REHOVOT, Israel--(BUSINESS WIRE)--Jun 7, 2023--
Aleph Farms, a cellular agriculture company designing new ways to grow quality animal products, today announced that Chef Marcus Samuelsson is joining the company as an investor, culinary advisor and launch partner. Through much of his rise to fame as the celebrity chef behind 13 restaurants around the world, a New York Times best-selling author and a TV personality, Samuelsson has been using his unique background to elevate diversity in the culinary world. As part of this designation, he will work closely with Aleph Farms as it approaches commercialization of Aleph Cuts, the world’s first cultivated steaks, providing a new take on steak.
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Marcus Samuelsson x Didier Toubia (Credit: Noi Einav)
“Aleph Farms builds partnerships based on shared values. Like us, Chef Marcus believes in making a positive impact on our food systems with creativity, courage, and care,” said Didier Toubia, CEO and Co-Founder of Aleph Farms. “With his vast experience and focus on creating accessible and inclusive cuisine, Marcus’ insights and expertise are perfectly suited for developing and promoting Aleph Cuts to a wider global audience. Additionally, his reputation for celebrating food cultures that embrace high-quality ingredients aligns with our local approach to promoting food security in ways that can deliver broad social, economic and environmental benefits.”
In his role with Aleph Farms, Samuelsson will advise the company in a culinary capacity, including product development and go-to-market strategies. He has also invested in the company. Chef Marcus will work closely with Aleph Farms as it brings Aleph Cuts to Singapore and Israel later this year and to the United States next year, upon receiving regulatory approvals.
“It’s essential that we look for new ways to feed our planet sustainably, which is why I was attracted to the mission of Aleph Farms and being part, both as a chef and as an investor, in bringing delicious, cultivated meat to the table,” said Samuelsson. “Right now, it’s a pioneering movement and one that I think will only grow to be more important and increasingly commonplace in our lives. What once felt futuristic -- like electric cars -- soon becomes familiar. This is a game-changing moment in the industry to invest in the future, and I’m excited to partner with an innovative company like Aleph Farms.”
In his career, Samuelsson has won eight James Beard Foundation awards as a chef, author and TV personality, including for hosting No Passport Required on PBS. He appeared as an Iron Chef on Netflix’s hit Iron Chef: Quest for an Iron Legend. His restaurants worldwide include Red Rooster Harlem (New York City) and Red Rooster Overtown (Miami), MARCUS Montreal, Marcus B&P in Newark, Streetbird at Yankee Stadium, Marcus at Baha Mar Fish + Chop House in the Bahamas, the recently opened Hav & Mar in Chelsea (New York City) and Marcus Bar and Grille in Atlanta. As a committed philanthropist, Samuelsson is co-chair of Careers Through Culinary Arts Program (C-CAP), which helps underserved youth, and he converted Red Rooster Harlem and Red Rooster Overtown into community kitchens during the COVID-19 pandemic in partnership with World Central Kitchen.
Aleph Farms is working closely with regulatory agencies around the world as it prepares for the commercial launch of its first product under the Aleph Cuts brand, the Petit Steak, grown from non-modified cells of a premium Black Angus cow. As with all its products, there is no slaughter involved in production; instead, from a single fertilized egg, Aleph Farms can grow thousands of tons of cultivated meat, serving as part of a just and inclusive transition to sustainable and secure food systems. The company also has a “Whole Animal” approach by which it plans to produce different cuts of steak as well as other products based on animal cells, such as cultivated collagen, through additional proprietary capabilities.
About Aleph Farms
Aleph Farms is an Israel-based cellular agriculture company active in the food technology space. It designs new ways to grow quality animal products that improve sustainability, food security and animal welfare in our food systems. Founded in 2017, the company unveiled the world’s first cultivated thin-cut beef steak in 2018, the world’s first cultivated ribeye steak in 2021, and cultivated collagen in 2022. Under its product brand, Aleph Cuts, the company will launch its first product, the Petit Steak, grown from non-modified cells of a premium Black Angus cow. For its contributions to climate leadership including a net zero commitment made in 2020, it has received top accolades from the World Economic Forum and the United Nations.
For more information, follow Aleph Cuts on Instagram and Facebook, Aleph Farms on Twitter and LinkedIn, or visit www.aleph-farms.com. Access our press kit here.
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CONTACT: Natalee Gibson
alephfarms@songuepr.com
KEYWORD: NEW YORK UNITED STATES NORTH AMERICA ISRAEL MIDDLE EAST
INDUSTRY KEYWORD: SCIENCE OTHER SCIENCE AGRICULTURE RESTAURANT/BAR RESEARCH NATURAL RESOURCES FOOD/BEVERAGE RETAIL
SOURCE: Aleph Farms
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PUB: 06/07/2023 09:14 AM/DISC: 06/07/2023 09:13 AM
http://www.businesswire.com/news/home/20230607005267/en
