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Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending

More than a quarter of UK adults have never boiled an egg and do not know how to, fewer than a fifth have made a salad dressing and just 45 per cent have baked a Victoria sponge cake, according to a report by Waitrose. While more than a third of people (35 per cent) rate themselves as ‘very good’ or ‘excellent cooks’, some 27 per cent have never boiled an egg, a survey for the supermarket’s annual Cooking Report found. Nearly two-fifths (39 per cent) wish they could spend more time in the kitchen than they actually do, while one-fifth (20 per cent) say they are entertaining more at home due to the cost-of-living crisis – although 34 per cent now think the term ‘dinner party’ is old fashioned. Four in 10 (40 per cent) are happy to choose cheaper cuts of meat and more affordable ingredients to economise when entertaining and seven per cent will ask friends to bring a dish or course. Meanwhile, despite the soaring popularity of air fryers, microwaves have topped a list of 24 kitchen gadgets that most adults said they could not live without. Almost three times as many people said they could not live without their microwave as those who said the same about air fryers, at 32 per cent and 12 per cent respectively. Waitrose said searches for ‘microwave meals’ were up 71 per cent on waitrose.com compared with the same time last year, while sales of microwaves were up 13 per cent at John Lewis. Martyn Lee, executive chef for Waitrose, said: “Food is a daily joy and the cost-of-living crisis has hastened a change in how we cook. “For too long we’ve been looking down on microwaves. You can do so much more in them than heat a cup of coffee. I make a great sponge in mine. I think it’s time to remember the enjoyment we get from the anticipation of their pinging. “When you reheat a stew, or a slice of lasagne in your microwave after the flavours have had time to develop, you enjoy what’s known as the sixth taste sensation ‘kokumi’ – which is lesser known than the other five tastes – sweet, salty, sour, bitter and umami.” The survey also found 46 per cent of people ignore the sell-by dates on packaging, 38 per cent use the ‘five-second rule’ for picking up food that has dropped on the floor, and 16 per cent are happy to scrape mould off food to eat or cook with it. One-third get their ideas on what to cook from TV programmes and five per cent have turned to Chat GPT for recipe inspiration. OnePoll surveyed 4,000 UK adults between 10-16 May and 24-30 May. Read More The dish that defines me: Eddie Huang’s Taiwanese beef noodle soup Woman exits plane after tirade about passenger who is ‘not real’: ‘Final Destination vibes’ Fans mistake Jennifer Garner and Ben Affleck’s daughter Violet, 17, for her mother in new photos Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live

China’s government requested that both Japan and the mainland allow visa free entry to the other nation’s citizens

SEATTLE--(BUSINESS WIRE)--Jul 6, 2023--

Police in Southern California are investigating a theft at a high-end wine shop where, according to the store, a burglar drilled a hole into its roof, descended via rope and stole around 600 bottles of wine and liquor worth over $500,000.

Meta Platforms Inc.’s Instagram officially unveiled Threads, an app designed as a direct rival to Twitter, launching the

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Jul 5, 2023--

JetBlue Airways Corp. won’t appeal a federal judge’s ruling that declared its alliance with American Airlines Group Inc.

Light bulbs have grown exponentially smarter in recent years. You can now replace your standard

LOS ANGELES--(BUSINESS WIRE)--Jul 5, 2023--

WASHINGTON Six companies that make snacks with the active ingredient of cannabis have been sent cease and desist

A company created in the wake of Russia’s invasion of Ukraine has become its top wheat trader in