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The LVMH group has announced a significant partnership with the 2024 Olympic and Paralympic Games in Paris. The luxury goods conglomerate – which owns brands including Louis Vuitton, Fendi, Tiffany & Co, Moët & Chandon, Hennessy and Dom Perignon – unveiled the news one year ahead of the XXXIII Summer Olympics, set to begin on July 26, 2024. The partnership will include providing products for Olympic events, crafting medals and sponsoring athletes. “It was only natural that LVMH and its maisons be part of this exceptional international event,” said Bernard Arnault, chairman and CEO of LVMH. “Sport is a tremendous source of inspiration for our maisons, which will unite creative excellence and athletic performance by contributing their savoir-faire and bold innovation to this extraordinary celebration.” The first athlete to receive LVMH sponsorship is swimmer Léon Marchand. A strong medal contender for France, the 21-year-old has won three world champion titles and is the world record-holder of the 400-metre individual medley. Make-up brand Sephora will be a partner for the Olympic Torch Relay, while Moët Hennessy wines and the LVMH spirit brands will provide beverages for the Games’ hospitality program. Parisian jeweller Chaumet will design the Olympic and Paralympic medals, and luxury fashion labels Louis Vuitton, Dior and Berluti will lend their expertise in the run-up to the event. LVMH has also committed to expanding its charitable efforts, starting with an initiative with longstanding non-profit partner Secours Populaire Francais. The scheme will facilitate access to sports for 1,000 children and young people aged four to 25 who live in vulnerable situations via funding for sports association memberships, training programs and beginner classes. “LVMH already supported us during our bid for the Summer Olympics and we are thrilled to have the Group with us 100% for this exciting adventure,” said Tony Estanguet, president of the Paris 2024 Olympic Committee. “With its exceptional know-how, the LVMH Group will bring its immensely creative talent to this project and enable us to benefit from its extensive experience.” LVMH jewellers and leather goods brands have a long history of creating trophies and travel cases for major sporting competitions. The Super Bowl and US Open trophies are created by Tiffany & Co, while the leather trunks that house the World Cup, NBA Championship and Monaco Grand Prix trophies are all made by Louis Vuitton. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live Bisexual people ‘experience worse health than other adults’ What’s the coolest bedding to survive summer heat and night sweats? How to bring a touch of the Mediterranean to your garden

General Electric Co. raised its full-year guidance and reported second-quarter results that blew past Wall Street’s expectations as

Spotify Technology SA, the Swedish audio streaming platform, beat analyst expectations in its second-quarter results with its total

Finally, after a year of waiting, it all comes back with that tiny, powerful, texted

EasyJet and Jet2 flights carrying passengers from areas affected by wildfires will touch down tonight.

Elon Musk has replaced Twitter’s bird logo with an “X”. The Tesla and SpaceX founder, who bought the social media platform in October, set the new logo live on Monday 24 July. It is the latest move in a series of major alterations to Twitter since Musk’s takeover. “Soon we shall bid adieu to the Twitter brand and, gradually, all the birds”, he tweeted, 24 hours before the change went live. “Larry the Bird” had been Twitter’s emblem since its creation in 2006. The “X” has long been an obsession of Musk’s and is his name for an “everything app” that he has pledged to launch at some point in the future. Read More ‘What a 24 hours it’s been’: Shaka Hislop gives health update after on-air collapse Twitter blue bird sign taken down from San Francisco HQ Elon Musk provides first glimpse of new Twitter logo in X rebrand

Unilever Plc shares gained as the company moderated price increases on personal care and beauty products, leading to

India’s move to ban certain rice exports has sparked some panic buying in various countries, with videos on

European Union agriculture ministers are meeting to discuss ways of moving grain vital to global food security out of Ukraine after Russia halted a deal that allowed the exports

Adidas AG gained after forecasting a less dramatic loss this year following the first batch of sales of

The widespread cereal shortages in India could drive inflation higher in Asia’s third largest economy, even as the

Sex, drugs and rock ‘n’ roll are not necessarily how you would describe McFly these days, as the band venture into fatherhood, settle down, write kids’ books and tour in a far less intense fashion. A lot has changed since their crash onto the music scene in 2003. They’re more chilled-out pals than boy band bad boys now. “Dougie was very excited today, because we figured out a really good post-show cool down,” Harry Judd, McFly’s drummer, says with a laugh. “[It involves] lighting a candle, having a shower, getting into some comfies and then having some healthy food. I can assure you, it is very rock and roll,” Judd, 37, adds. “It’s more sustainable that way – the way we do it – and also ultimately more enjoyable. You feel a lot more fresh, energised and able to do the gigs, because it’s quite a physically demanding job being on tour. “When we first started, we had that unbelievable energy you have with your buddies, but I enjoy it more now. We’re focused.” Changing priorities Judd’s lifestyle has changed in the past 20 years of McFly. “I’ve stopped doing anything I shouldn’t have been doing. I lived a pretty rock and roll lifestyle, so I think I was totally ready [to be a father].” Now, alongside playing with his bandmates, the 2011 Strictly Come Dancing winner is also playing with his children, Lola, seven, Kit, five, and Lockie, who’ll be two in October. All of his kids want to play very differently, and he gets to see them explore in many different ways. “Lola’s really into imaginative play, make-believe, roleplay, and right from an early age, I remember her pretending to play doctors and nurses, mothers and babies. I can tell already that she loves pretending to be a teacher, lining her teddies up and taking a class. “My son, Kit, on the other hand, loves music. I bought his first toy drum kit from Argos last year, but he’s now moved on to guitar, unfortunately. He is a bit more individual with his playing, pretending to be in McFly basically. I can see him going into music.” Despite Kit’s musical interests, his dad is not his favourite member of McFly. “Tom [Fletcher] is his favourite member and that’s something I’ve had to come to terms with,” Judd laughs. Out and about “My kids just finished for the summer holidays, so now I have to do more with them. You feel that guilt as parents, when they’re at school, because there’s no time and my daughter is constantly telling me, ‘Daddy, let’s do this. Let’s do that’. Even just carving out 10 minutes a day of play with your kids is hugely beneficial,” he says. And his time with them is often spent being a big kid. “We get outside… climbing trees and making dances; playing catch and cricket in the garden. [We play] Grandmother’s Footsteps, stuff like that. That, to me, is the most fun and fast way to engage with your kids.” Nurturing his inner child Judd is very aware of his own childishness. “I still can relate to a lot of my inner child now. I’m still very competitive and I’m quite sensitive. There are moments where I always want to be right and I have to try and contain that.” His wife Izzy, he says, knows she is sometimes dealing with a big kid, too. “I feel like she takes on so much. She has three kids. She’s got a man baby for a husband. She’s kind and she’s so caring,” he gushes. “The main thing for me, was to become less selfish. I think that’s one of the hardest things. You’re no longer number one. You can’t just do the things you want to do.” Harry Judd is partnering with Argos on its 50th birthday. Argos is giving away £20,000 worth of toys to mark its five-decade milestone. To find out more click here. Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How to bring a touch of the Mediterranean to your garden 6 of the biggest bridesmaid fashion trends to know about Experts share 8 healthy habits to help you live longer