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CHARLOTTE, N.C.--(BUSINESS WIRE)--Aug 30, 2023--

By Gus Trompiz and Rod Nickel PARIS/WINNIPEG, Manitoba - Pasta lovers must brace to pay even higher prices for their

Switching half our clothes in each of our wardrobes to pre-loved could prevent carbon emissions equivalent to those produced by 261,000 flights from London to Greece, Oxfam have suggested. So what is the allure of buying brand new clothes, when we know it’s worse for the environment? Well, there’s a reason we refer to shopping as ‘retail therapy’. Whether it’s a going-out top grabbed on your lunch break or a designer bag you’ve had your eye on for months, fashion acquisitions in particular have the power to lift your mood, thanks to the chemical dopamine. “Dopamine is known as the reward agent,” said cognitive psychologist and business consultant Dr Carolyn Mair, author of The Psychology of Fashion. “We produce more dopamine when we’re on the hunt for something that’s going to give us a positive outcome or make the situation we’re in at the moment more easy to bear. “It can become an addiction, certainly, because the same neurotransmitters and same behaviours are involved.” And buying an on-trend outfit provides more of a thrill than loading up a supermarket trolley because it satisfies our desire to fit in. “It’s a fundamental psychological drive that we want to belong to communities – part of the way we do that is through the way we dress,” said Mair – who is working with Oxfam for the launch of its Second Hand September campaign – but it’s a double-edged sword. “Fashion can do wonders for us in terms of highlighting or concealing parts of our bodies that we love or don’t love so much,” Mair continued. “But it can also be quite damaging when we feel that we have to join in with other people’s ideas about what’s fashionable.” Peer pressure can have a powerful effect, as can the boredom. “We get bored with what we’ve got, and we’re also very much influenced by fashion trends, celebrities, social media and so on,” said Mair. “There’s quite often a temptation to join in with those trends and be part of that… It can be quite difficult for people to resist that.” Even, that is, when we know that the fashion industry is hugely detrimental to the enviroment in terms of carbon emissions and unwanted garments going to landfill. “I think the huge majority of people already know [the environmental impact],” said Mair, and yet fast fashion brands continue to churn out millions of items a year and consumers lap them up. Instead of telling people to quit clothes shopping altogether, she said to ask ourselves: “How can we get the pleasure from fashion by not buying brand new, but by buying something else?” That’s why she encourages fashion fans to make more sustainable choices, starting with ‘shopping your wardrobe’. “You can make something you’ve already got feel new by upcycling it or changing it a little bit, if you’re creative. We can swap with friends, because then it’s ‘new to me’.” Hunting on sites like Vinted, eBay or Depop is a great way of “finding treasures so that’s giving us the dopamine hit and we’re saving money”, she added. If the proceeds are going to a good cause you’ll get an extra altruistic boost as welll. “We know from positive psychology that one of the best ways to feel good about ourselves is to do good for someone else,” said Mair. “Whenever we buy secondhand from a charity shop we know that our money is going towards doing good.” She’s also a big fan of rental sites like HURR Collective, Hire Street and By Rotation that offer premium pieces to hire for a fraction of their retail price. “Rental sites are great, particularly for special occasions when we think ‘I need to buy something new,’ because that’s the social norm,” she said. “Rental is a great way to keep an item of clothing in use for longer so it’s worn by more people and looked after.” Read More Charity boss speaks out over ‘traumatic’ encounter with royal aide Ukraine war’s heaviest fight rages in east - follow live How can I improve my teenager’s low mood? Drinking alcohol does not make people look more attractive, study suggests Maya Jama and Stormzy: Can you make it work with an ex?

Chanel is opening a pop-up American-style “diner” in Brooklyn, New York, complete with retro interiors and Chanel colour-coded treats. But guests shouldn’t expect any classic diner dishes like pancakes or burgers at the French luxury fashion house’s Lucky Chance Diner. The pop-up will give the public a chance to experience the brand’s latest fragrance as it launches Chance Eau Fraîche, a scent created by in-house perfumer Olivier Pole. The old-school, but luxuriously designed, diner will be open to the public from 8 to 10 September. It will be located in Brooklyn’s chic Williamsburg neighbourhood, which is known for boutiques and trendy cafes. Chanel is inviting patrons to visit the diner, where they can go on a “personalised scent discovery” to explore its new fragrance free of charge. The pink-and-green themed space will feature Chanel’s recognisable round perfume bottles on every surface, along with matching dining booths, countertop seating, napkin holders, clocks and other paraphernalia bearing its signature logo. According to the label, customers can also go into the back room of the diner and participate in interactive activities, such as selfies with a life-sized bottle of Chance perfume, “diner-inspired treats” and a fragrance window to purchase Chanel perfumes from. The treats include ice cream, small bites and beverages, according to The Cut. However, customers will not be able to order any French fries at the fashion-forward diner. Fans have expressed surprise and delight at the luxury brand’s pop-up, with one person writing on X/Twitter: “Chanel opening a diner wasn’t on my bingo list.” Another joked: “What if we kissed in the Chanel beauty-themed diner? (No food, just perfume).” Those who are keen to visit the diner can make a reservation, but walk-ins are also welcome. However, anyone trying to book a spot now may find it impossible, as one fan posted: “The Chanel diner pop-up in Brooklyn is indefinitely sold out [crying emojis].” Read More Yewande Biala thought she was unique in never having had an orgasm – then she made a film about it The dish that defines me: Evelin Eros’s rum cake Woman says she started to wear ‘terrible wigs’ after her job banned her pink hair

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