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Popular TV show Call the Midwife needs a health warning, academics have said. Experts from King’s College London and the University of Liverpool said television programmes showing “inaccurate birthing practices” should require safety recommendations for viewers to avoid misinterpretations by the public. Researchers analysed 87 births shown in 48 episodes of BBC’s Call The Midwife, This Is Going To Hurt and Channel 4’s One Born Every Minute. They compared how the depiction of these births compared to modern guidelines from the National Institute for Health and Care Excellence (Nice). The births largely compared favourably to modern care guidance, the authors found. We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects Prof Susan Bewley But a third of the time depictions of midwives and doctors clamping the umbilical cord were shown inaccurately or dramatised, according to the paper which has been published in the journal JRSM Open. Researchers said that without a safety warning to inform viewers otherwise, the general public and healthcare professionals could think the clamping practices they see are correct. Nice guidance states that women should not have the umbilical the cord clamped earlier than one minute after the birth unless there is concern about cord integrity or the baby’s heartbeat. But the academics found that in 21 instances clamping appeared to happen immediately or too early. Susan Bewley, professor emeritus of obstetrics and women’s health at King’s College London, said: “Millions of viewers watch programmes like Call The Midwife every week to be entertained but the line between fact and fiction is blurred. “We are impressed that UK television shows have accurately depicted some changes in childbirth over the last century, but on the other hand they have also provided the public with a picture of poor-quality care when it comes to clamping during childbirth. “These inaccurate depictions could influence how people see real-world care. “We saw too early cord clamping in most televised births but no programme informed viewers about the safety aspects. “When showing outdated practices, broadcasters have a public health duty to inform viewers that this immediate medical intervention is no longer recommended. No broadcaster would show the sleeping positions associated with cot-death without comment.” Andrew Weeks, professor of international maternal health at the University of Liverpool, added: “Health professionals know that midwives and doctors should not interrupt the flow of blood to the newborn baby nor separate the mother and baby without a pressing reason, and yet this is what is being shown on popular television programmes as common practice. “Incorrect depictions like this, however routine, can lead to misinterpretations of correct practice by the public. “This illustrates the need for safety recommendations when TV dramas show birthing practices and procedures that are outdated and inaccurate.” A spokesperson for Call The Midwife said: “Call The Midwife is a drama, not a documentary, and is set half a century ago. “It is highly accurate to the period it depicts, and shows how childbirth has changed radically over the years.” The study was published as the charity Lullaby Trust, which raises awareness of sudden infant death syndrome (SIDS), highlighted infection prevention among newborns. It said that parents should avoid letting other people kiss their baby and should always ask people to wash their hands before touching a newborn. “Even infections that cause mild symptoms such as a common cold in adults and older children can be life-threatening for babies,” said charity chief executive Jenny Ward. Read More Halloween: 10 wicked ways to kit out your haunted house Black magic: Go back to black this season with the catwalk-inspired trend How to prep your home for when the clocks go back Menopause campaigner Mariella Frostrup: ‘I look forward to a future where women gradually stop feeling so ashamed’ More girls miss school and college due to their periods than colds, survey finds More girls miss school and college due to their periods than colds, survey finds

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NORTON, Mass.--(BUSINESS WIRE)--Aug 21, 2023--

Health campaigners have called for the “overdue” release of new baby food and drink guidelines over concerns about the amount of sugar infants are consuming from popular shop-bought products. Action on Sugar, along with 16 other groups including The Royal College of Paediatrics and Child Health, Obesity Health Alliance, British Dental Association and the World Cancer Research Fund, have signed an open letter to Health Secretary Steve Barclay urging the release of the guidelines to ensure that all food and drink products marketed to babies are nutritionally appropriate. A letter has also been signed by baby food companies Babease, Little Dish and Little Freddie, calling for the release of the guidelines to create a level-playing field. Action on Sugar said many baby food brands were already reducing sugars but there were still products marketed as suitable for infants and young children with unsuitably high levels of sugars. Late last year, Action on Sugar analysed almost 100 baby and toddler breakfast products, finding that all of them included nutrition or health claims on their packaging and 86% used a “no added sugar” or “only naturally occurring sugars” claim, despite many adding sugar in the form of fruit or vegetable juices, concentrates, purees and powders. Earlier last year a British Dental Association (BDA) study of 109 baby pouches aimed at children aged under 12 months found more than a quarter contained more sugar by volume than Coca-Cola, with parents of infants as young as four months being marketed pouches that contained the equivalent of up to 150% of the sugar levels found in the soft drink. A survey of more than 1,000 UK parents with children aged six to 36 months old found 91% supported the Government in taking action to ensure all food and drinks available in the baby aisle were nutritionally appropriate according to NHS recommendations. An unhealthy diet high in saturated fat, salt and sugar and low in fruit and vegetables is the biggest cause of preventable ill health globally Dr Kawther Hashem, campaign lead at Action on Sugar It is recommended that infants under the age of two should avoid sugar-sweetened drinks and food with added sugar. After this, free sugars should provide no more than 5% of their daily energy intake (approximately 14g). Dr Kawther Hashem, campaign lead at Action on Sugar and research fellow at Queen Mary University of London, said: “An unhealthy diet high in saturated fat, salt and sugar and low in fruit and vegetables is the biggest cause of preventable ill health globally. “Given this, all food and drink companies should act responsibly and commit to improving their products as part of Government and NHS guidance and provide peace of mind for parents when buying foods for their young children.” A Department of Health and Social Care spokesman said: “We are developing guidelines for industry to improve the nutritional content of baby food and drink. “More broadly, thanks to our sugar reduction programme, we have delivered dramatic reductions in the amount of sugar in foods eaten by children – including a 14.9% decrease in the sugar content of breakfast cereals and a 13.5% reduction in yogurts and fromage frais.” Censuswide surveyed 1,004 UK parents of children aged six-36 months between November 2-3. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Period advice now being offered by Amazon’s Alexa Male characters in role-playing video games ‘speak twice as much as females’ The staggering spend of wedding guests revealed

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