For a hair-care brand, Olaplex has a lot to offer. It’s a label best known for its hero mask (the reparative No 3 Hair Perfector), but there are conditioners, serums, oils, and an aerosol dry shampoo as well. However, what’s new to the Olaplex label falls into a product category that we almost can’t believe that the brand — known for damage repair — waited until 2023 to release: a heat protectant.

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