Spring has always been a transformative season for me. As the the weather improves, so, too, does my mood. But there has always been one thing that makes the move from winter much, much worse: my hay fever. Like one in 10 children and one in four adults, according to the Met Office, I have always suffered with hay fever. With that number rising year on year too, it’s likely that if you don’t get symptoms yourself, you’ll know someone who does. For me, the worst symptom has always been unbearably itchy, watery eyes, although the constant sneezing isn’t that much fun either. Other symptoms include itchy mouth, ears and throat, coughing, a blocked nose and many more. For a few years I took prescription strength Loratadine (Clarityn), which worked for a while, up to a point. The symptoms reduced but I was always able to tell when it was a day with high pollen in the air because my eyes would still itch and the sneezes would come and go. If it was the best the doctor could do, then I’d just have to put up with the remaining symptoms, which were reduced. Eventually, Loratadine stopped being as effective. I mentioned it in passing to my GP when I was there for an appointment about something else. “We’ll try something different,” she said. Enter Fenofaxidine. It seems too much to say that Fenofaxide changed my life but, in hay fever terms, it was a total gamechanger. The medication stopped my symptoms instantly. No more sneezing, no more itchy eyes, no more hay fever. Obviously, I’m not a medical professional but it didn’t stop me telling everyone I know with hay fever to speak to their doctor about it. My mum, also a lifelong sufferer, saw the same effects as I did. So when I saw an advert last year for Allevia (a brand name for over-the-counter Fenofaxidine), I knew the potential its declassification could have on hayfever sufferers in the UK. I wasn’t surprised when it sold out after going viral on TikTok last year. One review said: “This actually works. I’m impressed. My eyes are not bulging because they are itching. I feel good, I can enjoy the sun,” she said. Hay fever isn’t life or death, nor should it be treated as such, but for someone whose mood is so dramatically increased by spending time outside it has made quite a big difference to me – the simple pleasure of being able to enjoy the sun. Read More The popular £4 hay fever tablet that ‘cures all symptoms’ Festival checklist 2023: Camping gear, clothing, beauty and more essentials Why do we get hay fever and what are the symptoms?

LEUVEN, Belgium--(BUSINESS WIRE)--Jun 30, 2023--

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The ‘big four’ international fashion weeks are set to debut their spring/summer 2024 womenswear catwalk shows starting on September 8. Designers will be showing off their latest collections beginning in New York, followed by London, Milan and Paris. Heritage brands and up-and-coming names alike will be hoping to make headlines, generate online buzz and secure the hottest celebrities on the front row. Here’s what we’ve got to look forward to from the four fashion capitals for SS24… New York When: September 8 to 13. What’s the vibe? “New York’s a bit more established, it’s a bit calmer for me,” says celebrity fashion stylist Miranda Holder, who usually attends shows on both sides of the Atlantic. “It feels more corporate at times. You can spot the industry professionals like Anna Wintour on the front row and you’ve got the Hollywood polish.” Who will be showing? Carolina Herrera, Michael Kors and Ralph Lauren (returning after a four-year hiatus) are among the New York Fashion Week stalwarts, while celeb favourites Brandon Maxwell and Christian Siriano are always big draws. While not technically part of the official schedule, supermodel Naomi Campbell will be jumping on the Big Apple bandwagon, presenting her collaboration with fast fashion retailer Pretty Little Thing on September 5. The catwalk show is billed by the brand as an “electrifying fashion experience, echoing the British fashion icon’s ethos of innovation, glamour and empowerment”. London When: September 15 to 19. What’s the vibe? “I always see London as the launch platform for a lot of people,” says John Bruce, director of PRM model agency. “It’s pretty exciting because sometimes we need to support the new ones in order to see them grow.” Holder adds: “The East End has become very trendy and now a lot of designers, particularly emerging ones, are over in the East End, plus the venues are trendier there.” Who will be showing? Highlighting the city’s commitment to supporting fledgling designers, this season marks 30 years of the British Fashion Council’s NewGen scheme, with 20 catwalk shows slated including hotly-tipped names S.S.Daley, Yuhan Wang and Labrum London. Several major exhibitions are timed to coincide with fashion week. Rebel: 30 Years of London Fashion at the Design Museum is curated by the BFC’s Sarah Mower; Gabrielle Chanel: Fashion Manifesto opens at the V&A; and The Missing Thread: Untold Stories of Black British Fashion will be held at Somerset House. Major labels on the London schedule include Burberry (it’s Daniel Lee’s second season at the helm of the heritage brand), plus royal favourites Erdem and Emilia Wickstead. Milan When: September 20 to 26. What’s the vibe? “Milan has super cool brands,” says Bruce. “It’s an absolutely amazing city, but their market is a little bit more conservative. The show du jour is the Prada show – that normally sets a lot of tone for the season.” Who will be showing? Following two noteworthy departures, all eyes are on Gucci, where Sabato De Sarno presents his debut collection after Alessandro Michele’s exit, and Tom Ford, where Peter Hawkings has taken over from the eponymous founder as creative director. London Fashion Week transplant Karoline Vitto will debut on the Milan schedule, and it’s business as usual for a slew of Italian fashion houses, including Giorgio Armani, Dolce and Gabbana, Fendi, Moschino, Prada and Versace. The Camera della Moda Sustainable Fashion Awards will take place at La Scala Theatre on September 24, honouring designers who combine creativity and eco-friendly production. Paris When: September 25 to October 3. What’s the vibe? “The shows are just spectacular,” says Holder. “They often take place in wonderful historic ballrooms or palaces or something like that, so you’ve just got a whole new element of romance about Paris.” Bruce agrees: “I would say Paris is probably the most glamorous. You feel the elegance, you feel the richness.” Who will be showing? The longest of the big four weeks, spanning eight days, Paris is home to French fashion behemoths Chanel, Saint Laurent, Dior, Louis Vuitton, Givenchy and Balmain. British brands Alexander McQueen, Vivienne Westwood and Victoria Beckham take their usual slots on the City of Light schedule, while Mugler, Maison Margiela and Carven are the most highly anticipated returns. Former Celine creative director Phoebe Philo (worshipped among fashion obsessives) is also set to unveil the first collection from her eponymous label in September, but it’s unclear whether this will be during Paris Fashion Week. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can parents and children battle back-to-school anxiety? Can you grow a lemon tree from a pip? The beginner gardening questions we all want to ask Fraser Franks undergoing heart surgery – four years after ‘hidden’ condition cut short football career

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CITY OF INDUSTRY, Calif.--(BUSINESS WIRE)--Jun 1, 2023--