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Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model
Adidas defended amid backlash over gender-inclusive Pride Month swimsuit model
An Adidas campaign for Pride 2023 has gained considerable backlash after featuring male-presenting models wearing women’s swimsuits. Now, many people have defended the brand, amidst a wave of anti-trans sentiment towards companies including transgender people in their advertising. The sportswear brand unveiled its new collection for Pride 2023 on 15 May, titled “Let Love Be Your Legacy”. The range of apparel and footwear was designed by queer, South African designer Rich Mnisi, and comes as a collaboration with the non-profit Athlete Ally, which focuses on ending homophobia and transphobia in sports. In a statement, Rich Mnisi said the collection was “a symbol for self-acceptance and LGBTQIA+ advocacy.” On the company’s website, one of the bathing suits from the line – a colourful one-piece swimsuit called the “Pride Swimsuit” that retails for $70 – was being shown off by an apparently male model, though their gender is unknown. The swimsuit was marked under the women’s sportswear section on the website. The campaign photoshoot immediately set the internet ablaze, as many people criticised Adidas for “erasing women” by using a male-presenting model to advertise its female clothing. Former NCAA women’s swim athlete Riley Gaines, who has often been outspoken against trans women competing in sports, tweeted: “I don’t understand why companies are voluntarily doing this to themselves. They could have at least said the suit is ‘unisex’, but they didn’t because it’s about erasing women. Ever wondered why we hardly see this go the other way?” “We women will not be erased!!! Quit trying to replace us with male models!!! We’ve fought hard to be heard. Quit attempting to erase us again!!!” another user tweeted. Others called out the company for the move towards “woke” advertising, in light of the recent Bud Light and Nike campaigns featuring trans influencer Dylan Mulvaney. “Apparently Adidas hasn’t learned the lesson from Bud Light fiasco. Time to give Adidas the ‘get woke, go broke’ treatment,” said one person. British internet personality Oli London added, “Nike and Adidas are at War to see which brand can become the Most WOKE! Both brands are now using male models to advertise women’s sports bras. Who wins the WOKE Award?” Reviews for the bathing suit on the Adidas website have also been flooded with one-star ratings and negative reviews, like one which read: “Hope the same thing that happens to Bud Light happens to them with this woke trash.” Despite some of the criticism, many people have stepped up to defend Adidas for featuring the models in its Pride Month collection. In response to the backlash, author Dr Delatorro McNeal appeared on daytime talk show Daily Blast Live to discuss the Adidas Pride campaign. “My concern with all of the bashing and all of the categorising is that we’re not leading with love and we’re not leading with acceptance and inclusion,” he said. “We all want to count, we all want to matter, we all want to be included, and it’s so vitally important. So I believe that, although there’s a fine line between free speech and freedom of expression, I believe at the end of the day if Adidas wants to create this line, let them do it. The customers that are going to align with that message and are aligned with that product are going to get it those that won’t, won’t.” @dailyblastlive Something we have been talking a lot about on the show is big brands like Bud Light and Nike are facing boycotts because of their ads that include transgender people. Adidas is under fire for using a model to highlight its pride swimsuit collection. People online are claiming this ‘woke marketing’ is ‘erasing women.’ Reviews on the site have been flooded with negative comments like this one saying, ‘Hope the same thing happened to Bud Light happens to them with this woke trash.’ Dr. Delatorro shares his take on this. #adidas #backlash #leadwithlove #love #lgbtq #drdelatorro #transgender #swimsuitmodel #model #budlight #trans ♬ original sound - DBL Others took to social media to express their support for Adidas, as well as their confusion over the widespread outrage. “Why are people in an uproar about a man modelling a womens ‘pride’ swimsuit for adidas??????” asked one person on Twitter. “WHO CARES?” Meanwhile, on TikTok, someone else said: “I want one!!! It’s beautiful and so is the model!” “Trans people exist! They shop too!! If the model doesn’t represent you it probably wasn’t meant to,” another TikToker said. “Y’all are making this outrage up,” a third user wrote. “I’m a millennial woman and I don’t feel erased or threatened. Accept people, love people, grow.” In April, Bud Light faced similar backlash for partnering with trans influencer and model Dylan Mulvaney in an Instagram video. The 26-year-old TikTok star revealed her new sponsorship deal with the beer company when she filmed herself with multiple cans of Bud Light. The brand had also sent her a can of Bud Light with her face on it. The video instantly received backlash from conservative politicians and celebrities, including Kid Rock and Travis Tritt. Others called for a boycott of the beer, and filmed videos of themselves smashing or shooting at cases of Budweiser products. Anheuser-Busch, the producer of Budweiser beers, issued a statement in response to the boycott, saying that they “never intended to be part of a discussion that divides people.” That same month, the actor also faced transphobic backlash for her partnership with Nike. In response, the sportswear brand wrote in the pinned comments of one of its social media posts: “You are an essential component to the success of your community! We welcome comments that contribute to a positive and constructive discussion. Be kind…Be inclusive…Encourage each other…Hate speech, bullying, or other behaviours that are not in the spirit of a diverse and inclusive community will be deleted.” The Independent has contacted Adidas for comment. Read More LGBTQ+ group suspends Bud Light maker's rating over handling of backlash to transgender influencer Ted Cruz wants to investigate Bud Light for working with Dylan Mulvaney: ‘Melting down over a trans woman’ Dylan Mulvaney reveals impact of trolls misgendering her following Bud Light controversy Adidas plans to sell Yeezy stock from axed Kanye West deal and donate proceeds Get to know Foday Dumbuya, winner of the Queen Elizabeth II Award for British Design 7 beauty changes to make as the weather gets warmer
2023-05-20 08:48
'Fast X' ending explainer: What to expect from 'Fast and Furious 11'
'Fast X' ending explainer: What to expect from 'Fast and Furious 11'
Fast X delivered the pulse-racing action, gorgeous cars, bonkers plot twists, and star-stuffed ensemble that
2023-05-20 08:26
Hayley Williams Loves This Fancy French Beauty Brand, Too
Hayley Williams Loves This Fancy French Beauty Brand, Too
Welcome to 29 Beauty Questions With…, where we grill the coolest celebrities, influencers, and personalities on the ins and outs of their beauty routines.
2023-05-20 06:18
XO, Kitty Has All The Charm Of To All The Boys — But It Digs Deeper
XO, Kitty Has All The Charm Of To All The Boys — But It Digs Deeper
Mild spoilers ahead. Netflix’s famous To All The Boys trilogy is a hard act to follow, but Anna Cathcart wants fans to give its spin-off show, XO, Kitty a solid chance. “You definitely can still feel the magic of To All The Boys in the spirit of Kitty that she had in the movies. But I think it’s exciting because we get to see a new world within the universe that we know,” Cathcart tells Refinery29 Australia.
2023-05-20 02:51
Hollywood pushback on writers strike is obscene: Sean Penn
Hollywood pushback on writers strike is obscene: Sean Penn
Actor Sean Penn gave his full support to the ongoing writers' strike in Hollywood on Friday, saying it was a "human obscenity" that studios were not...
2023-05-19 23:59
What to Stream This Weekend
What to Stream This Weekend
The content pile is vast, and you've got the whole weekend to decide how you
2023-05-19 23:15
Emily Ratajkowski leads the stars in sleek black dress at 2023 PEN America Spring Literary Gala
Emily Ratajkowski leads the stars in sleek black dress at 2023 PEN America Spring Literary Gala
The annual Gala, which attracts over 700 people and features an excellent lineup of authors, is a high point of New York's social calendar
2023-05-19 22:57
'Fast X' cameos ranked: From Pete Davidson to [redacted]
'Fast X' cameos ranked: From Pete Davidson to [redacted]
If there's one thing the Fast and Furious franchise loves more than driving cars through
2023-05-19 22:26
Megan Fox dazzles in daringly low-cut sheer dress after landing SI Swimsuit cover
Megan Fox dazzles in daringly low-cut sheer dress after landing SI Swimsuit cover
Megan Fox stunned fans by wearing a skin-tight black translucent dress to the Sports Illustrated Swimsuit Issue premiere party
2023-05-19 20:58
Angelina Jolie exudes style in platform sandals and chic white attire during mother-daughter date with Zahara
Angelina Jolie exudes style in platform sandals and chic white attire during mother-daughter date with Zahara
Although it's unclear what Angelina Jolie and Zahara Jolie-Pitt had planned for the day, it's not unusual to see them together
2023-05-19 19:17
Festival founder hopes to help tackle women’s health taboos
Festival founder hopes to help tackle women’s health taboos
Pelvic floor problems and periods will feature as topics for discussion alongside live music, food and drinks at a festival with a difference this summer. Surgeon Julie Cornish, founder of the Everywoman Festival due to take place in Cardiff next month, said she believes it is the first event of its nature to take place in the UK covering such a wide range of women’s health topics. The mother of three, who specialises in pelvic problems after childbirth, said she hoped to create a relaxed and informal setting where typically taboo subjects can be tackled. She said: “The concept of it is as much about prevention and education, as it is about signposting to women with problems. “I’m not aiming this just at women who’ve got problems, I want 16-year-olds to come along to find out about period sustainability products, what is normal for periods and how to know when you’ve got endometriosis. “I want people to understand what is normal and not normal about aspects of women’s health, particularly pelvic health. And I’d like them to be more comfortable talking about their bodies and the symptoms they might get.” Cornish said she is “all too aware of the barriers people face when trying to start conversations about their health” as she warned that if people do not feel able to speak about their health, they may not be able to access the help they need. The event on June 24 at Insole Court in the city will feature a range of expert speakers and more than 48 interactive workshops including pilates, physio sessions and chair yoga, as well as live music, performance art sessions, food and drinks. Welsh health minister Eluned Morgan is set to take part in a discussion on the day on gender health inequality, while some of the other sessions will focus on sexual wellbeing and childbirth injury. For too long, there have been deep-seated and entrenched inequalities in women’s healthcare Welsh health minister Eluned Morgan Morgan said: “For too long, there have been deep-seated and entrenched inequalities in women’s healthcare – from how women’s experiences are viewed to how symptoms are acted upon; health issues and conditions affecting women have been considered ‘taboo’ subjects, limiting awareness and understanding, resulting in women often suffering in silence. “I am committed to improving women’s experiences and health outcomes. “I’ve tasked NHS Wales with designing and delivering a 10-year women’s health plan, which will address inequities in provision and barriers to access and improving the provision of good-quality health services for women throughout their lives. “But if we are to truly deliver lasting change for all women in Wales, we need to look beyond the boundaries of healthcare and normalise conversations about women’s experiences, taking co-ordinated action to remove gender barriers and inequalities. “I am delighted to be speaking at the Everywoman Festival and I look forward to hearing the experiences of all those attending.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Get to know Foday Dumbuya, winner of the Queen Elizabeth II Award for British Design 7 beauty changes to make as the weather gets warmer Paparazzo says Harry and Meghan car chase was ‘catastrophic experience’
2023-05-19 18:27
How to dress like Miley Cyrus? Inside popstar's favorite top 10 fashion moments so far
How to dress like Miley Cyrus? Inside popstar's favorite top 10 fashion moments so far
In a recent interview, the pop star reflected on her transformation from the sweet Hannah Montana era to the bold and striking 'Bangerz' era
2023-05-19 17:53
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