain on the planet.” In terms of sales, McDonald’s is the number one fast-food chain. Per The Takeout analysis, McDonald’s reported $48.7bn and Subway reported $9.2bn in sales in 2022. Read More Subway launches bizarre Creme Egg sandwich — but they’re only available in four stores The biggest new vegan launches to know for 2023, from Pret to Wagamama Subway sandwich chain co-founder Peter Buck dies at 90

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An Adidas campaign for Pride 2023 has gained considerable backlash after featuring male-presenting models wearing women’s swimsuits. Now, many people have defended the brand, amidst a wave of anti-trans sentiment towards companies including transgender people in their advertising. The sportswear brand unveiled its new collection for Pride 2023 on 15 May, titled “Let Love Be Your Legacy”. The range of apparel and footwear was designed by queer, South African designer Rich Mnisi, and comes as a collaboration with the non-profit Athlete Ally, which focuses on ending homophobia and transphobia in sports. In a statement, Rich Mnisi said the collection was “a symbol for self-acceptance and LGBTQIA+ advocacy.” On the company’s website, one of the bathing suits from the line – a colourful one-piece swimsuit called the “Pride Swimsuit” that retails for $70 – was being shown off by an apparently male model, though their gender is unknown. The swimsuit was marked under the women’s sportswear section on the website. The campaign photoshoot immediately set the internet ablaze, as many people criticised Adidas for “erasing women” by using a male-presenting model to advertise its female clothing. Former NCAA women’s swim athlete Riley Gaines, who has often been outspoken against trans women competing in sports, tweeted: “I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex’, but they didn’t because it’s about erasing women. Ever wondered why we hardly see this go the other way?” “We women will not be erased!!! Quit trying to replace us with male models!!! We’ve fought hard to be heard. Quit attempting to erase us again!!!” another user tweeted. Others called out the company for the move towards “woke” advertising, in light of the recent Bud Light and Nike campaigns featuring trans influencer Dylan Mulvaney. “Apparently Adidas hasn’t learned the lesson from Bud Light fiasco. Time to give Adidas the ‘get woke, go broke’ treatment,” said one person. British internet personality Oli London added, “Nike and Adidas are at War to see which brand can become the Most WOKE! Both brands are now using male models to advertise women’s sports bras. Who wins the WOKE Award?” Reviews for the bathing suit on the Adidas website have also been flooded with one-star ratings and negative reviews, like one which read: “Hope the same thing that happens to Bud Light happens to them with this woke trash.” Despite some of the criticism, many people have stepped up to defend Adidas for featuring the models in its Pride Month collection. In response to the backlash, author Dr Delatorro McNeal appeared on daytime talk show Daily Blast Live to discuss the Adidas Pride campaign. “My concern with all of the bashing and all of the categorising is that we’re not leading with love and we’re not leading with acceptance and inclusion,” he said. “We all want to count, we all want to matter, we all want to be included, and it’s so vitally important. So I believe that, although there’s a fine line between free speech and freedom of expression, I believe at the end of the day if Adidas wants to create this line, let them do it. The customers that are going to align with that message and are aligned with that product are going to get it those that won’t, won’t.” @dailyblastlive Something we have been talking a lot about on the show is big brands like Bud Light and Nike are facing boycotts because of their ads that include transgender people. Adidas is under fire for using a model to highlight its pride swimsuit collection. People online are claiming this ‘woke marketing’ is ‘erasing women.’ Reviews on the site have been flooded with negative comments like this one saying, ‘Hope the same thing happened to Bud Light happens to them with this woke trash.’ Dr. Delatorro shares his take on this. #adidas #backlash #leadwithlove #love #lgbtq #drdelatorro #transgender #swimsuitmodel #model #budlight #trans ♬ original sound - DBL Others took to social media to express their support for Adidas, as well as their confusion over the widespread outrage. “Why are people in an uproar about a man modelling a womens ‘pride’ swimsuit for adidas??????” asked one person on Twitter. “WHO CARES?” Meanwhile, on TikTok, someone else said: “I want one!!! It’s beautiful and so is the model!” “Trans people exist! They shop too!! If the model doesn’t represent you it probably wasn’t meant to,” another TikToker said. “Y’all are making this outrage up,” a third user wrote. “I’m a millennial woman and I don’t feel erased or threatened. Accept people, love people, grow.” In April, Bud Light faced similar backlash for partnering with trans influencer and model Dylan Mulvaney in an Instagram video. The 26-year-old TikTok star revealed her new sponsorship deal with the beer company when she filmed herself with multiple cans of Bud Light. The brand had also sent her a can of Bud Light with her face on it. The video instantly received backlash from conservative politicians and celebrities, including Kid Rock and Travis Tritt. Others called for a boycott of the beer, and filmed videos of themselves smashing or shooting at cases of Budweiser products. Anheuser-Busch, the producer of Budweiser beers, issued a statement in response to the boycott, saying that they “never intended to be part of a discussion that divides people.” That same month, the actor also faced transphobic backlash for her partnership with Nike. In response, the sportswear brand wrote in the pinned comments of one of its social media posts: “You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion. Be kind…Be inclusive…Encourage each other…Hate speech, bullying, or other behaviours that are not in the spirit of a diverse and inclusive community will be deleted.” The Independent has contacted Adidas for comment. Read More LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer Ted Cruz wants to investigate Bud Light for working with Dylan Mulvaney: ‘Melting down over a trans woman’ Dylan Mulvaney reveals impact of trolls misgendering her following Bud Light controversy Adidas plans to sell Yeezy stock from axed Kanye West deal and donate proceeds Get to know Foday Dumbuya, winner of the Queen Elizabeth II Award for British Design 7 beauty changes to make as the weather gets warmer

Journalists are no longer the gatekeepers. The reality is that many young people are now bypassing the websites and apps of traditional news outlets and seeking information on social media platforms, including TikTok. It’s the ‘fastest growing social network’, according to the Reuters Institute Digital News Report, and new research has found that 20% of 18-24 year olds use the app solely to find their news. While a massive 44% of that age group use the short-form video hosting service for any and every other purpose. The younger generation have “little interest in many conventional news offers oriented towards older generations’ habits, interests, values, and instead embrace the more personality-based, participatory, and personalised options offered by social media”, said Reuters Institute director Rasmus Nielsen. Under 18s are big users too, so for parents whose teens get their news via TikTok, what do you need to understand about the social network and the evolution of digital media literacy? What is TikTok? Every so often a new app emerges and redefines the way we use social media. It’s what TikTok went and did in 2016. Starting as a small niche social media network – founded by Chinese tech giant Zhang Yiming – that attracted lip-synching teens as a short-form video hosting site, it almost knocked Facebook off its perch, and blew up during the coronavirus pandemic to a mega global platform. Do news organisations share news on it? Yes, they do. In many ways, traditional news organisations were forced to join TikTok to avoid being left behind, reach new and younger audiences and ensure they are continuing to find creative ways to pivot in a constantly evolving digital space. “Given the popularity and high engagement level, it’s not surprising that TikTok has become an important news platform for younger audiences, and it makes sense that news organisations are using it,” said Mark Brill, a senior lecturer in Future Media at Birmingham City University. “This, however, is a continuation of an existing trend. For well over a decade social media such as Facebook has been the primary news source for under 25s.” Anna Lee, founder at the Fr. App, added: “We can see that Gen Z individuals are turning to TikTok for any and all searches. While the funniest sound bites and newest dance trends will always have a home on TikTok, you can also equally expect to find videos explaining an arbitrary housing act.” How is it shared? There are various types of videos that can be shared on TikTok. Alongside the short bite-sized videos sharing the latest news, you can share trending sounds, things creators have posted, or videos with friends, family, and your larger community within TikTok or through other social media platforms. Videos can also be shared directly to other users, as long as the user has allowed for it. How do algorithms work? The TikTok algorithm is a recommendation system that determines which videos will appear on your (unique and highly personalised) For You page, which is also known as the homepage. Brill, who has 25 years of experience applying emerging technologies to engage audiences, said: “Much of the success of TikTok is the way that their algorithm decides which videos to show their users. TikTok’s system is based entirely on their interests and previous viewing. “This ‘more of what you like’ approach means that users spend more time each month in TikTok than any other platform. In the UK it adds up to over 27 hours per user per month and 23 hours globally. It shows how the platform’s algorithm can be highly addictive.” Is it OK that TikTok is how young people learn about what’s happening in the world? Some experts believe it is important for young people to be taught digital literacy at an increasingly earlier age – especially with the prevalence of fake news and artificial intelligence and its ability to forge fake articles and pictures. “Users of TikTok and all other social media apps must understand how to evaluate every piece of information they come across,” Lee said. “All parents worry about their child viewing harmful content on the internet. However, most leading internet providers provide extensive parental controls, including blocking and filtering unsuitable content.” Should they be encouraged to look elsewhere? For Brill, there are both benefits and challenges from using social media as a news source. He also cites the recent Reuters Institute report, which noted that TikTok users tend to look for good-news stories, avoiding the ‘doom scrolling’ found in web-based internet sites, which can have a negative impact on mental health. “The big question with social media sources, however, is that of veracity. A lack of fact checking and or acknowledgment of authoritative sources makes it difficult to identify fake stories and information. The short-form video format does not bring an in-depth analysis, where opinions are often presented as fact,” he said. “Perhaps the biggest challenge for TikTok users is with the algorithm itself. By giving more of what they like, it leads to confirmation bias that reinforces existing perceptions.” While child and behavioural expert Amanda Jenner, would encourage parents to tell their children to look elsewhere. “I am not a believer in directing children to learn through TikTok at all. Children can easily become addicted to social media and [it] can quickly escalate and [they could] be looking at other things they shouldn’t be watching. “I genuinely do feel parents need to be worried. I would encourage parents to set an age where it’s acceptable to have TikTok (over the age of 13 preferably) and have a parental control app so you can monitor and control what both they are seeing and the amount of time they spend on [it]. They need to be safeguarded.” Who knows what social network will be the next big thing but right now it’s difficult to get young people to migrate to another platform. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How to take care of pets in the heat Struggling with menopause symptoms in the heat? An expert shares tips Men and women with migraine both have increased risk of stroke – study

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YORK, Pa.--(BUSINESS WIRE)--Jun 1, 2023--