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BENTONVILLE, Ark.--(BUSINESS WIRE)--Jul 17, 2023--

If you’re a gamer or have one on your gift list this year, Cyber Monday

Generations of Palestinians have worked the terraced hillsides of the West Bank farming village of Battir, southwest of Jerusalem

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Hundreds of environmental campaigners marched in the Kenyan capital Nairobi on Saturday demanding drastic curbs on plastic production, ahead of a meeting to...

Have you got a favourite track? Well, it’s time to turn it up and enjoy the beat with a warm cup of coffee. Everyday pleasures like listening to music or sipping a cup of coffee can elevate brain activity, improving cognitive performance including in tasks demanding concentration and memory, according to a recent study. A group of researchers looked at a new NYU Tandon School of Engineering study involving MindWatch a brain-monitoring technology. MindWatch is an algorithm that analyses a person’s brain activity from data which is collected from a wearable device which can monitor electrodermal activity (EDA). EDA is a measure of electrical changes in the skin triggered by emotional stress, often associated with sweat responses. In the study, published in Nature Scientific Reports, participants were made to wear these skin-monitoring wristbands as well as brain-monitoring headbands to complete a range of cognitive tests. The tests were conducted while the participants listened to music, drank their coffee and smelled perfumes reflecting their individual preferences. These tests were completed again without any of those stimulants. Researchers found that both music and coffee significantly influenced participants’ brain arousal, and put them in a “state of mind” that could “modulate their performance in the working memory tasks they were performing,” the NYU press release says. The wearable device found that the stimulates specifically triggered increased “beta band” brain wave activity which is linked to peak cognitive performance. Perfumes also had a slight positive effect, suggesting to researchers that there is a need for further investigation. “The pandemic has impacted the mental well-being of many people across the globe and now more than ever, there is a need to seamlessly monitor the negative impact of everyday stressors on one’s cognitive function,” says Rose Faghih, an associate professor of biomedical engineering who developed MindWatch in six years. “Right now MindWatch is still under development, but our eventual goal is that it will contribute to technology that could allow any person to monitor his or her own brain cognitive arousal in real-time, detecting moments of acute stress or cognitive disengagement, for example. “At those times, MindWatch could ‘nudge’ a person towards simple and safe interventions — perhaps listening to music — so they could get themselves into a brain state in which they feel better and perform job or school tasks more successfully, professor Faghih added. The specific tests used in this study involved a working memory task, called the n-back test which involves presenting a sequence of stimuli to the participants, in this case, images or sounds. It was shown one by one, and people were asked to indicate whether the current stimulus matched the one presented "n" items back in the sequence. This study employed a 1-back test — the participant responded "yes" when the current stimulus is the same as the one presented one item back — and a more challenging 3-back test, asking the same for three items back. Three types of music were also tested out, there was energetic and relaxing music familiar to the participants, as well as novel AI-generated music that reflected the subject’s tastes. Results showed that familiar, energetic music led to the best performance, followed by AI-generated music tailored to the participant’s taste. Coffee and perfume had lesser but still noticeable positive impacts. The MindWatch team wish to conduct further experiments to confirm the tool’s reliability and understand the broader effectiveness of various interventions on brain activity. Researchers have noted that while specific interventions might generally boost brain performance, individual results may vary. The study is published in the journal Nature. Read More ‘The Puss in Boots Effect:’ Women use infant-directed speech when addressing dogs with larger eyes Study reveals one thing to focus on if you want to live to 100 Extreme heat may speed up cognitive decline for people from poorer neighbourhoods Quick, moist and flavourful: Jurgen Krauss’s marble cake Mother whose hot flushes led to leukaemia diagnosis says ‘don’t ignore’ symptoms What happens at a sexual health check-up?

Devotees claim eyelash growth serums are the Holy Grail, giving you long, fluttery lashes that will have your friends wondering if you’re wearing falsies. It will probably come as no surprise that TikTok has been flooded with videos from users showing off their impressive transformations after several weeks of daily use, with 114m views under the search ‘lash growth serum’. There’s now a huge variety of products on the market – from big name beauty brands to companies that specialise in lashes and brows – and prices vary massively. But do they really work for everyone? Experts run through everything you need to know about lash-boosting serums… What is the science behind eyelash growth serums? All lash serums, whether they’re applied like eyeliner or with a mascara-style wand, are designed with essentially the same aim. “To promote the growth of natural lashes, resulting in longer and thicker lashes with regular use,” says Nima Pourian, founder of UKLash. “By nourishing and moisturising the lashes with ingredients like Panthenol, peptides, and biotin”, serums can “enhance the absorption of nutrients into the bloodstream, leading to healthier and fuller lashes”. Some serums on the market contain hormones called prostaglandins – or a synthetic version – that extend the growth phase of the lash cycle, meaning the hairs get longer before they fall out. Others, such as The Ordinary’s Multi-Peptide Lash and Brow Serum, use peptides to achieve the same aim without hormones. Gabriella Elio, founder of Sweed Beauty, came up with a hormone-free serum after learning some people can “get allergic reactions, pigmentations and are sensitive to serums since they contain prostaglandins”. As with any new beauty product you’re trying, it’s sensible to perform a patch test first. “Although reactions are rare, the eye area can be sensitive, so it’s best to check for any sensitivity beforehand,” says Pourian. “Apply a small amount of the serum to a small area, such as a corner of the forehead, behind the ear, or the side of the neck. Wait approximately 24 hours to observe any skin sensitivity.” It’s particularly important to be careful with products used so close to the eyes, so do your research and buy from a reputable retailer. How long does it take to see results? “The time it takes to see results may vary individually, depending on the stage of the lash growth cycle when the serum is started,” says Pourian. “That’s why it is recommended to use eyelash and eyebrow serums once a day for eight to 12 weeks, which aligns with a full growth cycle.” You’ll have to be patient, because you can’t simply double up to get lengthy lashes twice as fast. “It is crucial to follow the instructions provided with the serum and avoid overuse,” he continues. “Like any other topical skincare product, proper usage and adherence to the recommended application frequency will ensure the best results.” Do you have to keep using the serum forever? “If you discontinue using the product your lashes will continue to go through their natural growth and shedding phases,” says Claire Larsen, global master educator at RevitaLash Cosmetics. “So the new lashes that come back in will be untreated and will appear the way they originally did before starting your lash serum. If you love the results, you are a lifer!” However, you can reduce the frequency of use once you reach the maintenance phase. Pourian advises: “Once you have achieved your desired results, it is recommended to use the lash serum three to four times a week to maintain the length and health of your lashes.” Are there any reasons why a serum might not work? Proper application is key to making sure the serum can get to work quickly and effectively. “If the serum is not applied properly, such as being applied like mascara instead of reaching the roots and hair follicles, it may not yield desired results,” says Pourian. “It’s important to avoid using other products like oil-based cleansers or serums before applying the lash serum, as they can create a barrier, preventing proper absorption.” And remember, you’ve got to be consistent with daily use for at least a few weeks before you’ll see a noticeable difference. “Certain medical conditions, health issues, hormonal changes and lifestyle factors can influence the results of lash serums,” Pourian adds, meaning your lashes might not reach TikTok-worthy proportions, or may take longer to do so. “Genetics also play a role, as individuals naturally have different hair, lash, or brow growth genetics. This doesn’t mean the serum won’t work at all, but it may result in less significant outcomes.” Go long: 8 highly-rated lash serums to try 1. The Ordinary Multi-Peptide Lash and Brow Serum, £12.40, LookFantastic 2. L’Oreal Paris Clinically Proven Lash Serum, £11.99 (was £14.99), Superdrug 3. Mavala Double Lash Night Treatment, £17.50, Boots 4. UKLash Eyelash Serum, £37.99 5. RapidLash Eyelash Enhancing Serum, £39.99, Escentual 6. Sweed Beauty Eyelash Growth Serum, £42 7. Olaplex Lashbond Building Serum, £64 8. RevitaLash Advanced Sensitive Eyelash Conditioner, £109 Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Sex Education star Patricia Allison: I’ve learned boundaries are extremely important Non-binary influencers share what they wish people understood about their experience Camilla will not receive £360,000 annuity from parliament like Prince Philip did

GREENVILLE, S.C.--(BUSINESS WIRE)--May 19, 2023--

A red sweater adorned with a flock of sheep worn by the young Princess Diana is expected to sell for more than $50,000 at auction

A grain silo was damaged and fires broke out in Ukraine's Danube port of Izmail.

Across TikTok, side-by-side faces are portraying the present and the future: how a person looks