The Legend of Zelda: Tears of the Kingdom has only been out for a few

The launch of a celebrity brand is both mundane and rousing. Though it’s rarely groundbreaking when a public figure announces their new entrepreneurial project, due to the sheer frequency of them, we’re almost pressured to add our opinion regardless. Conversations circulate, complimenting inventiveness and speculating failure – and we, as their around-the-clock audience, are enticed to pick a side because after all, it’s a part of pop culture, a phenomenon which relies on commentary. Most recently, Kylie Jenner, the 26-year-old reality star responsible for her $1bn eponymous beauty company Kylie Cosmetics, declared her next career move in the fashion industry with her own clothing line, Khy. And there’s been a lot of talk. The moniker being motivated by her childhood nickname, Khy presents a line of mod items priced reasonably. To create the clothing line, Kylie partnered with her mom, Kris Jenner, as well as the impressive investor duo Emma and Jens Grede, co-founders of numerous celebrity brands such as Skims, Good American, and Brady. Khy aims to bridge the gap between quality and affordability with versatile pieces priced low, but high enough to forego the assumption of cheap garb. Between a bundle of faux leather outerwear with a subtle air of raunchiness, to nylon basics meant for layering, the fashion muse, along with designers Nan Li and Emilia Pfohl from the Berlin-based brand Namilia, crafted the first drop, surpassing $1m in sales within the first hour on 1 November, per a People report. “For this line the main goal is to bring major fashion pieces, and work with these amazing designers and have it be accessible – having everything in this first drop be under $200 dollars was very important to me,” the innovator told Vogue writer Luke Leitch. In conversation with the Wall Street Journal Magazine for its “Innovator’s Issue” ahead of the line’s debut, Kylie revealed she intends to rotate in a myriad of guest creatives to collaborate with throughout the year, with new drops to come every couple of weeks. However, the overarching concept for each collection will reflect her personal wardrobe and taste – this first, “001”, blending edgy character with biker chic. Her intention is allegedly to provide consumers with options suitable for every mood, which means we shouldn’t expect all pleather moto all the time. For me, the beauty mogul’s new venture drove a discerning fact to the forefront of my mind – luminaries are never going to stop creating namesake brands due to their financial standing and privileged connections, no matter their industry expertise or lack thereof. And this certainly rings true for the Kardashian/Jenners, a family with a growing appetite for commercial businesses. Admittedly, I was frustrated by Kylie’s decision to be an architect of her own label, knowing there’s a torrent of independent designers out there who’ve been working on contemporary projects for years and aren’t as widely recognised. For smaller creators, increasing brand visibility is challenging, while celebrities automatically have a widespread presence. But does that mean we should shame Kylie for utilising the mass following she’s built to advertise her new brand? Can we even compare the work of autonomous creatives to that of public figures? No. Because celebrities will inevitably take advantage of their notoriety, we need to be careful with how we talk about their business ventures, ensuring we aren’t lending fruitless attention to irrelevant points, unnecessarily boasting them or prematurely bashing them. According to Mosha Lundström Halbert, a fashion news writer and founder of “Newsfash,” an innovative media company, just as we can’t put celebrity clothing brands into the same category as renowned fashion houses like Gucci or Balenciaga, we can’t compare them to smaller designers who started their career in school. The industry presents us with a platter of concepts, and they shouldn’t be grouped all-together. “Just because something is fashion, just because a company creates clothing doesn’t mean that it’s a fashion brand,” Halbert told The Independent. “My expectations for brands that celebrities come out with are very different than how I look at a brand by a designer who has either come out of a fashion school or worked in the industry.” “I think we can’t lump everything together just because they’re all creating clothing and accessories. I don’t see this as in competition with other established fashion brands, especially when you look at the price point and how many brands are already on the market,” she continued. “Small designers need to be focusing on their own work and not... worrying about what Kylie Jenner is doing. Like, there is completely different lanes.” The target audience for an independent designer isn’t the same for a celebrity creator. Famed figures, like Kylie, with millions of followers, are hoping the mass of people who show a dedicated intrigue in their personal style, reccomendations, and taste will want to purchase clothing with their name on it. “The most important thing to understand is that celebrity launches stand for ‘launches for the masses’. Whereas, most small designers have their niche audiences that are more community-driven,” Bernard Garby, a popular fashion news TikToker, pointed out. As someone who works on the commercial side of luxury goods, Garby reiterated to The Independent that there are different markets underneath the vast umbrella of fashion. “They are two complete opposite markets with two absolutely different target audiences. Therefore, my advice to smaller brands is to focus less on competition and focus more on growing their communities and developing their loyalty because that is their key to success,” he said. “If you’re a small designer with big commercial dreams, in fact, watch those celebrities and look at how they commercially approach and navigate their launch and get inspired by their work and see if there is anything you can adapt to your own business from their strategy,” Garby added. Whether we should speculate the success or failure of Kylie’s clothing venture, it’s too early, even though the reported sales so far suggest a favourable outcome. But there are a few factors that support both sides – the first being her unique selling point. At 17, Kylie capatilised on her love of makeup, noticing a need for matching lip liners and lipsticks as a frustrated consumer herself. During this time, she was also vocal about feeling insecure concerning the size of her lips, constantly overlining them before she got temporary filler in 2015. Therefore, the decision to outset a makeup brand was motivated by her identity. Her first product – a selection of lip kit duos – catalysed her entire empire. In Garby’s opinion, Kylie’s first company was “organic”. When we look at the streamline of successful businesses born from the Kardashian/Jenner family – Skims, Good American, Poosh – all were built based off an “organic” or intimate selling point. For Kim, making shapewear sexy reflected her longstanding sentiment of being unafraid to wear what you need to, to feel comfortable and confident in your figure. For Khloe, someone who’s spoken candidly about battling body insecurities amid public scrutiny, Good American focuses on size inclusivity, wanting to represent and empower women with a range of different body shapes. And Kourtney, the sister who’s avowed her love for wellness openly, invented Poosh, a “modern guide to living your best life,” according to her. “Looking at the Kardashians, it’s actually really interesting. They’ve tried a lot of businesses that haven’t panned out,” Halbert remarked. Between Dash, the family’s retail chain born in Calabasas which eventually closed in 2018, to “The Kardashian Kard,” a prepaid MasterCard debit card, the ravenous reality bunch weren’t always triumphant in their enterprises. So, if having an intimate devotion or being established in a particular niche has proven to help Kardashian brands prosper in the past, does this mean it won’t be long before Khy goes under? Speaking to Vogue, Kylie pointed to the personal anecdote which drove her to create Khy, ensuring consumers understand this venture isn’t all that arbitrary. Like so many, Kylie was a “Tumblr girl” during her teen years, drafting mood boards to mirror her current obsessions. Dubbed “Kalifornia Klasss,” the adolescent used the platform to realise herself then and the woman she’d become. She was “King Kylie,” and Khy has every bit to do with that persona. “It is really significant. King Kylie for me was less about what I was wearing, and more about how I felt in that era. I just felt confident, free, and I didn’t care what anyone said,” she said. “I think that there’s a lot of power in that and I’m definitely channeling my King Kylie energy this year.” Aside from having a unique selling point, Garby noted how pertinent product quality is, especially inside a competitive market. A celebrity can be a known fashion muse, model, or aspiring designer, but a brand will never truly thrive if the quality of the product is poor. “Establishment can help you drive awareness - but in the end - it comes down to the actual product that they try to sell,” Garby noted. Based on the current selection of faux leather items, made from thermoplastic polyme, which can take up to 500 years to decompose, can emit toxic chemicals once discarded, and have the potential to shed microplastics while being used, per a Nomomente analysis, I personally don’t see how Khy differs from other designs already out there, with the cropped leather jacket and strapless midi dress seemingly familiar to what you see priced similarly at Zara. Nevertheless, Kylie’s not alone, being backed by Emma and Jens Grede, the all-too-competent pair who are already responsible for the continued achievement of other Kardashian brands. Emma, who grew up in London, co-founded Good American with Khloe, and Safely, Kris Jenner’s line of natural cleaning products. Meanwhile, Jens, originally from Sweden, partnered with Kim as a co-founder of Skims, driving the company value up to $4bn in the years since it’s initial launch, according to The New York Times. As of now, details on Khy’s subsequent drop, “002”, remain under wraps as an omnipresence of anticipation looms over an eager audience waiting to see what the brand will offer next. While we can only really judge Khy off of personal style preference, quality, and fit, time will tell whether it’s just another celebrity brand doomed to fail or whether “King Kylie” will irrevocably shape understated luxury and fashion fads to come. The Independent has contacted Kylie’s representatives for comment. Read More Kylie Jenner says she and Travis Scott are doing ‘best job’ they can as co-parents Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes? Former Vogue editor Carine Roitfeld says ‘no one’ wanted to dress Kim Kardashian Why does Philadelphia Eagles player AJ Brown wear pink shoes? Fast fashion retailer ASOS struggles to engage consumers as company losses balloon

Beyond all the hype and razzle-dazzle beaming from all corners of this bright-light epicentre in the middle of the Nevada desert, what Formula 1 needed from their new flagship event on the Las Vegas strip was an entertaining race. Especially after starting on such unimpressive footing a few nights ago. And contrary to many of the processions in this one-sided season, the entertainment capital of the world did deliver on Saturday night. Don’t be fooled though: the top spot of the podium was no surprise. It has got to the stage now where Max Verstappen is simply inevitable. In this breed of Red Bull car, he remains lightyears ahead of the other 19 drivers behind him. On Saturday night – on a circuit he described as “National League” standard after qualifying – he was hit with a five-second penalty. Then he, unusually, spurned his first set of tyres as pole-sitter Charles Leclerc retook the lead. The Dutchman then collided with George Russell in the midfield. Yet no circumstance is too damaging to recover from and, by lap 36 of 50, Verstappen was in the lead and clear. “Viva Las Vegas!” he screeched over team radio at the end, his mood unsurprisingly glowing following an 18th victory of the season. But at least Leclerc gave the 105,000-strong crowd something to cheer at the finale. In front of hospitality boxes at the Bellagio Fountains costing $12,000 for the weekend, the Ferrari man boldly dived down the inside to take second place from the helpless Sergio Perez on the final lap; the second race running that Perez has dropped a spot at the death. It was the absorbing end Vegas executives craved. And needed. A race week so long amped up to the max, from Wednesday’s opening ceremony to UFC ring announcer Bruce Buffer’s cringey driver introductions before lights out, made headlines for all the wrong reasons on day one. The fallout from a loose drain cover on the mesmerising strip section of the track eight minutes into practice was mammoth. The reaction from F1 and LVGP did not help their image either, given their refusal to dish out refunds which should have been obligatory. But to some extent, it was all about the main event. Much like memorable fight nights at the MGM Grand and beyond in this city, 10pm on Saturday night is when the curtains are finally drawn back and the sporting show itself delivers its masterpiece. F1 provided its usual jolt of stardom in the build-up, with David Beckham, Usain Bolt and Kylie Minogue among the numerous A-list celebrities on the grid. But when it came down to the racing, this 17-turn circuit with the second-longest straight on the calendar did not disappoint. There were two safety cars – a usual tool of adding intrigue – after Lando Norris’ early crash and Verstappen’s collision with Russell. There were three leaders, all of whom had time to dream that they would be the first Vegas winner since Italian driver Michele Alboreto won the Caesars Palace car park race in 1982. Safety car No 2 – ironically caused by debris on track following Verstappen’s tangle with Russell – derailed Leclerc’s chances as he stayed out on relatively new hard tyres, while the Red Bull pairing pitted for fresh rubber. The process of heating the tyres afterwards came too slow for the Monegasque and it looked as though another Red Bull one-two was a formality. But, just in time, he found the requisite grip and speed to make one of the overtakes of the season just before the chequered flag. His emotions, he admitted afterwards, were mixed. “On one hand I’m extremely happy with today’s performance, I didn’t leave anything on the table,” Leclerc said. “On the other hand, obviously disappointed because I really believe without this safety car the win was ours.” TOP-10 - LAS VEGAS GRAND PRIX 1. Max Verstappen 2. Charles Leclerc 3. Sergio Perez 4. Esteban Ocon 5. Lance Stroll 6. Carlos Sainz 7. Lewis Hamilton 8. George Russell 9. Fernando Alonso 10. Oscar Piastri Leclerc’s wait for a first win since July 2022 – and he’s had eight pole positions in that time – goes on while Perez secured second in the world championship despite that final dropped spot: the first time Red Bull have ever claimed the top two positions. Further down the order, Esteban Ocon secured an impressive fourth place for Alpine from 16th on the grid while Lance Stroll completed the top five. The Mercedes duo of Lewis Hamilton and Russell came only seventh and eighth respectively as they draw to a close a season to forget, with just one more unlikely attempt to salvage a win in Abu Dhabi next week. But for Vegas – a city completely changed and reordered for this first race of a scheduled 10 – the final act was, finally, worthy of the hysteria. It was up there with the best races of the year, alongside Singapore and Austin. There are plenty of features to be improved, though. The top three drivers all spoke in the aftermath about an earlier start time, as well as perhaps a change of month given the ludicrous time-zone switch now to the Middle East. Logistically, the smoothness of proceedings has been questionable. Yet the glistening glow of the views overhead sparkled and, on race day, the action on the city’s streets matched it. All Sin City, and the sport, needs now is a proper battle at the top. Read More Lando Norris explained issues with Las Vegas circuit before crashing at Grand Prix F1’s Lando Norris expresses Las Vegas Grand Prix track concerns moments before crash Lando Norris endures heavy crash at start of Las Vegas Grand Prix F1 Las Vegas Grand Prix LIVE: Verstappen wins as Leclerc overtakes Perez on last lap What Charles Leclerc needs to claim victory from pole in first Las Vegas Grand Prix Charles Leclerc lights up Las Vegas to claim pole position for Ferrari

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