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Angelina Jolie announces surprise business venture
Angelina Jolie announces surprise business venture
Angelica Jolie has announced her foray into the fashion world with the launch of her new business venture called Atelier Jolie. Branded as a “creative collective for self-expression”, the 47-year-old Girl, Interrupted actor is approaching the fashion industry with a focus on the consumer. Under the rather vague model, the consumer will be invited to play the role of the designer and collaborate with tailors, pattern makers and artisans to create unique fashion statements. “Why simply buy the design of another person, when you can create yourself?” Jolie wrote on her personal Instagram page, announcing the launch of the new account @atelierjolieofficial. “We can all collect, appreciate and be influenced by the designs of others. But the highest form of self-expression — and I believe the most fun — is to create for ourselves,” she wrote in the manifesto for the new venture. The Mr & Mrs Smith actor said she wants to help “democratise the fashion industry” by allowing customers to have access to a collective of emerging designers. She added that Atelier Jolie will only use “quality vintage” and “deadstock” – leftover – material. Jolie also revealed the brand’s logo designed by Peter Miles, an art director who has collaborated with Celine, Gabriela Hearst and Repossi. The logo shows white text reading the brand name, printed over a brown rustic fabric. The mission statement continued: “You will be able to repair or upcycle a piece from your closet you wish to revive, perfecting fit, breathing new life into what could have been thrown away, and creating quality heirloom garments with personal meaning.” Jolie provided little clarity on the specifics of the business’s operation, or even launch date, asking fans to “bear with me”. “We hope to create a community of creativity and inspiration, regardless of socio-economic background,” she wrote. Jolie also alluded to her long-term interest in fashion. “Fashion is an art I’ve had the opportunity to play with over the years. I’ve designed clothes, and learned about shapes with many of the best tailors,” she continued. “Designers often sketch or approve designs, but it is the tailors who make the difference and who I truly love creating with. And yet, these makers rarely receive the credit and respect they deserve. This isn’t the first time Jolie has started a business venture. The Maleficent actor founded a French winery and began selling her own rosé, Chateau Miraval, with her then-husband Brad Pitt. In 2021, however, Jolie sold her portion of the business. Read More Everything we know about ‘near catastrophic’ Harry and Meghan paparazzi chase in New York Fans aghast after Kanye West’s ‘wife’ Bianca Censori wears cross-shaped body tape Harry and Meghan – latest: Paparazzi blame car chase on couple’s ‘reckless’ driver Angelina Jolie shares tribute to late mum and urges women with family cancer history to get checked Fans aghast after Kanye West’s ‘wife’ Bianca Censori wears cross-shaped body tape 5 of this summer’s hottest swimwear trends
2023-05-19 00:21
ABC News crew spends year in Uvalde, documents journey of survivors, families of shooting victims
ABC News crew spends year in Uvalde, documents journey of survivors, families of shooting victims
Coverage of mass shootings have seemingly taken on a numbing sameness
2023-05-18 23:57
O.H. Ingram River Aged Continues Market Growth and Momentum with Expansion into Georgia
O.H. Ingram River Aged Continues Market Growth and Momentum with Expansion into Georgia
NASHVILLE--(BUSINESS WIRE)--May 18, 2023--
2023-05-18 23:53
Looking for a house? High mortgages, few homes lead to biggest annual price drop in 11 years
Looking for a house? High mortgages, few homes lead to biggest annual price drop in 11 years
Sales of previously occupied U.S. homes fell again last month and the national median sale price posted its biggest annual drop in 11 years
2023-05-18 23:52
Factbox-U.S. state abortion legislation to watch in 2023
Factbox-U.S. state abortion legislation to watch in 2023
By Gabriella Borter and Sharon Bernstein State legislatures are wrestling with how much to restrict or expand abortion
2023-05-18 23:51
O’Charley’s Announces New “Smash Hit” Burger Lineup
O’Charley’s Announces New “Smash Hit” Burger Lineup
NASHVILLE, Tenn.--(BUSINESS WIRE)--May 18, 2023--
2023-05-18 23:49
The Wes Anderson TikTok Renaissance Is Here: Outfits To Take On The Trend
The Wes Anderson TikTok Renaissance Is Here: Outfits To Take On The Trend
If imitation is the sincerest form of flattery, filmmaker Wes Anderson may be the most flattered man in Hollywood. His iconic aesthetic has spawned countless Halloween costumes (such as Gwyneth Paltrow as Margot Tenenbaum) and photography books (like Accidentally Wes Anderson). So it should come to no surprise that he is now the inspiration behind vibrant, and now viral, TikTok videos. If you yourself doomscroll TikTok (or prefer watching week-old videos on Instagram Explore like me) you’ve definitely seen grainy footage of people wearing quirky and colorful outfits while doing mundane activities in beautiful settings as cheery banjos and pianos play. (Can you picture it?!)
2023-05-18 23:46
Quest to Extract Protein From Air Gets Boost From Crop Trader ADM in R&D Deal
Quest to Extract Protein From Air Gets Boost From Crop Trader ADM in R&D Deal
A quest to extract protein from air and microbes is getting a boost from one of the world’s
2023-05-18 23:45
Celebrate California Avocado Month in June With Chef Brooke Williamson
Celebrate California Avocado Month in June With Chef Brooke Williamson
IRVINE, Calif.--(BUSINESS WIRE)--May 18, 2023--
2023-05-18 23:26
Looking for a house? High mortgages, few homes lead to biggest annual sales drop in 11 years
Looking for a house? High mortgages, few homes lead to biggest annual sales drop in 11 years
Sales of previously occupied U.S. homes fell again last month and the national median sale price posted its biggest annual drop in 11 years
2023-05-18 23:21
Curator of Africa-themed Venice Biennale denounces Italy's denial of visas to 3 Ghanaians
Curator of Africa-themed Venice Biennale denounces Italy's denial of visas to 3 Ghanaians
The curator of this year’s Venice Biennale on architecture has denounced Italy’s denial of visas to three Ghanaian men who worked with her on the main exhibition giving voice to Africans and the African diaspora
2023-05-18 23:20
How to Kick Your Kids Off the Wi-Fi and Take Control of Your Internet
How to Kick Your Kids Off the Wi-Fi and Take Control of Your Internet
Were you one of those kids who secretly stayed up late, watching TV or reading
2023-05-18 23:17
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