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Restaurant menus are ruining eating out: ‘They’re supposed to seduce you, not humiliate you’
Restaurant menus are ruining eating out: ‘They’re supposed to seduce you, not humiliate you’
What does a “smacked cucumber” look like? What is a “rutabaga”? Why does a “spiny caldereta” sound so threatening? Is “blackened” just a fancy word for “burnt”? These are some of the many questions diners have to grapple with when they look at a menu in some restaurants these days. But Britons are a shy bunch who would rather curl up in a ball and disappear than actually have to utter these queries out loud to a waiter. I would know – my husband is one of 41 per cent of diners who would choose to google an unfamiliar menu term under the table instead of asking for clarification, according to recent research from reservation service Resy. Whenever me and my husband come across an obscure word on a menu, my suggestion of asking the waiting staff to explain is swiftly shot down by the appearance of his phone, followed by a muttered definition from a search engine. Navigating a menu has become harder in recent years. It’s not just the use of lesser-known techniques, nor the use of alternative words for common ingredients (a rutabaga is a turnip and a cep is a porcini or pennybun mushroom, by the way). With Covid came menus only available via QR code, a development that’s now the bane of eating out – some restaurants still use them. It means having to point our stupid camera phones at stupid, alien-looking squares and scroll through the menu in stupid silence, as if we need to be even more enslaved to our devices than we already are. And then, if menus do get printed, they’re impossible to see because restaurants insist on turning their lights down lower and lower. Or they print the text in smaller and smaller typeface, making it a struggle to read even with 20/20 vision – which I haven’t had since I was 10. I’ll never forget trying to read the menu at the ever-trendy Smoking Goat in Shoreditch in 2019, me and five of my companions sat squinting in the dark with our phone torches on. Going to a restaurant should be a relatively easy endeavour, an experience free of stress and embarrassment. But recent menu trends might be off-putting to the customer, says Gavin Rankin of the Mayfair-based French brasserie restaurant Bellamy’s. “Restaurant menus are supposed to seduce you, to persuade you,” he tells me. “There’s a tendency now to list vegetables or ingredients nobody’s ever heard of, but I don’t like it and people don’t like having to ask questions about what something is because it makes them feel foolish. Restaurants aren’t out to humiliate the diner.” Descriptors that give an idea of texture or flavour are important, but they don’t have to be complicated. It’s definitely possible to achieve a balance between having your menu be stylish and still informative Hugh Richard Wright, restaurant PR But could it be a good thing for menus to spark conversation between a diner and the restaurant? When I ask Rankin this, he blows a raspberry down the phone line, though not rudely – just in exasperation. “There’s something a bit… aggressive about it,” he says. “You can see on some menus they are deliberately choosing to list things that will force people to ask. Keep it simple, in my opinion. It’s different if you’re trying a really unfamiliar cuisine, but not when you go to an English or French restaurant. You should be able to look at a menu and be happy to eat 90 per cent of it with pleasure.” I’m someone who’s quite happy to have a chinwag with the waiter and ask questions about a menu. I also like it when a menu provides the opportunity to learn something new. But Rankin is right in pointing out that many diners don’t like asking questions at all, and menus shouldn’t force a diner into having to enquire about every single item. Hugh Richard Wright, leading restaurant PR and man-about-town with years of eating and consulting experience under his belt, says restaurants need to be mindful of striking the right balance with their menus. “A menu is more than just a list of dishes,” he says. “It should tempt you and excite you, so the descriptions should be tantalising. A menu that makes you want to have a conversation with your server is nice but it’s a balance. You don’t want to have everything explained to you and to go through every dish asking, ‘What’s this, what’s that’. That’s what a lot of places get wrong.” He adds that a menu should give the diner a “realistic impression of what you’re getting on your plate” – a reasonable enough expectation that some restaurants have foregone in favour of just listing ingredients. “For example, ‘pork, leek, kumquat’. It should describe how the pork is cooked. Is it pulled pork? Or roasted? Descriptors that give an idea of texture or flavour are important, but they don’t have to be complicated. It’s definitely possible to achieve a balance between having your menu be stylish and still informative.” David Paw, international editor at Resy, advises that we shouldn’t be put off by a sparse menu. “It may be deliberate,” he says. “The restaurant is setting up the chance for a guest and the front of house staff to engage in a dialogue. I lean into these moments as opportunities to have a chat about ingredients, techniques, and the kitchen’s creative process. I’d encourage diners to always try to ask for more information. Even frequent diners are always learning and expanding their food vocabulary.” It comes down to what kind of experience we’re looking for when we dine out. For some, like Paw and myself, it’s fun and exciting to come across new things on a menu. But for many, given that eating out nowadays is much more of a pricey indulgence than it used to be, relaxation is key, not being challenged. This isn’t to say that every single restaurant should acquiesce to simplicity, but it would be no small potatoes to consider ways to make a diner feel less like they need a thesaurus before sitting down. It doesn’t diminish a fine restaurant to make its menu more accessible – instead, it would make it so much more appealing, bringing incredible food to the many instead of the few. That said, we go to restaurants to eat food we wouldn’t normally cook ourselves, and often food that we’re not familiar with. There is so much joy to be had in allowing new flavours and textures to colour your palate, and the culinary world has never been more creative or diverse than it is right now. So in a time where suspicion of anything unfamiliar is rife, perhaps it would do us all some good to try something new on our plates. Next time you’re stuck, ask your waiter for assistance. I promise they won’t bite. Read More Best burgers in London: Where to eat top patties in the city Why ‘chain’ restaurant shouldn’t be a dirty word Three ramen recipes to change your life Best burgers in London: Where to eat top patties in the city Why ‘chain’ restaurant shouldn’t be a dirty word Three ramen recipes to change your life
2023-10-29 14:47
Paris Hilton trolled as she promotes Taco Bell's first-ever advice hotline: 'Need to see you swallow a bite'
Paris Hilton trolled as she promotes Taco Bell's first-ever advice hotline: 'Need to see you swallow a bite'
Paris Hilton posted a video where she shared Taco Bell with her team members on a private jet
2023-06-28 12:57
Google AI-powered search gets better at citing its sources
Google AI-powered search gets better at citing its sources
If you're one of the lucky ones with access to Google Search Labs, from now
2023-08-31 09:22
France probes deaths of Champagne workers in heatwave
France probes deaths of Champagne workers in heatwave
French authorities were on Thursday investigating the deaths of four people who were harvesting grapes in the famed Champagne region, as locals suspected they suffered...
2023-09-14 22:19
'Slotherhouse' review: Killer sloth horror is every bit as ridiculous as it sounds
'Slotherhouse' review: Killer sloth horror is every bit as ridiculous as it sounds
Beyond monsters, horror movies have a rich tradition of killer animals. Supercharged versions of creatures
2023-09-19 18:55
Rapper 50 Cent cancels Phoenix concert due to extreme heat that has plagued the region
Rapper 50 Cent cancels Phoenix concert due to extreme heat that has plagued the region
The extreme heat that has plagued metro Phoenix this summer has led to another concert cancellation
2023-08-30 05:52
Ugandan charged under anti-gay law faces possible death penalty
Ugandan charged under anti-gay law faces possible death penalty
Ugandan prosecutors have charged a man with "aggravated homosexuality", potentially a capital offence under controversial anti-gay legislation introduced by the country this...
2023-08-29 02:54
'The Blackening' cast chose their go-to weapons in a slasher film, and now we're dead!
'The Blackening' cast chose their go-to weapons in a slasher film, and now we're dead!
The Blackening stars, Dewayne Perkins, X Mayo, Jay Pharoah, Jermaine Fowler, Antoinette Robertson, Melvin Gregg,
2023-06-17 00:58
Thinking of buying a new pair of jeans? Breaking down the cost over time might help you decide
Thinking of buying a new pair of jeans? Breaking down the cost over time might help you decide
Shoppers are looking beyond just the price tag of a skirt or a pair of pants in the wake of still stubbornly high inflation
2023-08-14 17:23
US import prices rebound in July, trend remains soft
US import prices rebound in July, trend remains soft
WASHINGTON U.S. import prices rebounded more than expected in July amid higher costs for petroleum products and food,
2023-08-15 21:53
Bright Spot for Drought-Plagued US Wheat Crop Emerges in Illinois
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Pharrell Williams designed his first collection for Louis Vuitton for himself
Pharrell Williams designed his first collection for Louis Vuitton for himself
Pharrell Williams has revealed the muse for his first collection as creative director of Louis Vuitton menswear – himself. The 50-year-old legendary producer opened up in his GQ Style cover story published on 15 August about his design process ahead of his spring-summer line debut on the historic Pont Neuf bridge in Paris. Williams confessed he never expected to be appointed the coveted position at the luxe French fashion house, and that not a lot of people did either, with the exception of Louis Vuitton’s CEO Pietro Beccari, who offered him the job. “It wasn’t an interview or anything,” Williams recounted. “It was like: ‘Will you accept this position? Will you accept this appointment?’ I’m looking at the water and I’m just like: ‘What?’” Williams is no stranger to the fashion world, having worked on a collection of sunglasses for Louis Vuitton previously and on long-time collaborations with Adidas and Chanel. However, after the sudden 2021 death of his close friend and predecessor at Louis Vuitton, Virgil Abloh, he hadn’t considered himself as someone viable for the position until the opportunity was presented to him. In fact, the artist presented LVMH with a list of candidates he thought suitable to carry-on the Avant garde shift for the brand made by Abloh. “It’s the first time someone has had the daringness to pick a real worldwide star to helm a house,” Beccari remarked. “He has 13 Grammys and even Oscar nominations. “One could say he has a Midas touch. So, as a creative director, while it’s an experiment, I think it will be a successful one.” And it was. The “Happy” singer titled his collection “LVERS,” an ode to his Virginia roots. Before his star-studded June show, Williams performed a test run of his creative concepts for the lush clothing line in Virginia Beach during his annual three-day Something in the Water music festival. By offering $860 T-shirts and $1,310 hoodies that would be representative of the style cues in his spring-summer collection, he was bringing luxury fashion to his home for the first time ever. “From Paris to VA, VA to Paris,” he proclaimed. “That’s literally the narrative. All of this is seeding that. It’s a part of my story.” What’s more, with Williams’ artistic direction having been mostly channeled into his music, he relied on personal preferences when piecing together designs for the runway. “I look at myself like I’m the real customer,” the “Beautiful” creator admitted. “So I design for what it is that I want and what I’m going to need.” Pixelated prints and strategic tailoring formed the consumer collection, which mirrored his renowned wardrobe. He paid homage to ready-to-wear pieces he adored from brands like Roberto Cavalli and Chanel in the form of fur overcoats. Williams fused streetwear, athletes, and resort–wear, while keeping the desired Louis Vuitton buyer in mind – an elite class. Just as the models cloned Williams’ persona, his front row packed with A-listers including Kim Kardashian, Beyoncé and Jay-Z, LeBron, and Lenny Kravitz, whoo were pleased to don the collection embodying a new era of forward-thinking designers in luxury fashion by their friend. Read More Pharrell fuses entertainment and fashion for confident Louis Vuitton menswear debut Pharrell Williams makes his Louis Vuitton debut in star-studded Paris show Zendaya, Sophie Turner and Kerry Condon attend Louis Vuitton show TikToker urges parents to save all their old clothes for children to inherit Billy Porter criticised for calling Anna Wintour a ‘b****’ over Harry Styles cover Billy Porter hits out at Harry Styles and Anna Wintour over Vogue cover
2023-08-16 00:55